Apple

Melissa Mendez

Think Different

• http://www.youtube.com/watch?v=cFEarBzelBs

Overview of company

Apple company is one of the most recognized companies and brings new, different and cutting edge technology to its customers.

Steve Jobs

Creator of Apple

February 24,1955- October 5,2011

Product History

1970’s- Apple I, Apple II 1980’s- Apple III, Apple Lisa, Macintosh 128K,

Apple //C, Macintosh Plus, Apple IIGs, Macintosh II, Macintosh Portable,

Product History

1990’s- Macintosh Classic II, Quadra 950, Macintosh Color Classic, PowerBook 140, Quadra 605, Newton Message Pad 100, Power Macintosh 6100, PowerBook 540c, Power Macintosh 9500, Performa 6400,PowerBook 3400, Twentieth Anniversary Macintosh, iMac G3, iBook, AirPort

Product History

2000’s- “Pismo” PowerBook, IPod, IMac G4, PowerBook G4 12”, Xserve G5, AirPort Express, Mac Mini, MacBook Air, Ipod Touch, IPhone (1st generation), IPhone 3G,

2010’s- Ipad, Iphone 4, Iphone 4S, IPhone 5, IPad mini

Mission statement

• Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Purpose of company• The purpose of the

company is to bring new and exciting technology to its customers to always have the newest technology and to get you to think in different ways.

How is the company used in education, home, business?

The Mac laptops are every were. There are many different university with Mac in their computer laps, businesses using Mac technology, and IPhones that make everything accessible in the palm of your hand.

Similar companies

• Broadcom

• Vmware

• Qualcomm

• Amazon

• Windows

How does this company make money?

• Apple makes money through their technology. Every time they sell a product they make a profit off of that product, they make money off of the apps on an IPhone, music sold off of itunes, etc.

Article 1

• http://www.dailyfinance.com/2012/10/26/wall-street-watch-friday-apple-earnings-fall-short/

• This article is talking about how apple posted mixed quarterly results. There net sale “soared 27% to $36 billion, just ahead of what analysist were expecting of the $35.8 billion.

Article 2

• http://www.dailymail.co.uk/sciencetech/article-2311009/Apple-loses-worlds-valuable-company-crown-shares-slump-400-time-16-months.html

• This article talks about how the shares of apple fell below $400 for the first time in a year and a half.

Article 3

• http://articles.latimes.com/2013/apr/09/business/la-fi-0409-penney-ceo-20130409

• This article is about how the former executive of Apple is how working as an executive of the department store JcPennys and is not doing the best of job there.

The job I would be interested inCreative Job summary- you inspire creativity by sharing your knowledge with

Apple Store visitors- whether they’re first- timers or longtime loyal customers. As a Creative, you’re the foundation of the Apple Store’s welcoming environment that invites individuals to share their ideas and learn how to bring their visions to life. Those who work alongside you are knowledgeable teammates just as eager to share their skills as they are to learn more. Nothing gives you a greater thrill than empowering a customer to create something wonderful.

Description- as a creative, your main role at the Apple Store is that of instructor, whether guiding small groups to learn or helping individuals complete projects. You use your presentation skills act as a facilitator, helping users get set up, get trained, and get going. But you’re also an excellent listener, taking the time to understand what each user hopes to achieve or learn. By adjusting your teaching style to each user’s individual skill level, you maximize his or her understanding and your own time. You recognize that purchasing a new product can sometimes help customers attain their goals. You

• http://investor.apple.com/faq.cfm?FaqSetID=6• http://www.fastcompany.com/most-innovativ

e-companies/2012/apple• http://www.globalpost.com/dispatch/news/b

usiness-tech/120410/jp-morgan-which-companies-will-be-the-next-apple