AP 15 minutes of your time for a critical message! In the 2D
Design Portfolio, the design qualities of the work are considered
foremost. Active engagement with the elements and principles of
design is assessed. The Readers ask themselves: 1.Is understanding
of the principles of design evident in this work? 2.Are the
principles used intelligently and sensitively to contribute to its
meaning? 3.Were the elements created and used in purposeful and
imaginative ways? 4.How and what does the interaction of the
elements and principles of design contribute to the quality of the
work?
Slide 2
These words were copied from the AP website regarding the
reading of portfolios at AP Board: The principles of design
(unity/variety, balance, emphasis, contrast, rhythm, repetition,
proportion/scale, figure/ground relationships), articulated through
the visual elements (line, shape, color, value, texture, space),
help guide artists in making decisions about how to organize the
elements on a picture plane in order to communicate content.
Effective design is possible whether one uses representational or
abstract approaches to art. For this portfolio, students are asked
to demonstrate mastery of 2-D design through any two-dimensional
medium or process, including, but not limited to, graphic design,
digital imaging, photography, collage, fabric design, weaving,
illustration, painting, and printmaking.
Slide 3
Breadth: Rationale from the AP Syllabus regarding Breadth: The
students work in this section should demonstrate understanding of
the principles of design, including unity/variety, balance,
emphasis, contrast, rhythm, repetition, proportion/scale, and
figure/ground relationship. Successful works of art require the
integration of the elements and principles of design; students must
therefore be actively engaged with these concepts while
thoughtfully composing their art. The work in this section should
show evidence of conceptual, perceptual, expressive, and technical
range.
Slide 4
Breadth Continued: These works as a group should demonstrate
the students visual organization skills. As a whole, the students
work in this section should demonstrate exploration, inventiveness,
and the expressive manipulation of the elements and principles of
design, as well as knowledge of compositional organization. The
best demonstrations of breadth clearly show experimentation and a
range of conceptual approaches to the work.
Slide 5
What are some breadth examples: Work that employs line, shape,
or color to create unity or variety in a composition Work that
demonstrates symmetry/asymmetry, balance, or anomaly Work that
explores figure/ground relationships Development of a modular or
repeat pattern to create rhythm(can be done on Adobe easily) Color
organization using primary, secondary, tertiary, analogous, or
other color relationships for emphasis or contrast in a composition
Work that investigates or exaggerates proportion and or scale
Slide 6
What is figure ground? Everything that is not figure is ground.
As our attention shifts, the ground also shifts so that an object
can go from figure to ground, and then back. (see PowerPoint on
Wiki regarding FG) Ground is sometimes thought of as background or
negative space. Figure-ground refers to the relationship between an
object and its surround. Great website to understand Gestalt
Principles: facweb.cs.depaul.edu/.../gestalt_principles.htm
facweb.cs.depaul.edu/.../gestalt_principles.htm
Slide 7
How do these artists bring emphasis to their focal points? Were
they able to unify the many elements? If so, how?
http://www.susanadameart.com/
Slide 8
Nice negative space and lots of movement with the
petalsdiagonal line formed by the body creates tensionwork is
unified by color scheme. The pattern in the ladys face is a nice
use of the elements, and creates a unique surface.
Slide 9
Variety galore, but how is it unified? Emphasisis it effective?
Even if you dont like it, could this divided work give you an idea
for altering one of your less successful works to create
emphasis?
Slide 10
Here is what the readers said about submissions in 2010: 2-D
Design Quality Submissions for the 2-D Design Portfolio included
some very inventive work, perhaps because there is such a range of
media allowed. The Quality section remained very strong this year.
There were excellent examples of design-based photography and
digital work. (which means they will grade this years photographs
on a stricter scale. 2-D Design Concentration Readers felt that the
Concentration section remained problematic. Helping students define
what a concentration is, as opposed to selecting work that seems to
go together, is key. 2-D Design Breadth Like last year, students
often did not engage with a sufficient range of design issues.
Readers noted that the quality of the Breadth section was good, but
often students did not really display breadth in design issues.
Instead they sometimes showed many different works, or works in a
variety of media. Active engagement with a broad range of design
issues is one of the main requirements of this section of the
portfolio.
Slide 11
Principles of Art reviewed: 1. REPETITION can be accomplished
in a number of ways: by repeating a shape, line or colors in your
work. Consider playing with one of your pieces on Photoshop: repeat
one of your images in different colors (like Warhol), reverse it
and have the images face each other or repeat them in a series,
etc.--whatever seems most appropriate for the work. 2. EMPHASIS
through color, line or placement to bring the viewer's focus to the
subject (which could be a shape, object or subject)-try cropping a
photo in such a dramatic way as to thrust the viewer's eye to the
focal point- -perhaps everything is black and white except the
focal point, or it is a contrasting or complementary color, etc.
You might change the scale of the focal point to bring emphasis to
it; the list is endless. 3. UNITY/VARIETY: find a work that
demonstrates unity/variety (this could be a photo, drawing or
collage) -can the work employ a variety of elements but be unified?
How would you unify a work with a lot of texture, line, color,
value, shape, etc? 4. CONTRAST-pure black and white offers
contrast, as do complementary colors. Charcoal pieces are usually a
great example of contrast too. 5. RHYTHM-do you have an example of
rhythm ? A good photo that creates a nice rhythm through a series
of carefully placed objects can serve this purpose. If you are
confused, look at examples on AP website. 6. PROPORTION/SCALE An
example would be a tiny bug on a big leaf. To exaggerate
proportion/scale, you can use any media, including a montage or
collage that exaggerates proportion. What if you created a montage
using magazine pictures with little people sitting on silverware,
pieces of fruit, or any other surreal composition? I have examples
if you need them. 7. FIGURE/GROUND consider Escher and other famous
figure/ground artists. Google figure ground relationships in art 8.
BALANCE: For this, you could use a formal balance design,
asymetrical balance, radial balance...make sure that all of your
pieces do not display the same type of balance. Show some variety
in your breadth.
Slide 12
Your Assignment for Breadth: 1.Using the form on the next slide
(or the one on the Wiki), list all 12 of your breadth pieces.
2.Indicate what principle of art is used in each piece. Make SURE
you have an example of all 8 principles in your breadth. This might
require tweaking some of your old work on Adobe Photoshop or
another such program. 3.Record the physical size (measurements) of
each piece; you will be required to do this when submitting to AP
Board. 4.Photograph each piece, save it to the proper size (780 x
530 pixels) and save images in your class folder on the X
drive.
Slide 13
List each breadth piece below:Principle of Design it
represents: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. l 1. 2. 3. 4. 5.
6. 7. 8. 9. 10. 11. 12.
Slide 14
Pattern and variety Figure Ground and Contrast What do you
think these scored in the breadth portion? What is your rational
for the score? Can you back your score up using the AP Rubric?
Slide 15
Which way is your favorite? Flipping took less than 30 seconds
and is worth a try. original
Slide 16
What do you think about this figure/ground? Did Rachel add
another component with repetition? Original image
Slide 17
Lets try several ideas: What would this score? There is
something weak about the shoulder in the background? Could there be
a plagiarism issue? (this is an image copied from a magazine by
previous AP student). Next slide, please.
Slide 18
Could you change the meaning with color? Diffused anger? Do we
have a little repetition now? This took me less than 10
minutes.
Slide 19
Or add filters and change completely? Evokes feeling of EVIL
Would either of the new ones score higher? If so, why?
Slide 20
What happened to Amandas composition? What color scheme does it
employ? What would a thick black border do for this? What would you
suggest? Do you see the dove coming down in between the heads?
Slide 21
One lonely head What could you do with this if you wanted to
develop a piece for your breadth portion? Certainly it has nice
negative spaces Next slide please.
Slide 22
Perfect ads for depression medication; import into Photoshop
and design with font
Slide 23
Student had photos from trip; what if she took the best of
these pictures and make an poster for a Safari Trip?
Slide 24
These are nice examples of contrastwould you add anything or
change the composition to reflect stronger design? A little cheezy
but you get the idea
Slide 25
Blue eyes for emphasis and red font for focal zone
Slide 26
So, where do we go from here? Reduction print with altered
colorwhat are the possibilities? Napkin design? Add a border of
coffee beans and java printed in many different languages around
the edges of the design? Be creative with your old work and see
what you can do with it.
Slide 27
http://www.marcomodi.it/gallery/Works with scale and else?
Slide 28
This is mostly geometric, so what does the tree do serve as
variety? Does it bring emphasis to the mauve colored structure on
the horizon line? Do all lines lead to the focal point? You be the
judge.
Slide 29
A good link if you like collages:
http://www.collageart.org/links/http://www.collageart.org/links/
Once again When is your breadth due? What will you be required to
turn in at the end of the exam period in December?