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HOW IS SOCIAL MEDIA
CHANGING ASEANTONYO CRUZ
Presented at the master class on social media, ASEAN 100 Leadership ForumHeld on 29 Sept. 2011 at Shangrila Hotel, Makati City, Philippines,
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HELLO, WORLDThe world as we once knew it.
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THE WORLD NOWAccording to Facebook
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ASEAN IS A BRIGHT SPOTAND PEOPLE MADE IT SO
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ASEAN IS HOME TO 1/8TH OFTOTAL FACEBOOK USERS
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ASEAN GOES SOCIALIndonesia40.4 M (2)
Philippines 26.7 M (8)
Thailand 12.4 M (16)
Malaysia 11.7 M (17)
Singapore 2.6 M (50)
Vietnam 2.5 M (53)
Cambodia 401 K (97)
Brunei 221 K (114)
Laos 96.5 K (138)
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THE WORLD NOWAccording to Facebook
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ASEAN, NOT JUSTCONNECTED
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ASEAN PEOPLE LEAD!ESPECIALLY PHILIPPINES, INDONESIA
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Philippines, worlds social
networking capital24/7 Wall Street blog:
95 percent of netizens areon Facebook
Top 10
Top 8 on Twitter
Malaysia (6th)
Indonesia (7th)
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CHALLENGES
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1 EXABITE1M TERABYTES
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SOCIAL MEDIA ALSOREFLECTS ASEAN REALITIES
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CAPITALS, URBAN CENTERSLEAD THE CHARGE
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RURAL AREAS CATCH UP...
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BASED ONINFRASTRUCTURE
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LIKE IN REAL LIFE, ONECOUNTRY STANDS OUT
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WHERE IS BURMA?WHERE ARE OUR BURMESE FRIENDS?
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POLITICAL RIGHTSAND FREEDOMS
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BASIC FREEDOMS NEEDED.
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CHANGE AND SOCIAL MEDIA
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PASSIVE TO ACTIVEAUDIENCE
http://localhost/Users/tonyo/Downloads/oneway8/4/2019 ASEAN100: Social media and change in ASEAN
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http://localhost/Users/tonyo/Downloads/onewayhttp://localhost/Users/tonyo/Downloads/oneway8/4/2019 ASEAN100: Social media and change in ASEAN
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PEOPLE & SOCIAL MEDIAContent
Conversation
Community
Information
Insight
Interaction
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THE NEWS, POLITICS,BOARDROOMS
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CITIZEN JOURNALISM
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PEOPLE WANT BETTERPRODUCTS, SERVICES
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ADVERTISING, MARKETINGAND PUBLIC RELATIONS
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OPEN, TRANSPARENTGOVERNANCE
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NEW PROFESSIONALS,NEW COMPANIES
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ASIA AND ASEANChanging Within and Changing the World
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... the internet and all that implies is moving
towards Asia, and at an extraordinary speed.The fulcrum of the planet is shifting as it doesevery few centuries.Not only is the conversationchanging but also the way it is conducted isquickly mutating into something that may wellbe unrecognisable to the much of the original
internet demographic. - Simon Grigg, 2011
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WHAT COULD CEOS DO?
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LEAD THE CHARGE,JOIN ASEAN PEOPLE
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CHAMPION FREEDOM
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CHANGE COMPANIES,COUNTRIES, REGIONS, WORLD
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SALAMAT PO.
Contact me [email protected] or
Follow me on Twitter@tonyocruz
My blogs are at http://tonyocruz.com and http://asiancorrespondent.com/
http://tonyocruz.com/mailto:[email protected]:[email protected]:[email protected]://tonyocruz.com/http://tonyocruz.com/http://tonyocruz.com/http://tonyocruz.com/mailto:[email protected]:[email protected]:[email protected]:[email protected]8/4/2019 ASEAN100: Social media and change in ASEAN
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