Download - Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

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Page 2: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

The Mobile GIS Toy Box

3.5” 9.7” 9” 13.1”

Page 4: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

An Ontology of Apps

• Right Move, Prime Location

• ASBOrometer

• Met Office

• ESRI ArcGIS on iPad

• Google Earth

• TOTeM tags

• Layar Augmented Reality Browser (not on iPad)

• Navigator Apps

Page 5: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

ASBOrometer Apphttp://www.asborometer.com/

Uses static data taken from http://data.gov.uk

ABSO rating for

current locationGraph of ASBOs over

time for this location

ASBO density map

Navigator Applications,

UKMO

Page 6: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

Plane Finder AR

Plane Finder AR (iPhone

and Android) uses

Automatic Dependent

Surveillance Broadcast

(ADS-B)

Real time data

Layar is a general-purpose

AR application framework

Acrossair Tube Finder App

Page 7: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

The MapTube Website

Page 8: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

Frameworks and Geo Analytics

• “Appcelerator” Titanium+Geo (Fortius One, GeoIQ and

Geocommons)

• See where and how your App is used

Map showing

“pizza” twitter

searches and

census

population

Page 9: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

Finally

MobVis: A Visualisation System for Exploring

Mobile Data (Shen and Ma 2008)

Figure 3: Network with person, position and

hangout places.

• “There‟s an App For That”

• “Reality Mining”

MIT Media Lab: http://reality.media.mit.edu

Page 10: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

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Crowd Sourcing Geographical Data through TwitterSteven Gray - CASA, University College London

Page 11: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

• Collects data from Twitter (mainly Geo-located Tweets)

• 30km radius from centre of each city

• Search for trends, specific topics using

– Hash tags (e.g. #iPhone, #uksnow, #twitter etc )

– Individual Words (e.g. CASA)

– Groups (e.g. Carling Cup Final)

• First Experiment – Friday 22nd Jan to Monday 25th Jan• Area – London (All Tweets within M25)

• 378,000 Tweets Captured

• 60,000 Geo-located Tweets

Capturing Geo-location Data from all over the world

Page 12: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

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Analysis of London Weekend Tweets

Page 13: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

New York London Paris Moscow

Tweets collected using Tweet-o-Meter over a week in an urban area. We build

Interactive City Landscapes showing density of geo-located „Tweeters‟ that provide

their actual location and message through the Twitter API

New City Landscapes compared

Page 14: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

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New York

Page 15: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

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London

Page 16: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

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London zoomed

London Zoomed

Page 17: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

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London zoomed

London Zoomed

Page 18: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

Temporal Twitter Data

Page 19: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

#uksnow - Aggregated Results

Page 20: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

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Page 21: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

• Real-time Geographic survey tool.

• Up to 50 questions per survey

• Up to 50 answers per question

• Live stats and graphs

• Geographic Regions:

– Worldwide Countries

– European Countries

– UK Counties

– UK Postcode

– Drop Pins

– London Borough

– London Wards

• Frequently updating regions

Page 22: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

BBC Radio 4 Mapping the Credit Crunch

What single factor is hurting you most

about the credit crunch?- Mortgage or Rent

- Petrol

- Food Prices

- Job Security

- Utility Bills

- Not Affected

(Cyan)

(Blue)

(Light Green)

(Green)

(Pink)

(Red)

Page 23: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

Foursqaure „check-in‟ HotSpots around LondonAnil Bawa-Cavia - http://urbagram.net/archipelago/

Page 24: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

Foursqaure „check-in‟ HotspotsAnil Bawa-Cavia - http://urbagram.net/archipelago/

Page 25: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

• Always a danger sharing too much location data

– Collects data from Foursquare and Twitter (Accounts Linked)

– Users have profile location set in Twitter

– Foursquare “checkins” are displayed in realtime scrolling list

It leaves one place you're definitely not... home

Page 26: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

The New Demographics of Travel in London

– Visualising Transport for London Data

Oliver O‟Brien, CASA

UCL CENTRE FOR ADVANCED SPATIAL ANALYSIS

Page 27: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

Tube Station Exits/Entries – Data

• Available on

TfL‟s website

• Year-on-year

• Exits vs Entries

• Weekdays split

into 5 intervals

Can infer the demographics of the users of each station

Commuters Reverse commuters

Tourists Weekend recreational users

Party goers Early morning shift-workers

Can also spot areas

with changing

populations or new

tourist attractions

Page 28: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

Tube Station Exits/Entries – Map

ENTRY

Weekday

AM peak

ENTRY

Sunday

EXIT

Weekday

AM peak

ENTRY

Weekday

evening

Page 29: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

Tube Station Exits/Entries – Map

Change in total entries/exit numbers between 2006-9 for the

Jubilee/Metropolitan and Northern Line stations in NW London

Page 30: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

Barclays Cycle Hire Scheme – Data

• Also available

on TfL‟s website

• Dock-level data

• Near real-time

• Clustering

Clustering of full/empty patterns may reveal the demographics of the area and

the people who work or live in the area

Long-hour work zones Regular work zones

Busy areas at night University students?

Page 31: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

Barclays Cycle Hire Scheme – Clustering

Preliminary hierarchical clustering

based on average half-hour values

across a week

Courtesy of James Cheshire

Normal work locations?

Long-hour work locations?

Page 32: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

Barclays Cycle Hire Scheme – Mobile Apps

• Mobile applications for smartphones (e.g. iPhone,

Android) are critical to using a popular bike hire

scheme

– Allow discovery of nearby docks at journey‟s end

– Allow discovery of the nearest available spaces

• The applications have therefore been very

popular, numerous implementations have been

made

Page 33: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment
Page 34: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

All examples are of

free applications

on the iPhone

Page 35: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

TfL and the London Data Store

• Data released by TfL for public reuse at

http://data.london.gov.uk/

Page 36: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

Summary

• Apps – delivering information to mass audiences

– Data sources rapidly becoming more accessible to

commercial and “volunteer” developers, both for

application development and analysis

– Thriving volunteer development community creating

often free applications to display demographic

information to users and collect it from them

– Powerful and flexible “app stores” on smartphones

allow for application reach by a mass market

Page 37: Apps Delivering Information to Mass Audiences · –Hash tags (e.g. #iPhone, #uksnow, #twitter etc ) –Individual Words (e.g. CASA) –Groups (e.g. Carling Cup Final) •First Experiment

Workshop Session