Insight
How to teach people to love and control their body?
People don’t know why they should change their unhealthy lifestyle.
How to change their mindset?
Insight
They DON’T BELIEVE in words, even in stories.
They WANT to have their own experience, FEEL it, SEE it with their own eyes.
Emotional content is EXTREMELY important for our TG.
Big idea
Virtual reality COVERS IT ALL.
Let’s engage our TG with the highest quality emotional experience!
Let’s be cool and trendy with such an advanced technology!
Virtual reality is presenting something unexplored, new and attractive for youngsters!
How to engage youngsters?
Using existing application “The body VR” we will be able to show people the consequences of the lack of responsibility to their body in an easy way.
The content is educational as well as entertaining.
How to engage youngsters?
Only small adjustments will be needed. The video would be accompanied by commentary, including interesting facts about the heart:“If you are a smoker and smoke 5 cigarettes in a week, the blood flow will get reduced and your veins will look like this …”
Meanwhile the process will be visualized in the virtual reality
Let’s reach them in the most natural way
Participation in events close to our activities during the whole year
Sport expos such as EVL’s Prague Pro
Student events such as GAUDEAMUS Brno
Leisure time events such as In-Joy
They are addicted to online and emotions
Support on social networks
Posts on social networks pages of particular events
A short teaser 360° video to show the difference between healthy and unhealthy cardiovascular system
#pumpajakmabyt
Workshops can be fun
Own workshops with VR glasses taking place in co-working centers and hubs
Svět HUB
Creative Gate
Locus Workspace
How to thrill young people?
InstagramTwitter#pumpajakmabyt
Facebook#pumpajakmabyt
Richard Krajčo
Ambassador„I’ve visited the workshop. Have you?“
There’s already 324 of usJoin?
Jana to jsou bomba brýle #pumpajakmabyt
Tomáš na vlastní očí to vypadá fakt hustě! #pumpajakmabyt
Martin od teď moje pumpa bude čistá :) #pumpajakmabyt
Zuzka VR je úžasná! Díky za zážitek!
#pumpajakmabyt
Milan od zítřka končím s mekáčem
#pumpajakmabyt
Jirka nevěřil jsem, že mě někdo přesvědčí
nepít tolik piva #pumpajakmabyt
Dave a teď mám #pumpajakmabyt
Timing and budget
Campaign starts on 29th September 2016, the World Heart Day, by Richard Krajčo´s post on social networks challenging people to attend Loono workshops.
Workshops continue on regular basis till 2017.
Simultaneously we take part in chosen events and exhibitions.
App development Barter
Samsung Gear VRBarter
Video teaserBarter
Participation in expos and eventsBarter
Hub rental50 000 CZK
Campaign ambassadorBarter
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