Platform is the New Product

Delyn Simons#sxsw #apibiz @mashery @delynator

March 2012

#sxsw

API as a Product

3

Partnering with Developers

5 Things Developers Hate about Your API

• Restrictive Terms of Service

• Unsupported Docs/Code Samples

• First API call > 5 minutes

• NOT Your Outsourced QA team

• Deprecate with little/no notice#sxsw #apibiz @delynator @mashery

At Comcast, it used to take 6 to 8 months to share resources to make great digital experiences. Now? 30 minutes.

TV programsmovies

subscriber infochannel info

listingscable box info

3,600+ affiliates

“With Mashery, we can scale.”Agustin Schapira, Principal Architect, Comcast

New apps with advanced viewing

features

CodeBigintegration platform

USA TODAY deployed #1 iPad, Kindle Fire news apps and get on multiple platforms, millions of devices.

Mobile apps on millions of devices

“Our API is a platform for being wherever customers want our

content.” Erik Bursch, Director of Operations, Content Systems, USA TODAY

new articlescensus data

photosmovie reviews

book listssports salaries

Scaling partnerships is faster and easier• 700+ distribution partners• 15 private APIs• Partner on-boarding from months to minutes

Engagement of public developers• 9 public APIs• Commercial use OK• Hackathons

Best Buy’s API saves millions of dollars in development.

New web features &

mobile appsproduct infocommercestore info

store inventoryreviews

timely offersmobile upgrade

“The API saved us over $1.5 million and many months when deploying new features and partnerships.”Kumar Kandaswamy, Sr Director, Emerging Platforms, Best Buy

100s of affiliatepartners

Platforms and Pivots

#sxsw #apibiz @delynator @mashery

Platforms and Partners

#sxsw #apibiz @delynator @mashery