Applying the evidence to tackle smoking in pregnancy.
Joined up thinking and planning
Hilary Wareing: Tobacco Control Collaborating CentreTina Williams: Tobacco Free Futures
• Increase awareness of harm• Increase identification• Increase referrals• Increase engagement with the Stop
Smoking Services• Increase smoking quit data• Increase smokefree pregnancies
= reduction in prevalence of smoking at time of delivery
What do we need to do to reduce prevalence?
Combining Incentives and babyClear
Incentive Scheme babyClear
SQD (100) 100% Screened (100) 100%
Engaged (50) 50%
4/52 Quit (69) 69% 4/52 Quit (25) 50%
Quit at ToD (49) 71%
Quit at 12 weeks post-partum
(142) 51% Plus
DNA offered RPI (50) 50%
4/52 Quit (25) 50%
• What are you doing?
• What is it intended to change? (e.g referrals, quit rates, professional behaviour.)
• How do you know it works?
Key Questions
Tobacco Control Collaborating Centre
Unit 9 | Hatton Technology Park
Hatton | Warwick | CV35 8XB
Tel: 01926 490190
Fax: 01926 678698
Email: [email protected]
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