ART360 project -One Million Euros for Visual

Arts

Arja Moilanen and Matti KoistinenTampere Artists´ Association

Art360 is financed by European Social Fund, Transport and the Environment of Häme, and City of Tampere

Developing Managerial Skills and New Business Strategies in Fine Arts

Tampere Artists´Association

Mältinranta Artcenter

Gallery & Studio

Gallery 190 m2 Studio 70 m2

Work premises at Mältinranta

Workshops for Graphic Arts

Work premises at Mältinranta

Metal Studio Monument Studio

Takahuhti Artist Residence

ART360 nationally

• In the cities of Oulu, Helsinki, Pori and Tampere and in the town of Kankaanpää

• Seven organizations from the field of visual arts involved

• Satakunta University of Applied Sciences is the coordinator of the project.

• Project started in August 2008 and ends in May 2011.

ART360 nationally

• Oulu Artists Association and PROTO – The Designers' Association of Northern Finland: turning fine arts services into sellable products , improving the international skills of artists and managers

• Helsinki Artists’ Association: creating an online service(www.art360.fi), instructing artists of the use of the web• Artists' Association of Finland: the developing of artists’ web

register, creating contract forms• Visual Artists Coryright Society Kuvasto: digital use of

image, copyright• Finnish Painters' Union: the developing of procedures of

acquiring art, art in urban environment

• AV-arkki – the Distribution Centre for Finnish Media Art: improving the international skills of artists and curators

ART360 in Tampere• Financed locally by Creative Tampere

What do we do?• Develop new ways to co-operate with companies• Improve artists' business know-how• Teach business skills for artists• Develop the art lending service

Staff• Local coordinator Arja Moilanen: Administration and finance• Project coordinator Katri Heinänen: Developing the art

lending service• Consult Anne Paldanius: Art consulting • Business coordinator Matti Koistinen: Developing art based

products and services for businesses, organizing education for artists

Business Coordinator

• Developing products and services for business• Organizing education for artists• Searching companies and other organizations to

co-operate with• Collecting information about using fine arts in

business• Producing information for ART360 network• Public Relations (partly)

Creating Art Products

EvaluationEvaluation

Product-izationProduct-ization

•Business coordinator

•Artist Group•ART360 local team

and national network

IdeaIdea

•Artist•Business

coordinator•Artist Group•Customer•Virtually anyone

•Artist Group•Business coorditor•Customer•ART360 local team

Product Categories

• Experience Workshops: Making art in guidance of an artist. Besides experiencing something new, the aim in a workshop can be improving the dynamics of the group, improving one’s strengths or recognizing one’s weaknesses, etc.

• Art experiences: Visual Arts Jury, Gallery Tours, Events at the Gallery in Mältinranta Art Center.

• Art for Companies: Art inspired by the company, it’s history, premises or community, Art Consulting

• Using artists' skills in business: Artist of the House, Croquis Portraits

Education for Artists

• Spring 2009: – Taxation & accounting, photographing and digital image

processing.

• Fall 2009: – A seminar of how to work as an professional artist– Artists' communication, portfolio, Curriculum Vitae, Artist’s

Statement, marketing, sales and meeting the customer, copyrights and contracts

• Spring 2010– Accounting, computer based accounting, digital image

processing – Clinics: Taxation & accounting, developing a business idea,

sales & working with galleries, customers, marketing

• The aim is to give tools, know-how and ideas to improve artists' business skills.

Events & Other• Finnish Housing Fair in Valkeakoski 2009 and 2012

in Tampere• Habitare – Furniture, Interior Decoration and

Design Fair in Helsinki• Local Fairs in Tampere• Improving art lending service: Marketing, customer

experience, web store• Co-operation between art lending service providers

nationwide• Making the achieved know-how and good practices

public for everyone to use