Project Proposal • Topic
– Multiple layering in digital imaging; photography, typography and motion.
• Title – “Antara Dua | Tiga”
• Background – Merging photography with “Peribahasa” to capture and visualize the meanings or
the feeling it convey. – Play around and explore the creative side of photography; multiple exposure.
• Objective – To imagine and translate “Peribahasa” into visual outcomes. – To get emotional response and reactions from viewers about the imagery of
“Peribahasa”.
• Design Approach – Visual projection mapped onto empty polaroid frames, as if seeing moving
pictures when viewers are nearby. PIR Sensor is used to detect presence.
Project Proposal • Research
– Dealing with photographical aspects; • -to create juxtaposition in images. • -to play with overlapping pictures. • -to explore the creative side of photography.
• Aim – To explore multiple exposure possibilities. – Thus, merging the first and second proposal;
• wall display/projection and “Peribahasa”.
• Motivation – Using photographical knowledge and graphic design skills to
capture emotions, reactions and stories with project.
• .
Research and Analysis
• Multiple layering in photography.
• As technique to create surreal, experimental and juxtaposed photographs.
• Merging media elements through multiple layering.
• Superimposing, photomontage, compositing and multiple exposure.
Research and Analysis
• “Peribahasa” as idiomatic expression.
• Words of wisdom; phrases or strings of words passed on for generations.
• Contains advice, cynical commentaries, jokes, metaphors and similes.
• Used as an indirect approach of telling something to someone.
Research and Analysis
• Frames and motion sensor.
– Frames act as metaphorical objects that contains pictures. – Pictures bear stories, situations and things more than words can tell. – PIR sensor used to detect motion, to activate visual play when there’s
presence.
Research and Analysis • Precedence Studies
– Lomography photowall • Inspired by vintage and toy camera
enthusiasts. • Display of photos with Lomography look and
feel; – Vignette, vibrant contrast and attitude.
Research and Analysis • Precedence Studies
– Nadia J. Mahfix • Inspired by her clear concepts and ideas;
– Dark, provoking and mind-boggling.
• Arrangement of themes, captions in certain order. • Variety usage of photography techniques. • Simplicity.
Research and Analysis • Precedence Studies
– The iPod Wall by welikesmall • Inspired by moving and changeable pictures;
– Breakdown into thumbnails or fullscreen photos.
• Scale and aspect ratio of the arranged, digitally captured photos.
• Interactive and mobile aspect of a small-sized screen.
Research and Analysis
• Interview Sessions
– Installation artists, photographers and art practitioners.
– Discussions during interviews: • “Most of the time, when I see multiple exposure in Lomography, it gives a
certain feeling of nostalgia.” • “. . . it is about how you portray the artwork, the way you present an artwork
and what do you want to portray. I'd love to see the final product.” • “. . . elements like text can give a big help because it too can capture the
emotion and feeling of the photo in the form of captions.” • “. . . when you put music (sound) people will start to imagine the situation
and story.”
Research and Analysis
• Tryouts on multiple exposure/multiple layering: – Experimented with different colours, techniques and
methods (film/digital). – No specific theme involved during tryouts.
– Resulting in photomontage and overlapped pictures.
Research and Analysis
• Tryouts on multiple exposure/multiple layering: – Word and image relation can be used as method of working
process.
– Best results; making shots simple.
Idea Development
• Aims for development:
– Change of term; multiple layering.
– To visualize “Peribahasa” with the use of multiple layering of media elements: • Image • Text • Sound • Video
– To play around with photography and other media elements.
Contextual Studies
• Historical context – “Peribahasa” is a form of phrase and words passed on for generations. – Contains aesthetic values in its meanings.
• Cultural context – “Peribahasa” used by Malaysian people to tell something through expressions. – Rather than telling something directly, these expressions helped convey indirect
messages through teachings or daily conversations.
• Social context – Suitable for all ages, in any kind of situations. – There’s “Peribahasa” fit for all people; all races and culture have their own
expressions.
Content Development • Flowchart.
Start
Visual projection
Viewer’s presence detection
No projection
- Media elements
- Projection of blank noisy screen
- Arduino’s PIR sensor
Content Development • Functional specification.
DETAILS PAGE 1 OF 1SITI SARAH AMEERA BINTI SABRANID No. : 1071115815Subject code : MMD3033
Screen Name : Installation screenPurpose/ Description of screen : Screen shows the content projected from
the projector set up to be above and nearby.
Person-in-charge : SITI SARAH AMEERA BINTI SABRAN: FYP DELTA II 2010/2011
Installation functions : The screen shows photographic contents and refreshes every few minutes.
Frames within the screen : Few seconds of rendered moving photographs/ durations of this scene set on loop.
Media elements/ content :1. text (brief description) typographic play during playback.2. images/ graphic visualizations of "Peribahasa".3. video few seconds of rendered subtle image movements.4. animation none.5. sound ambient sounds related to the visuals during playback.
Navigation Controls & Icons : User need to be present in certain distance in order to startup the installation, or else theprojection goes blank when left inactive.
Antara Dua | Tiga
Project Specifications Worksheet
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