Applied Research Commercial StrategySteve Gotz (CDM)
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Traditional Research Value-Chain
Inputs TransformationAssessment & Protection
Marketing Realisation
Ad Hoc Post HocScientists Business people
In the Lab Separate Office
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Ideation Iteration
ValidationStrategy
Value Creation
Ireland’s Research Value-Constellation
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CNGL Commercial Strategy
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CNGL Commercial Strategy
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Promotion €€€ BizDev
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Strategic Approach to IP Mgmt.
Spectrum of IP Management Tools
Open Standards
&Open
Source
CreativeCommons
Patents&
ExclusiveUse
RoyaltyIncome
‘One Size Fit’ Fails to Address Every Possible Situation
CNGL Leverages a Portfolio of Solutions
Platform Strategies
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Applied Research Collaborations
Benefits: By making the skills & resources of CNGL available to industry sponsors:
Licensing opportunities increase (up to 50%)
New relationships between researchers & industry lead to an increase in follow-on opportunities (up to 56%)
Challenges: Expertise, capability, resources, and willingness to undertake applied research takes time to filter and engage, making this a long-term investment
Strategy: Maximise interactions with industryParticipate in industry leading conferences (LOCWorld)
Develop new programmes to draw in potential partners
Accomplishments:Two Feasibility Studies executed, two in process, two in pipeline
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Applied Research Outreach
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Licensing Strategy
Benefits:Provides existing industrial partners the opportunity to acquire strategically significant IP
Challenges: Early-stage nature of software
Unclear product linkages
Strategies:Encourage Industrial input into Demonstrator Programme
Embedded Researchers
Accomplishments:Four executed licenses
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Licensing Case Study
Direct result of our Demonstrator Programme
Opportunity evolved over several months
Resulted in joint IP creation and ownership
Patenting strategy crafted to support business objectives
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Spinout StrategyBenefits:
Long-term impact upon job creation and economic development
Challenges:“FIT” – People, Resources, Opportunity, and Context
Strategies:Identify entrepreneurs, expose them to best-practices and equip them with the tools to succeed
Accomplishments:Two B.P. ongoing engagements
Strong pipeline of opportunities
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Designing Academic Entrepreneurs
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Spinouts: Empowering Entrepreneurs
Learning & Ideation
Networking
Skill Building
Experience
Mentoring
Incubators, Money, Mentoring
VCs
Exit (IPO, Acquisition, etc.)
EntrepreneurshipPrograms
CNGL StartupWeekends
DogPatch Labs,Endeavour,NDRC
Delta Partners,Kernel Cap,AIB
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CNGL Startup Weekend
54 Hour Rapid Prototyping Event
Emphasizes lean startup methodology
CollaborativeIndustrial Partners, PhDs, Post-docs
MVP Deliverable (or as close as possible)
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Spinout Case Study
IP was flagged during standard publication review process
Patenting Processes Initiated
Commercial/Business Partner Engagement Initiated
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Commercial Pipeline
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Impact Assessment
Entrepreneurial CultureCNGL Startup Weekend (x2)
Strong PhD/PD Spinout Pipeline
Trusted Source for Commercial & IP Advice
Exceptional pipeline visibility
Additional Requests for Assistance outside of CNGL
Across Affiliated Projects
Best-practices across CSETS
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Challenges & Opportunities
Aligning Spinout timing to CSET research cycle
Commercial AgilityCommercial vs. Research timeframes
Prod. Dev. Gap
Extended Sales Cycle
“Bleeding-Edge” Bias
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Key Performance Indicator (KPI) Targets
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Short-termQualitative perceptions of Alumni & Partners
Ongoing research relationships with alumni
Technology adoption
Mid-term# Follow-on ventures
Capital Raised
Jobs Created
Long-termAlumni spending on R&D
CNGL Impact: Beyond Standard KPIs
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THANK YOU.
Questions.
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Additional Slides
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An Industry in Flux
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CNGL Researcher Engagement Strategy
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Commercialisation & HCD
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Bringing Ideas to Market
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