Download - API App-spiration

API App-spiration

#SMWOpenAPIs Photo: Paula Danielse

Molly Garris

Friday, September 27, 13

I like to think of myself as an explorer

and a connector.

Photo: Yiu Yu Hoi

#SMWOpenAPIs


3

Meet the Experts


4

What are APIs?

#SMWOpenAPIs Photo: Brooke PenningtonFriday, September 27, 13

API = Application Programming Interface

An API is a set of rules of how one computer system can talk to another to exchange data or access a site’s features

Photo: Ajari Photo

#SMWOpenAPIs


+

Easy sign up using data stored in Facebook

Access to Facebook friend activity

Integrated sharing to your Facebook Timeline


+

Access to TripAdvisor.com hotel reviews

#SMWOpenAPIs


+

Ability to book a reservation on OpenTable.com

#SMWOpenAPIs


Quality auto components are the foundation for an innovative new car

PayPal payments API allowed eBay to focus on building a better commerce site

Diagram: Georg Rill

#SMWOpenAPIs


These companies have all been aroundfor quite some time.

Why have they opened or integrated now?

#SMWOpenAPIs


Sharing is a good for business

1Photo: Cam-Fu

#SMWOpenAPIs


Travel booking sites are sharing their availability, pricing and reviews in exchange for lead generation

#SMWOpenAPIs


Netflix opened their API to allow streaming compatibility for more devices to extend distribution

#SMWOpenAPIs


+Nike allows start ups like FitCause to tap into their API to help drive demand

#SMWOpenAPIs


PayPal is now a payment option on many eComm sites, creating a massive revenue stream from each transaction fee

#SMWOpenAPIs


But not all products and services have opened their API yet. Imagine what we could do if they did ...

#SMWOpenAPIs


In addition to open APIs being good for business, they also push innovation.

#SMWOpenAPIs


Today’s Consumers are More Social than Ever

2Photo: dreadfuldan

#SMWOpenAPIs


Web 1.0 Web 2.0 Web 3.0

Company Focus Community Focus Individual Focus

Home Pages Blogs / Wikis Lifestreams / Waves

Owning Content Sharing Content Consolidating Content

Web Forms Web Applications Smart Apps

The Digital Ecosystem has Evolved

Adapted from a chart by: Dr. Dan A. McDougall

#SMWOpenAPIs


20

Social Shopping has Become the Norm

#SMWOpenAPIs


By social networks opening up their APIs, we better enable socialization.

#SMWOpenAPIs


Personalization isExpected

3Photo: Kate Hiscock

#SMWOpenAPIs


24

People <3 Data ... but Expect a One-Stop Shop

#SMWOpenAPIs


+

<code-a-thon>

#SMWOpenAPIs


APIs will continue to allow us to build and create better, more personalized experiences.

#SMWOpenAPIs


4People like the Freedom

to be Mobile

Photo: OscarW

#SMWOpenAPIs


Creating a great mobile experience is like writing on a Post-It Note

with a Sharpie pen or what

#SMWOpenAPIs


Equity is small and the window for engagement is even smaller

#SMWOpenAPIs


+ +

#SMWOpenAPIs


+

#SMWOpenAPIs


APIs Inspire Smarter Mobile Apps

#SMWOpenAPIs


5Photo: Ibai Acevedo

#SMWOpenAPIs

People like having Controlof their own Data


+ + +

#SMWOpenAPIs


APIs Inspire Smarter Mobile Apps

#SMWOpenAPIs


Watch Outs in the World of Open APIs

Photo: Benoit Paille

#SMWOpenAPIs


Investigate the API before Relying on It

#SMWOpenAPIs


Tips and Resources to Learn About or Build APIs

Photo: Bachmont

#SMWOpenAPIs


Online Resources

#SMWOpenAPIs


Importance of Documentation

#SMWOpenAPIs


Jump In and Learn

#SMWOpenAPIs


Parting Thoughts

Photo: Mio Cade

#SMWOpenAPIs


Creatives ... Partner with Developers to Bring Ideas to Life

#SMWOpenAPIs


Brands, Retailers, Agencies .. think Platforms

#SMWOpenAPIs


thank youMolly GarrisDigital Strategy [email protected]

#SMWOpenAPIs

@mollygarris


mailto:[email protected]

mailto:[email protected]