APIA Vote 2004 National Youth Outreach
APIA Vote Debrief
Presented by: Go Kasai
& Jeanette Moy
December 11, 2004
Youth Outreach Campaign
APIA Youth Assessment Campaign Goals Participating Organizations National Structure Field Plan Campaign Results Future Planning
APIA Youth Assessment
APIA Targeting Analysis APIA Youth Voter Trends Target States High APIA Density Universities
Existing Organizations Traditional APIA Student Groups Greek-lettered Societies National Mainstream Student Coalitions
APIA Youth Assessment APIA Targeting Analysis: APIA Youth
Voter Trends There are 1.2 million APIA youth in the United States Recent studies show that APIA youth have the lowest
voter participation rate of other ethnicities Only 1/3 of APIA Youth registered to vote 2/3 of registered APIA youth exercised that right to vote Once APIAs register to vote, they are the most likely group
to go out to the polls and vote
APIA Youth Assessment APIA Targeting Analysis: High APIA
Density Universities Universities with:
High APIA Populations Located in critical swing states
Examples: University of Pennsylvania University of Washington University of Michigan-Ann Arbor Stanford University
APIA Youth Assessment Existing Organizations: Traditional APIA
Student Groups National and Regional Student Conferences
Regional: BASIC, CAIC, ECAASU, FIND, VASCon, SERCAAL, WAPISAN, East of California Conference, NFAYA
National: ITASA, KASCon, NAASCon Campus Student Coalitions and Organizations University APIA Outreach Centers & Programs
APIA Youth Assessment Existing Organizations: Greek-lettered
Societies 10 Nationwide Societies
Alpha Phi Gamma, alpha Kappa Delta Phi, Iota Nu Delta, Kappa Phi Lambda, Lambda Phi Epsilon, Pi Alpha Phi, Pi Delta Psi, Sigma Beta Rho, Sigma Omicron Pi, Sigma Psi Zeta
8 Regional Societies Alpha Iota Omicron, Chi Alpha Delta, Delta Phi
Lambda, Delta Kappa Delta, Delta Epsilon Psi, Delta Phi Omega, Nu Alpha Phi, Sigma Sigma Rho
Targeted membership: 3,200 undergraduates
APIA Youth Assessment Existing Organizations: Mainstream
Organizations and Student Coalitions SAAVY United States Student Association Rock the Vote Youth Vote Coalition College Republicans College Democrats
Campaign Goals To increase voter turn out among APIA
youth, ages 18-24 To effectively engage the APIA youth by
developing a coordinated campaign for national mobilization
To network APIA youth leaders at the local, regional and national levels
To provide logistical support and resources for a targeted education and outreach campaign
Participating Organizations
APIA Greek Alliance (AGA) National Asian American Student Conference
(NAASCon) South Asian American Voting Youth (SAAVY)
Participating Organizations APIA Greek Alliance (AGA)
AGA is coalition of national and regional Greek-lettered societies. The AGA was formed to effectively organize the APIA Greek community, in partnership with APIA Vote 2004
Goals 100% of all eligible members registered to vote 20,004 new registered voters Nationwide participation in our designated “Get-Out-The-Vote”
weeks This was the first ever coalition, and first concerted project, by the
APIA Greek-lettered organizations 180 Chapters 77 Universities 22 States
Participating Organizations AGA member organizations:
Fraternities Alpha Iota Omicron Delta Epsilon Psi Iota Nu Delta Lambda Phi Epsilon Nu Alpha Phi Pi Delta Psi Pi Alpha Phi Sigma Beta Rho
Sororities alpha Kappa Delta Phi Delta Kappa Delta Delta Phi Lambda Kappa Phi Lambda Sigma Psi Zeta
Participating Organizations National Asian American Student Conference
(NAASCon) National APA student political organization with the
mission to increase political and civic engagement Goals
To provide resources & tips to campus organizers working on voter outreach campaigns
To build a clearinghouse database of what students are doing on campuses around the country, to mobilize the APIA youth vote
Organize a national student telephone call conference Coordinate an online GOTV campaign
Participating Organizations South Asian American Voting Youth
(SAAVY) SAAVY’s mission is to empower South Asian American
youth, ages 18-25, to be a unified political voice and to allow South Asian American issues to be pushed to the forefront of American politics.
To educate, organize and mobilize South Asian youth to create a national united voice and increase political participation as well as civic engagement.
SAAVY will present their campaign goals and results at a later point in the debrief.
National StructureJanelle Hu
National CoordinatorAPIA Vote
Jeanette MoyAGA Coordinator
APIA Greek Alliance
Stephanie ChangRepresentative
NAASCon
Taz AhmedExecutive Director
SAAVY
AGA Organization Representatives
(13)
Go KasaiYouth Outreach Coordinator
APIA Vote
AGA Regional Representatives (7)
All Member Chapters (180
across 22 States)
7 Regions (77 Universities, 22 states
& Washington DC)
Field Plan
Workshops for national partner organizations Development and distribution of campaign
materials National campaign roll out Coordinated voter registration drives GOTV
Field Plan Workshops for national partner
organizations Conducted voter registration trainings for majority of the
partnering Greek-lettered societies either at their respective conferences or over conference call Five national conferences Nine teleconference training workshops Two regional workshops
NAASCon facilitated workshop at SERCAAL and Election wrap-up workshop with SAAVY at NAASCon
Conducted APIA U: Voter registration training for student leaders in the DC area during summer
Field Plan
Development and distribution of campaign materials Creation of AGA specific materials to be sent as mailers to
all chapters as “Back to School Mailer” Provided resources, information sheets, and outlines/tips
on the website (www.apiavote.org, http://vote2004.naascon.org, www.saavy.org)
Distributed APIA Vote/November 2 t-shirts, posters, and stickers, SAAVY door hanger
Field Plan
National campaign roll out Connected students with APIA Vote to provide resources
and information Timed press release to national media Email informational campaign to individual members Coordinated campaign follow up with regional and
organization leaders NAASCon manned online office hours for college students
in need of help SAAVY, through 8 fellows in 4 different states, outreached
to different organizations to run a 10 week campaign
Field Plan Voter Registration and GOTV Activities
Presidential debate parties Halloween GOTV parties Candidate forums Phone Banking APA issues forum South Asian roundtable Dorm Storming Bhangra Vote Parties Tabling on Campus Flyering
Door hangers Email, text message blasts Use of blogs and online
meet-up sites Fraternity and sorority
parties Inserting Voter registration
forms during Bookstore Rush
Field Plan Established national coalition structure for top
down implementation/execution of APIA Vote Youth Campaign
Coordinated national voter registration drives through regional and local efforts
Emphasized incorporation with pre-existing campus campaign efforts, such as Rock the Vote
Organized GOTV efforts, stressing high visibility programming
Campaign Results Challenges
Due to late date for campaign rollout, there was immense time constraint Organizations had pre-set calendars Voter registration deadlines by state Quarterly vs. Semester school programming
Understaffing for the large number of organizations involved
Lack of pre-existing national structure Under-funding in the youth movement General youth apathy
Campaign Results National Level
4.6 million more youth cast votes than in 2000 Turnout point up by 9.3 points Estimated number of votes cast by voters ages
18-29 was 20,996,000 APIA Vote
Over 3,000 known voter registrations APIA Vote partners registered estimated 15,000
total UMCP 1,901 new registrations
Future Planning Creation of a full-time position to work on APIA
youth organizing Begin working with the Greek-lettered societies and
student conferences months in advance to allow organizations to create their schedule
Provide leadership training and comprehensive voter education training for leaders involved in the campaign
To connect not only with campus organizations but also community organizations
Summation APIAs are one of the fastest growing populations in
the United States. Population to double by 2010 Triple by 2050
Our effort is not only to encourage our community to register and vote, but to convey a message to the public at large:
The new APIA generation is serious about being a part of the American Democracy, by becoming a visible voting constituency.
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