Responses Food 1 2 3 4 1 5 6 7 1 1 Apparel 1
1 Home Watches & applicance furniture Jewellery s 1 1 1 1 1
1 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 1
1
1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1
1 1 1
1 1 1 1
1
1 1 1 1 1 1 1 1 1 1 1 1 1
1 1
1
1
1
1
29 30 31 32
1 1 1
1 33 34 35 36 1 1 1 1
1
1 1
1 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1
1
1 1
1 1
1
1 56 57
1
1
1
1
1
1
1
1 58 59 60 61 62 1 1 1 1 1 1 1 1 1
1
63 64
1
1
1
1 65
1
1 66 67 1
1
1
1 1
1
68 69 70 71 72 73 1 74 1 1 1 1 1 1
1
1 75 76 77
1
1 1
1 1
1 1
1 78 79 80 81 82 83 84 85
1
1 1 1
1 1 1 1
1
1
1
1 1 1 1 1
1
1
1
86 87 88 89 90 91 1 92 93 94 95 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1
1
1
1
96 97 98 99 100 30
1 1 1 61
1 1
1 1 1
46
21
31
1 Mobiles Books 1 Pharmacy Footwear very often 1
2 once in 1-2 Once in 1weeks 2 months 1
1 1 1
1 1
1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1
1
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1
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1
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1 1
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1 1 1 1 1 1 1 1
1
1
1
1
1
1
1 1 1 1 39 39
24
16
6
11
4 4
34 34
2 Within a year 1 1 1 Rarely Ambience Price
3 Product range 1 1 1 1 1 1 1 Service Quality
1
1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1
1
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1 1
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1
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1 1 1 1 1 1
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1 1
1
1
1 1
1
1
1
1
1
15 15
8 8
30
15
1 1 1 1 65
1 1 14 1 31
4 Yes 1 1 1 1 1 1 1 1 1 No Food Apparel 1
5 Home Watches & applicance furniture Jewellery s
1
1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1
1 1 1
1 1
1
1
1 1 1 1 1 1
1 1
1
1 1 1 1 1 1 1 1 1
1
1
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1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1
1 1 1 1
1 1 1 1 1 1
1
1 1
1
1
1
1
1
1
1
1
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1 1 1 1 1 1 1
1 1 1 1 1
1
1
1
1
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1 1
1 1 1
1
1
1
1 1 1 1 1 1 1 1 1 1 1 1 1
1
1 1
1
1
1 1
1
1 1
1
1
1
1
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1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1
1
1
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1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1
1
1
1
1
1
1
1 1 1 1 63
1
1 1 1 59
1 1 1 27 7 21
37
32
5 Mobiles Books 1 1 1 Pharmacy Footwear 1 yes 1
6 No Free of cost
7
1 1 1 1 1 1
1
1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1
1 1
1
1
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1 1 1
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1
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1
1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1
1 1
1
1
1 1 1 1 22 6 5 46 1 51 1 15
13
7 On Only after purchase purchase of any of certain amount amount 1 1
8 Others Yes 1 1 1 No Free Gifts 1 1 Valet Parking
9
1
1
1
1
1
1
1
1
1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1
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1 1
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1 1 1
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1 1 1 1 1
1 1 1 1 1 1 1
1
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1
1
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1 1 1 1 1 1 1 1 1 1 1 1 1
1 1
1 1 1 1 1 1 1 1
1
1
1 1 14 24 8 61 1 29
1 1 1 65 1 9
9 Free Home Delivery Lucky draw
Reward points to 10 claim larger Discounts discounts on 1 subsequen t purchase 1
Special offer
1 1
1
11 Informatio Exclusive n on new cash product counter lines 1 1 1 1 1
1 1 1 1
1
1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
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1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1
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1 1
1 1 1 1 1 33
22
19
48
25
25
36
11 Record of Dedicated Personlize person for d ordering assistance list 1
12 Reward Rebates Special Treatment 1 1 1 1 1 1 1 Rewards 1
13 Rebates
1 1
1 1
1 1
1 1
1
1
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1 1
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1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
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1 1 1 1
1
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1 1
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1 1 1 23 17 34
1 1 1 61
7
34
1 1 1 1 56
13 Special Treatment Yes 1
14 No Yes 1 1 1
15 No Yes 1 1 1 1
16 No
1 1
1 1
1 1
1
1
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1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1
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1 1
1
1
1
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1 1 1 8 42 1 51 18
1 1 1 1 73
29
1 1 1 1 61
17 Emails 1 1 1 1 1 1 1 1 Post / regular mail Phone During shopping Others Yes 1
18 No
1 1
1 1
1
1
1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1
1 1
1
1 1 1 1 1 1 1 1 1 1 1 1 1
1
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1 1 1 1 1 1 1 1
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1 1 1
1
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1 1 1
1
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1 1 1 1 1 1
1
1
1
1
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1 1 1 1 1 1 1
1 1 1 1 1 1
1
1
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1 1
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1 1 1 1 1 1
1 1 1
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1 1 1 1 1 1 1
1
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1 1 1
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1 1 1 1 1 1 1 1
1 1 1
1
1
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1 1 1 49
1 1
11
17
38
8
13
1 1 1 1 80
What else Name Swaminathan Preethi Bhavani Kavitha More discounts and exclusive access to things out of stock Arthi Raj Haritha Sangeetha Priortize members for new launches and offers by emails Mobile
Gender Male 1 9962804997 9884631532 9710643684 9962536944 9444813959 1 1 1 1 1 1 Female
Peter Livingston. L
9566255665
1
Bonus points
Shalini Sunil kumar kalva Kavitha Ganesh durai Piya singhal A. Packiarajan Shankar E. Ganesh Shabi jordan R. Thulasi bai N. Ramakrishna rao S.Surendran Deepak choudhary Upendar Reddy M
1 1 1 1 1 9841700297 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
9176484583 9042766588 9840240231 9962288763 7799550002 7799550003 9043190749 9962764728 9962775847 9094064640 9790861870
More discounts More free gifts Quality and assurance Good customer relationship
S. Sumathi Priya. S Hari shanker. N Kumar C. Aarumugam N.Sampath
Customer satisfaction in the sense all class of people (High/middle/low class) should not be priortized
Kannan. G
1
Lenin dharamshi P.V. Venkatesan More discounts Preference in billing queues and furthur discounts C. S. Pradeep kumar 9940357489
1 1 1
R. Vinod khanna V. Prema Nithyanandhan Varsha Riya U. Kruthiga Umashanker Vijiyalakshmi Sumathi U. Vedashree C.T. Veerappan D. Trivedi Aparna Janarthanan. M Pushpa C. Divya K. S. Balaji V. Jayaprakash narayanan A. Alagar P. Stalin Balaji V.G.Rajendran S. Manohar
9282437780 9042858554
1 1 1 1 1 1
Special offers Good quality and low price during festivals Spot rewards Special discounts Special gifts More discounts
7845061044 9962239947 9962391333
1 1 1 1 1 1
8889406867 1
1 1 1
9566091530 9150025559 9841727242 9884790390
1 1 1 1 1 1 1
Discounts and attractive gifts Loyalty programs offer less benefits and hence I dont prefer it
P. S. Ravi
9575039442
1
Sethupathy
1
Provisions for suggestions to improve the services
Vigneshwar G. Ravichandran Arun kumar raveesh U. Sumathi
9710921430 9841700626 7799550005
1 1 1 1
Proper service to the customers
Vijay
9940664516
1
Regular correspondence in terms of product range and schemes, Exclusive treatment in terms of shopping exerience, Convenience, It should also offer a customer the possibility of migrate to a higher league gold card, platinum card so as to persuade him to buy more
S. Naganathan
9011019210
1
Siddhartha Jha More competitive scheme offers and unique offers
2243591281
1
Samit Ghodke
9619336801
1
Good discount for first few purchases Good discounts and offers
Suresh Sathya
8106631190 8106631190
1 1
Special discounts on certain products, free gift vouchers or coupens, add points even if we forgot to take the card to the shop if we provide our contact number or id proof
Ravi teja
7879315799
1
Product details More points per purchase
P. Chandrasekaran Devika Shyam prasad K Bhavani Kumar
9600079729 9818800792 9884448244
1 1 1 1 1
More attention and more concession Can inform special offers through message or any other means
Arthy shama
9962288916
1
Jerald
9344544025
1
Jaiganesh Peggy A feeling of belongingness and Rahul pacheriwala lot of warmth when you are shopping Anuj jain Peter Dhruv yadav Shama rao Shobana Jacob george Manjari singhal
9445938250
1 1
9619002342
1
9967632843 9871522552 7799550004 3244351100 9652783684 9008025631
1 1 1 1 1 1 1
The benefits of a loyalty program should be more than the amount paid to get a membership, most of the cases it is not Information on furthur deals
Karthik H
9618616678
1
P. V. Venkatesan Komal Vivekanandan Meera bharathi
9789001073 9958890549 9987607893 9717176357 9915390486 9820710606 9884071875 9890590545
1 1 1 1 1 1 1 1 1
Good discounts and offers Customised products just for loyalty members
Shitiz Modi Sukhand juneja Abhishek menon P. G. Vasudev Priyabrata Mishra
Transfer benefits towards purchase from other shops from the same parent company example points earned in big bazaar should be valid for all future group retail chains
Saikat sarkar
8807036624
1
0
Archana Shyam Ramya Praylin 0
9321627354 1 9940172567 598919575026 65
1 1 1 35
35
Age Group 50 Govt. Private business
Occupation
1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1
1 1 1
1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1
1
1 1 1 1 1
1
1
1
1 1
1
1 1 1 1 1 1
1
1 1
1
1 1 1 1 1 1 1
1
1 1 1 1 1 1 1 1 1 1 1
1
1
7
1 1 1 1 69
11
8
5
1
10
Occupation Corporate 1 1 1 1 1 1 1 Student Others Number of people 5 3 4 40000 1
mode of payment credit card debit card 1 1 1 1 1 1 1 cash others
1 1 1
1
1 1
1 1
1 1
1 1
1
1 1 1 1 1 1 1 1 1
1 1 1
1 1
1 1 1 1 1 1 1 1
1
1
1 1 1 1
1
1 1
1
1 1 1 1 1 1 1 1 1
1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1
1
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1
1 1 1
1
1 1 1 1
1
1
1
1
1
1
1
1 1
1 1
1
1
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1 1
1 1 1 1 1 1 1 1 1
1
1 1 1
1
1
1 1 1 1 1 1 1 1 1 1 1 1
1 1
1
1
1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1
1
1
1 5 52
1 38
1 1 1 1 34
39
0
1 Food 30 30% Apparel 61 61% Home applicances 46 46% furniture 21 21%
Footwear Pharmacy Books Mobiles Watches & Jewellery furniture Home applicances Apparel Food 0% 6%
11%
16% 24%
21%
10%
20%
30%
2 Very often Once in 1-2 weeks Once in 1-2 months Within a year Rarely
4% 39% 34% 15% 8%
8%
15%
34%
3
Attributes Ambience Price Product range Service Quality
Respondents 30 15 65 14 31
% of respondents 30% 15% 65% 14% 31%
Quality
Service
Product range
Price
Ambience 0%
10%
4 Male Female Male Yes No Female Yes No 65% 35%49%
69% 31% 18 51% 49%
35%
Male
Fe
Male
Fe
5 Member of loyalty program Yes No
Watches & Jewellery 31 31%
Mobiles 24 24%
Books 16 16%
Pharmacy 6 6%
Footwear 6%
11%
Pharmacy Books Mobiles Jewellery furniture
16% 24% 31% 21% 46% 61% 30% 10% 20% 30% 40% 50% 60% 70%
plicances Apparel Food 0%
8%
4%
15%
Very often Once in 1-2 weeks Once in 1-2 months Within a year Rarely 39%
34%
Quality
31%
Service
14%
Product range
65%
Price
15%
Ambience 0% 10% 20%
30% 30% 40% 50% 60% 70% 31% Yes No 51%
49%
35%
65%
Male
Female
Male
Female
Footwear 11 11% 246
y often ce in 1-2 weeks ce in 1-2 nths hin a year ely
65%
50%
60%
70% 31%
Yes No
69%
65%
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