6875 Decarie Blvd.Montréal QC. Canada H3W 3E4
[email protected]. (514) 342-4969F. (438) 792-0048madacenter.com
16 We are all family.
MADA COMMUNITY CENTER
ANNUAL REPORT
2016
B”H
FOOD BANK
CAFETERIA CLOTHING CARE& CALL
FURNITURE SUPPORT SOCIAL PROGRAMS
Team Building at MADA
SHABBAT TO SHARE
We AreALLFamily
We AreALLFamily
15
2015 BUILDING CAMPAIGN SPONSORS
FOUNDER $500,000 - $9,999,999
On Behalf of:The Cons Family Dining Hall, Helen & Stanely,
Debbie & Ronnie, Leslie & Michael
Brenda and Samuel Gewurz Main Lobby
BENEFACTOR $200,000 - $499,999
On Behalf of:Saryl and Stephen Gross & Family
Mashaal Family
Merovitz Family
PILLAR $100,000 - $199,999
On Behalf of:Valerie and Daniel Benchetrit
The Cutler and Wagen Families Volunteer Hall
Karen and Murray Dalfen
Reuben Dubrofsky, Frances Caplan Dubrofsky
Honour Hall
Marvin, Anette and Jeremy Epstein
Ethel and Morty Fruchter
Klauber Families
Lieberman Family Library
BUILDER $25,000 – $99,999
On Behalf of:Danielle and Gerard Benchetrit
Carol and Leonard Berall & Family
Nancy and Jack Ditkofsky
David Douek & Family
Sam Eltes
Shirley and Max Konigsberg
Richard D. Lapointe
Jacky Ohayon
Rita and Lowen Rosenthal
Mireille and Murray Steinberg
Evan Zuckerman & Family
PARTNER $10,000 – $24,999
On Behalf of:Harold Abrams Family
Bitton Family
Michael and Joanne Dahan & Family
Donath Family
Abraham Goldberg Family
Marilyn and Eddie Iny
Aviva and Michael Kalin & Family
Ba’al Lev
Pesach and Shari Nussbaum
Rebecca Sohmer
Sara and Irwin Tauben
Aisenstad Foundation
Helen Kornreich Charitable Foundation
Jocelyn Hogue of Toitures Hogue
Sunforce Products Inc.
SUPPORTER $5,000 – $9,999
On Behalf of:Miriam and David Kakon
Andrea and Dean Mendel
Stephanie, Neil and Andrew Oberman
Fred D. Polansky
Barry Rashkovan & Family
Dyna and Morris Dalfen Family Foundation
Sponsors as of December 31, 2015
14
Table of Contents Page #
About Us 4
A Message from the Board of Directors 5
A Message from the Executive Director 6
Snapshot of MADA 7
Where Our Funding Comes From 8
How We Use Our Resources 9
2016 Highlights 10
Financial Summary 12
2015-2016 Building Campaign Sponsors 13
3
About Us
OUR MISSION
To help those in need with the basic necessities of life in a dignifi ed manner and to aid them in becoming self-suffi cient members of the community.
OUR CORE VALUES
• Regard recipients as patrons.
• Provide all services and programs free of charge.
• Dedicate resources to breaking the cycle of poverty in our community.
• Provide a family-like atmosphere with an open-door policy.
• Reach out to all those in our community who needs help and assist them.
• Maximize the worth of every dollar donated, creating as much value as possible for our patrons.
SINCE19934
2016 BUILDING CAMPAIGN SPONSORS
BENEFACTOR $200,000 - $499,999
On Behalf of:Carol and Leonard Berall & Family Cafeteria
Brenda and Samuel Gewurz & Family
PILLAR $100,000 - $199,999
On Behalf of:Sandra and Gad Bitton
Claudine and Stephen Bronfman Family Foundation
Melissa and Joey Schwebel
Johanne & Norman Sternthal
Susan & Jonathan Wener
BUILDER $25,000 – $99,999
On Behalf of:Cola Families:
Louis and Susie
Jack and Brenda
Philip and Randi
Mr. & Mrs. Sylvan Adams
Therese and Jacob Attias & Family
Moshe Castiel & Joseph Castiel
Malca and Louis Drazin
Maureen and Jack Dym
David Douek & Family
Francine and Barry Fagen
Ruby and Adele Friedman
Morris Goodman & Family
Marc and Gloria Kakon
Lieberman Family
Renee and Martin Lieberman
Donna & William Bell and Barry Pascal
Debbie and Aaron Remer
Joel Segal
ML and Alvin Segal
PARTNER $10,000 – $24,999
On Behalf of:John Alper
Wendy and Danny Bensoussan
Joan and Hy Bloom
Dora and Ron Bloomberg
Pearl and Milan Bratin
Ruth Drazin & Family
Dan Elituv
Edie and Philip Friedman
Pascale and Jack Hasen
Lola and Albert Kakon
Kessous Family
Leo and Roni Kolber
Joanne and Simon Margel
The Paperman Family
Stuart Shiff
Lauren and Alvin Suissa
Dr. David and Barbara Zukor
Susan and Peter Varadi
SUPPORTER $5,000 – $9,999
On Behalf of:Raisa and Armand Afi lalo
Dana and Bill Bell
Frances and Joseph Drazin
Nathaniel Fraiberger
Hershey Goldenblatt
Grzywacz Family
Marlene and Joel King
Michel Sabbag
Pauline and Jeff Segel
Bernie Shuster
Carole and Allen Spector
Marla and Peter Veres
Lynne Kassie and Issie Weissglas
Sponsors as of December 31, 2016
13
Financial StatementsYEAR ENDED DECEMBER 31, 2016
REVENUESRetail sales $ 18,398 41,325
Monetary donations (Note 16) $ 2,891,347 3,340,890
Subsidies and grants $ 354,973 318,166
Resale of donated goods $ 67,218 72,229
Interest and other fi nancing income $ (5,677) 11
Rental $ 36,107 -
Donation of goods $ 1,325,179 950,294
$ 4,687,545 4,722,915DIRECT EXPENDITURESFundraising $ 54,242 141,466
Food and kitchen supplies $ 362,515 346,974
Activities and special programs $ 135,901 87,729
Distribution of donated goods $ 1,325,179 949,644
$ 1,877,837 1,525,813ADMINISTRATIVE AND GENERAL EXPENDITURESAdvertising and promotion $ 42,353 89,776
Amortization $ 200,650 219,747
Insurance $ 20,218 32,311
Interest and bank charges $ 20,831 20,504
Interest on long-term debt $ 119,708 131,228
Offi ce $ 14,415 31,929
Postage and courier $ 28,227 45,155
Professional fees $ 14,309 55,190
Rent $ 263,570 246,682
Repairs and maintenance $ 77,267 142,661
Salaries and related benefi ts $ 1,562,033 1,495,426
Specialty supplies $ - 186
Taxes and licenses $ 607 98,823
Telephone and utilities $ 17,305 27,373
Transport, freight and automotive $ 48,793 146,285
Utilities $ 59,376 77,447
$ 2,489,662 2,860,723EXCESS OF REVENUES OVER ADMINISTRATIVE AND GENERALEXPENDITURES BEFORE UNDERNOTED ITEM $ 320,046 336,379
2015 2016
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MADA’S BOARD OF DIRECTORSHONOURARY PRESIDENTPierrette Sévigny J.S.C. Retired
OFFICERSPesach Nussbaum, PresidentDavid Merovitz, Immediate Past PresidentChaim Shlomo Cohen, Executive DirectorYosef Drihem, Assistant DirectorShoula Cohen, TreasurerMiriam Ditkofsky, Secretary
DIRECTORSArlene Abitan
Diane Altman
Renee Baltuch
Benny BouganimDoreen Green
Ronnie Cons
David Douek
Jack Dym
Sam Gewurz
Zalman GlassnerMayer GniwischRachel Goodman AsplerLeslie GreenbergDavid Kakon
Aviva Orenstein KalinPeter Klauber
Rabbi Berech MockinMatthew PekofskyCarolyn SteinmanIrwin Tauben
Aaron Tiger
A MESSAGE FROM THE
Board of DirectorsDear Friends,
2015, MADA’s most amazing year yet. Growth in the midst of progress. Taking
possession of our new building. Increasing our output in all our services to the
most vulnerable. Ongoing renovations during the entire year.
The new kitchen was inaugurated with Passover cooking in March. Immediately
thereafter the offi ce staff moved in, while food services still continued at the
Plaza. The last touches in the kitchen were completed in May and then all the
food prep started at full tilt at our new facility supplying our onsite and off site
cafeterias and Shabbat to Share meals as well as staging and delivery.
The Food Bank distribution, however, continued at the Plaza until midsummer
when it fi nally moved into half sized premises on the ground fl oor of our new
building. At the same time the reinforcement work on the rest of the ground fl oor
to support the second fl oor extension of the Cons Family Dining Hall (Simcha
Hall) was well underway.
Suddenly, a few weeks before Rosh Hashanah, we were informed that due to
circumstances Montreal Food Baskets would not be able to supply their Rosh
Hashanah food baskets to the needy. MADA to the rescue. We temporarily
halted the renovations in order to use the Cons Family Dining Hall for staging
and packing 2000 food baskets. This was the beginning of our merger with the
Montreal Food Baskets, now in eff ect for every Passover and Rosh Hashanah.
Thereafter at a frenetic pace, to make up for lost time, the Cons Family Dining
Hall was completed just in time for the October Ribbon Cutting featuring Mayor
Coderre.
Throughout this year of transforming MADA from a grass roots enterprise to
becoming an established critical force for goodness to the most needy in our
community, we maintained our focus, thank G-d, on who we serve, how we serve
and why.
Read on and you will fi nd out that in 2015 MADA provided services to 18,960
clients all at no cost to them. Most incredible, but true!
In these trying times, MADA is being called upon to increase our services to the
disadvantaged. We are committed to do everything in our power and beyond to
help. However….
You are the one that makes all this possible. Your generous fi nancial support,
whether in money or in kind. Your readiness to give of your time to volunteer. Your
moral support.
Montreal would not be the same without MADA.
MADA would not be the same without You!
Pesach NussbaumPresident, MADA Community Centre Board of Directors
5
A MESSAGE FROM THE
Executive DirectorDear Friends,
The Lubavitcher Rebbe has compared our people to a handshake, noting that like each fi nger, “you and
I are only fragments of the whole until we come together.”
As I refl ect upon 2015, I am amazed by the amount of transition and growth that we have experienced,
both within the organization and community wide. The purchase of MADA’s new building, which is
referred to as MADA’s ‘New Home,’ indicates, on a new level, that MADA is Montreal’s central address
for fi ghting poverty and loneliness. What intrigues me is the huge impact our mission has on our
supporters and volunteers. We are not just touching the lives of patrons; we touch over 18,000 people
in communities across Montreal. It is heartwarming that we now have a ‘home’ to receive everyone.
MADA worked tirelessly this year to renovate the building, giving consideration to the needs of the
patrons, staff and volunteers so we can function as one entity. The task of packing, moving and
renovating was challenging because it was of utmost importance that the changeover should not aff ect
the services, since most of our patrons would not cope if there would have been an interruption.
We now see the growing and moving pains starting to settle and must thank our volunteers and patrons
for their dedication throughout the transition. At the same time our donors have been stepping up to
make this dream a reality by off ering their trades and fi nancial gifts in support of the new building.
MADA is called a Community Center. As we grow and reach out more and more into the community
we see the fragments of people from all walks of life coming together with one common goal of caring
and taking care of each other. A community is made up of families and we are proud to be welcoming
everyone to come together as partners in the battle against poverty and as a united ‘MADA Family.’
May we continue to work as a whole – as a true family – and may your continued good deeds hasten
our immediate Redemption.
Sincerely,
Chaim S. CohenMADA Community Center Executive Director
_________________________________________________________________________________ Bringing Heaven Down To Earth – Book One – Meditations on the Wisdom of the Rebbe. By Tzvi Freeman, p. 182
6
2016 FILL THE PANTRY FOOD DRIVE
MADA thanks its sponsors, organizers and volunteers for making this year’s
“Fill the Pantry” food drive an unparalleled success. Fill the Pantry Food
Drive celebrated the Montreal community’s eff orts to join hands in fi ghting
poverty.
Starting in the schools, each class brought in a specifi c food item, to help
“Fill the Pantry” of a needy family. Then, the schools had an assembly, where
the students had the opportunity to fi ll boxes with each of the nonperishable
foods they brought. The students took great pride in the understanding that
they could make a signifi cant and meaningful diff erence in someone’s life.
The food drive culminated in a fun-fi lled day at Quartier Cavendish on
Sunday, April 10, where people were encouraged to bring nonperishable
food products as donations. The event included entertainment and activities
for the more than four hundred children who attended. We also had hands
on volunteering, encouraging participants to come to MADA and volunteer
with greater frequency.
We were honoured to have David Birnbaum, MNA for D’Arcy McGee, show
support as a representative of the city. We accomplished our goals of raising
awareness and fostering compassion with a call to action to help those
struggling with basic necessities.
Your help is always welcome for MADA’s future Fill the Pantry Food Drive!
GROUND BREAKING
MADA’s new home opened offi cially in 2015 with Montreal Mayor Denis Coderre’s offi ciating at the ribbon-
cutting ceremony. That was just the fi rst phase of building MADA’s new headquarters, which has become the
central address for fi ghting poverty.
The fi rst phase was a full year of innovative renovations, allowing MADA to move into its new Decarie Blvd.
location. Every room and aspect in the renovated building was planned and built to provide dignity and warmth
to those less fortunate.
Supporters of our building committee and building campaign donors encouraged us to take the next vital step
in supporting the many clients who require handicapped accessibility. MADA is proud to say that in 2016 we
started the groundbreaking necessary to build the long-awaited front entrance extension that will house an
elevator for the handicapped.
Only through the continued support and the generosity of Montreal’s community can MADA continue to meet
the needs of the less fortunate. As Mayor Coderre said “MADA’s services are vital for the Montreal community!
Montreal would not be the same without MADA. And MADA would not be the same without all of its volunteers
and supporters.”
2016 Highlights
11
2016 Highlights
CORPORATE TEAM BUILDING & COMMUNITY VOLUNTEERING
MADA’s goal is to ensure that no one is left behind in our community. Daily life
can be diffi cult without a secure income, family or friends. What is the secret to MADA’s success in reaching
out to the less fortunate? The answer lies in the devotion, eff ort and compassion of our dedicated volunteers.
MADA’s vast range of volunteers confront the stark reality of the unrelenting loneliness and poverty that face
so many in our midst. They never imagined that life could be fi lled with such adversity. Recognizing how
grateful they must to be for the blessings life has off ered them, families coming to volunteer pass the message
on to their children: “Be grateful and give thanks by giving back to the community!”
MADA has also become a focal point for corporate team building. Companies are contributing fi nancially
and then staff members are experiencing the hands-on eff ect of volunteering as a team. This team building
experience provides an atmosphere of unity in the offi ce environment or place of business and a sense of
community.
In an interview in the Canadian Jewish News, a philanthropist in our community spoke of his introduction
to volunteering at MADA. “I wanted to give “tzedakah” (charity) by giving of my time and energy, not simply
writing cheques. Through the volunteering experience, I learned of the incredible work that MADA does, not
only in feeding the poor and supplying them with bare necessities but in giving comfort to the lonely.”
This year, MADA exceeded the previous years’ number of volunteers: over two thousand throughout all the
departments. Many volunteers claim that they get more than they give! They thank MADA for providing them
with the opportunity to fi nd fulfi llment, all the while benefi ting the community.
Through caring and sharing, our clients, volunteers, donors and supporters are enriched. Let us continue to be
the driving force that unites us into one compassionate and inspirational family.
In November, MADA’s Young Women’s Leadership hosted its fi rst annual
exciting paint night to raise awareness among its peers and to benefi t MADA’s
services.
Members reached out to the community for donations of prizes for the event
entered in a Chinese auction, to helped fi ght hunger in Montreal.
Co-chairs Estee Fagen and Ali Lydynia thank all who attended and sponsored
the event, helping support MADA in a joint quest to ensure that those living
in poverty are secure in the knowledge that their basic needs are met — and
done so in a dignifi ed manner. The event was a great success, and we look
forward to other young women’s events.
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Snapshot of MADAMADA BY THE NUMBERS:
THE MADA FAMILY:
• 21,700 people served by MADA
IN 2016, MADA’S KITCHEN SERVED 364,500 HOT MEALS:
• 265,250 main cafeteria meals
• 36,400 satellite cafeteria meals
• 39,650 Shabbat to Share meals
• 18,200 takeout or home delivery meals
• 2,500 Passover Seder meals at 10 Montreal locations
• 2,500 Rosh Hashanah festive meals at 10 Montreal locations
IN 2016, MADA’S FOOD BANK DISTRIBUTED:
• 114,500 monthly & holiday food baskets
• 11,726,500 pounds of food
• $1,650,000 of food, cleaning products and personal hygiene items to other organizations
IN 2016, MADA’S CLOTHING AND FURNITURE DEPOTS DISTRIBUTED:
• 130,000 items of clothing
• 2,500 pieces of furniture
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MADA Gala 2016
MADA FINANCIALS
Where Our Funding Comes From
Private Donors
84.9%
Workforce Integration Program & Grants 9%
Clothing and Special Projects 3.5%
Federation CJA 2.6%
EVERY $1 OF SUPPORT DONATED TO MADARESULTED IN AN AVERAGE OF
$10 OF VALUE IN GOODS AND SERVICES.
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MADA FINANCIALS
How We Use Our Resources
Food Bank 24.2%
Cafeteria 24%
Shabbat to Share 17%
Social, Educational & Special Events 16%
General Operations 11%
Clothing & Furniture Distribution 7.8%
9
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