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Final Year Project Presentation Seminar

SITI SARAH AMEERA BINTI SABRAN 1071115815

Project Proposal •  Topic

–  Multiple layering in digital imaging; photography, typography and motion.

•  Title –  “Antara Dua | Tiga”

•  Background –  Merging photography with “Peribahasa” to capture and visualize the meanings or

the feeling it convey. –  Play around and explore the creative side of photography; multiple exposure.

•  Objective –  To imagine and translate “Peribahasa” into visual outcomes. –  To get emotional response and reactions from viewers about the imagery of

“Peribahasa”.

•  Design Approach –  Visual projection mapped onto empty polaroid frames, as if seeing moving

pictures when viewers are nearby. PIR Sensor is used to detect presence.

Project Proposal •  Research

–  Dealing with photographical aspects; •  -to create juxtaposition in images. •  -to play with overlapping pictures. •  -to explore the creative side of photography.

•  Aim –  To explore multiple exposure possibilities. –  Thus, merging the first and second proposal;

•  wall display/projection and “Peribahasa”.

•  Motivation –  Using photographical knowledge and graphic design skills to

capture emotions, reactions and stories with project.

•  .

Project Proposal

Research and Analysis

• Multiple layering in photography.

• As technique to create surreal, experimental and juxtaposed photographs.

• Merging media elements through multiple layering.

• Superimposing, photomontage, compositing and multiple exposure.

Research and Analysis

•  “Peribahasa” as idiomatic expression.

• Words of wisdom; phrases or strings of words passed on for generations.

• Contains advice, cynical commentaries, jokes, metaphors and similes.

• Used as an indirect approach of telling something to someone.

Research and Analysis

•  Frames and motion sensor.

–  Frames act as metaphorical objects that contains pictures. –  Pictures bear stories, situations and things more than words can tell. –  PIR sensor used to detect motion, to activate visual play when there’s

presence.

Research and Analysis •  Precedence Studies

– Lomography photowall •  Inspired by vintage and toy camera

enthusiasts. • Display of photos with Lomography look and

feel; – Vignette, vibrant contrast and attitude.

Research and Analysis •  Precedence Studies

– Nadia J. Mahfix •  Inspired by her clear concepts and ideas;

– Dark, provoking and mind-boggling.

• Arrangement of themes, captions in certain order. •  Variety usage of photography techniques. • Simplicity.

Research and Analysis •  Precedence Studies

– The iPod Wall by welikesmall •  Inspired by moving and changeable pictures;

– Breakdown into thumbnails or fullscreen photos.

• Scale and aspect ratio of the arranged, digitally captured photos.

•  Interactive and mobile aspect of a small-sized screen.

Research and Analysis

•  Interview Sessions

–  Installation artists, photographers and art practitioners.

–  Discussions during interviews: •  “Most of the time, when I see multiple exposure in Lomography, it gives a

certain feeling of nostalgia.” •  “. . . it is about how you portray the artwork, the way you present an artwork

and what do you want to portray. I'd love to see the final product.” •  “. . . elements like text can give a big help because it too can capture the

emotion and feeling of the photo in the form of captions.” •  “. . . when you put music (sound) people will start to imagine the situation

and story.”

Research and Analysis

•  Tryouts on multiple exposure/multiple layering: –  Experimented with different colours, techniques and

methods (film/digital). –  No specific theme involved during tryouts.

–  Resulting in photomontage and overlapped pictures.

Research and Analysis

•  Tryouts on multiple exposure/multiple layering: –  Word and image relation can be used as method of working

process.

–  Best results; making shots simple.

Idea Development

•  Aims for development:

–  Change of term; multiple layering.

–  To visualize “Peribahasa” with the use of multiple layering of media elements: •  Image •  Text •  Sound •  Video

–  To play around with photography and other media elements.

Idea Development •  Mind map on multiple exposure.

Idea Development •  Earlier sketches and ideation for installation.

Contextual Studies

•  Historical context –  “Peribahasa” is a form of phrase and words passed on for generations. –  Contains aesthetic values in its meanings.

•  Cultural context –  “Peribahasa” used by Malaysian people to tell something through expressions. –  Rather than telling something directly, these expressions helped convey indirect

messages through teachings or daily conversations.

•  Social context –  Suitable for all ages, in any kind of situations. –  There’s “Peribahasa” fit for all people; all races and culture have their own

expressions.

Content Development •  Flowchart.

Start

Visual projection

Viewer’s presence detection

No projection

- Media elements

- Projection of blank noisy screen

- Arduino’s PIR sensor

Content Development •  Further ideation progress.

Content Development •  Floorplan (front view).

Projector

Frames

Laptop Speaker

Content Development •  Floorplan (side view).

Projector

Speaker

Laptop

Frames

Content Development •  Floorplan (angled view).

Frames

Projector

Speaker

Laptop

Content Development •  Conceptual diagram.

Content Development •  Look and feel.

Content Development •  Functional specification.

DETAILS PAGE 1 OF 1SITI SARAH AMEERA BINTI SABRANID No. : 1071115815Subject code : MMD3033

Screen Name : Installation screenPurpose/ Description of screen : Screen shows the content projected from

the projector set up to be above and nearby.

Person-in-charge : SITI SARAH AMEERA BINTI SABRAN: FYP DELTA II 2010/2011

Installation functions : The screen shows photographic contents and refreshes every few minutes.

Frames within the screen : Few seconds of rendered moving photographs/ durations of this scene set on loop.

Media elements/ content :1. text (brief description) typographic play during playback.2. images/ graphic visualizations of "Peribahasa".3. video few seconds of rendered subtle image movements.4. animation none.5. sound ambient sounds related to the visuals during playback.

Navigation Controls & Icons : User need to be present in certain distance in order to startup the installation, or else theprojection goes blank when left inactive.

Antara Dua | Tiga

Project Specifications Worksheet

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MEDIA ART PROGRAMME

Teaser Video