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CITI 2015 GLOBAL BRAND
CREATIVE INVENTORY01.08.16
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2CITI 2015 GLOBAL BRAND CREATIVE INVENTORY
Global Brand Creative(Anthem) Leadership
Progress Makers Creative Public Lighting Authority of Detroit
Revolution Foods
Everglades (South Florida Water Management District)
Schomburg Center for Research in Black Culture
South Africa International Housing Solutions
Kickstart KOMA
Toyota
Ghana
Lima
Panama Metro
Manny Medina
Tsao Foundation
Renova
Urban Progress UK
Urban Progress Indonesia
Urban Progress Malayasia
Other Progress Makers Creative
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4
:60 SPOT 6/03/2015
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:30 SPOT
6/15/2015
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:60 SPOT
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2015 Citibank,N.A. Citiand Citiwith Arc Designare registeredservice marks ofCitigroupInc. The Worlds Citiis aservice markofCitigroupInc.
citi.com/progress
At one point, 40 percent of streetlights in Detroit didnt work.
This made life even more difficult for a city that was already struggling.
The Public Lighting Authority of Detroit devised a plan to reilluminate
the city. But finding a bank to finance the project during Detroits bankruptcy
was challenging. Citi stepped up and committed its own capital, which
encouraged other investors. So far, thousands of new LED lights have been
installed, lighting the way as a model for similar projects around the world.
For over 200 years, Citis job has been to believe in people and help
make their ideas a reality.
ITS NOT JUSTSTREETLIGHTS.ITS ABOUT A SENSEOF COMMUNITY.ODIS JONESCEO, PUBLIC LIGHTING AUTHORITY OF DETROIT
DETROIT ORIGINAL SINGLE PAGE
citi.com/progress
At one point, 40 percent of streetlights in Detroit didnt work.
This made life even more difficult for a city that was already struggling.
The Public Lighting Authority of Detroit devised a plan to relight the city. But finding
a bank to finance the project during Detroits bankruptcy was challenging. Citi stepped up and
committed its own capital, which encouraged other investors. So far, thousands of new LED lights
have been installed, lighting the way as a model for similar projects around the world.
For over 200 years, Citis job has been to believe in people and help make
their ideas a reality.
2015 Citibank, N.A. Citi and Citi with Arc Design are registered service marks of Citigroup Inc. The Worlds Citi is a service mark of Citigroup Inc.
HOW MANYLIGHT BULBSDOES IT TAKE TO
CHANGE A CITY?
DETROIT ALT SINGLE PAGE3/15/2015 7/14/2015
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9
At one point, 40 percent of streetlights
in Detroit didnt work. This made life
even more difficult for a city that was
already struggling.
The Public Lighting Authority of Detroit
devised a plan to reilluminate the city.
But finding a bank to finance the projectduring Detroits bankruptcy was challenging.
Citi stepped up and committed its own
capital, which encouraged other investors.
So far, thousands of new LED l ights have
been installed, lighting the way as a model
for similar projects around the world.
For over 200 years, Citis job has
been to believe in people and help
make their ideas a reality.
HOW MANY
LIGHT BULBSDOES IT TAKE TOCHANGE A CITY?
citi.com/progress
2015Citibank
,N.A.CitiandCitiwithArcDesignareregisteredservicemarksofCitigroupInc.TheWorldsCitiisa
servicemarkofCitigroupInc.
DETROIT ALT SPREAD 5/01/2015
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10
2015 Citibank,N.A. Citiand Citiwith Arc Designare registeredservice marks ofCitigroupInc.The Worlds Citiis aservice markofCitigroupInc.
citi.com/progress
At one point, 40 percent of streetlights in Detroit didnt work.
This made life even more difficult for a city that was already struggling.
The Public Lighting Authority of Detroit devised a plan to reilluminate
the city. But finding a bank to finance the project during Detroits bankruptcy
was challenging. Citi stepped up and committed its own capital, which
encouraged other investors. So far, thousands of new LED lights have been
installed, lighting the way as a model for similar projects around the world.
For over 200 years, Citis job has been to believe in people and help
make their ideas a reality.
ITS NOT JUSTSTREETLIGHTS.ITS ABOUT A SENSEOF COMMUNITY.ODIS JONESCEO, PUBLIC LIGHTING AUTHORITY OF DETROIT
4/25/2015
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BANKER YOUTUBE VIDEO
2/2015
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12
LIGHT INSTALLER :15 PRE-ROLL VIDEO
2/2015
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TIME LAPSE :15 PRE-ROLL VIDEO
2/2015
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TURN THE LIGHTS ON INTERACTIVE BANNER 2/2015
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TIME LAPSE RICH MEDIA BANNER
ILLUMINATE DETROIT FLASH BANNER
ODIS FLASH/STATIC BANNER
2/2015
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16INSTAGRAM STILLS
ODIS SOCIAL CARD
2/2015
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:60 SPOT
Q4 2013
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#progressmakers
Over 20 million kids in America lack access to healthy food. So, a company
called Revolution Foods came up with a solution: affordable, nutritious, kid-inspired
meals, available in schools and stores.
To make an impact, they needed capital, financial advice and guidance. With Citis
support, they went from a small kitchen to employing more than 1,000 people,
serving a million meals a week nationwide. Now Citi is helping the company expand,
as they continue their mission to make nourishing food accessible to all.
For over 200 years, Citis job has been to believe in p eople and to help
make their ideas a reality.
LITTLE GIRL SINGLE PAGE 03/2015
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CONVEYOR :15 Q1 2015
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LITTLE GIRL FLASH BANNER Q1 2015
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A WATERSHEDFOR WATERSHEDS.
citi.com/progress
Half of the Everglades has already disappeared. Now the remaining half
of this fragile ecosystem is at risk from pollutants and stormwater runoff.
It was a problem decades in the making. But the millions of Florida residents,
visitors and native animals relying on this watershed didnt have decades to wait
for a solution. So the South Florida Water Management District designed innovative
stormwater treatment wetlands and Citi found a smart, speedy way to finance their
construction. Now clean water from those wetlands is replenishing the Everglades
and an incomparable global landmark is on the mend.
For over 200 years, Citis job has been to believe in people and help make their
ideas a reality.
2015 Citibank,N.A. Member FDIC.Equal OpportunityLender.Citi andCiti withArc Designare registeredservice marks ofCitigroup Inc.The Worlds Citiis aservice markof CitigroupInc.
EVERGLADES ORIGINAL SINGLE PAGE 7/25/2015
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A WATERSHEDFOR WATERSHEDS.
2015
Citibank,N.A.MemberFDIC.EqualOpportunityLender.CitiandCitiwithArcDesignareregistered
servicemarksofCitigroupInc.TheWorldsCitiisaservicemarkofCitigroupInc.
citi.com/progress
Half of the Everglades has already
disappeared. Now the remaining half
of this fragile ecosystem is at risk from
pollutants and stormwater runoff.
It was a problem decades in the
making. But the millions of Florida
residents, visitors and native animals
relying on this watershed didnt havedecades to wait for a solution. So the
South Florida Water Management District
designed innovative stormwater treatment
wetlands and Citi found a smart, speedy way
to finance their construction. Now clean
water from those wetlands is replenishing
the Everglades and an incomparable
global landmark is on the mend.
For over 200 years, Citis job has
been to believe in people and help
make their ideas a reality.
EVERGLADES ORIGINAL SPREAD 8/082015
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2015 Citibank,N.A. Member FDIC.Equal OpportunityLender.Citi andCiti withArc Designare registeredservice marks ofCitigroupInc. The Worlds Citiis aservice markof CitigroupInc.
THERE IS NO AMERICAN HISTORYWITHOUT BLACK HISTORY.
DR. KHALIL GIBRAN MUHAMMADDIRECTOR, SCHOMBURG CENTER FOR RESEARCH IN BLACK CULTURE,
THE NEW YORK PUBLIC LIBRARY
The New York Public Librarys world-renowned Schomburg Center houses and
promotes the history and culture of people of African descent. But it urgently
needed renovations to keep its rich legacy alive. Citi provided the Center with
the necessary financial support and guidance to bring its redevelopment plans
to life. These changes will protect irreplaceable archives, increase visitor numbers
and help to preserve the story of black culture for future generations.
For over 200 years, Citis job has been to believe in people and help
make their ideas a reality.
citi.com/progress
KHALIL ORIGINAL REVISED SINGLE PAGE 06/2015
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ITS NOT A SHARED HISTORYIF ITS NOT SHARED.
2015 Citibank,N.A. Member FDIC.Equal OpportunityLender.Citi andCiti withArc Designare registeredservice marks ofCitigroupInc. The Worlds Citiis aservice markof CitigroupInc.
Harlems world-renowned Schomburg Center houses and promotes
the history and culture of people of African descent. But it urgently needed
renovations to keep its rich legacy alive. Citi provided the Center with the
necessary financial support and guidance to bring its redevelopment plans to
life. These changes will protect irreplaceable archives, increase visitor numbers
and help to preserve the story of black culture for future generations.
For over 200 years, Citis job has been to believe in people and help
make their ideas a reality.
citi.com/progress
SHARED ALT SINGLE PAGE 7/20/2015
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:60 SPOT
09/2014
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SOULA SINGLE PAGE FATHER DAUGHTER SINGLE PAGE
citi.com/progress
Twenty years after the end of apartheid, the path to wealth through
property ownership is still closed to many South Africans. International
Housing Solutions, a global private equity firm, is determined to change
that. Their idea: a fund to build safe, affordable housing for rising middle
class families. Citis early support and expertise has helped the fund grow
to finance 27,000 housing units across South Africa. Its success is being
used as a model throughout the continent.
For over 200 years, Citis job has been to believe in people and help
make their ideas a reality.
THE KEYS TOA NEW HOME
OPEN ANEW ERA.
SOULA PROXENOSMANAGING PARTNER
INTERNATIONAL HOUSING SOLUTIONS
2014 Citibank,N.A. Citiand CitiwithArc Designare registeredservice marks ofCitigroupInc.The Worlds Citiis aservice markof CitigroupInc.
citi.com/progress
Twenty years after the end of apartheid, the path to wealth through
property ownership is still closed to many South Africans. International
Housing Solutions, a global private equity firm, is determined to change
that. Their idea: a fund to build safe, affordable housing for rising middle
class families. Citis early support and expertise has helped the fund grow
to finance 27,000 housing units across South Africa. Its success is being
used as a model throughout the continent.
For over 200 years, Citis job has been to believe in people and help
make their ideas a reality.
EVERY CLOSINGIS ALSOAN OPENING.
2014 Citibank,N.A. Citiand Citiwith Arc Designare registeredservice marks ofCitigroupInc. The Worlds Citiis aservice markofCitigroupInc.
1/19/2015 1/19/2015
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THE KEYSTO A NEW HOME
OPEN A NEW ERA.SOULA PROXENOS
MANAGING PARTNERINTERNATIONAL HOUSING SOLUTIONS
International
Housing Solutions,
with Citis help,
is providing safe,
affordable housing
units for rising
middle-class
South African
families.
2
015Citibank,
N.A.
CitiandCitiwithArcDesignareregister
edservicemarksofCitigroupInc.
TheWorldsCitiisaservicemarkofCitigro
upInc.
SOULA SOCIAL CARD Q1 2015
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:60 SPOT 1/01/2015
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:60 SPOT
Q1 2015
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BANKER YOUTUBE VIDEO
Q1 2015
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BANKER YOUTUBE VIDEO
Q1 2015
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ELECTRICITYIS POWERINGPROGRESS.
2014 Citibank,N.A. Citiand Citiwith Arc Designare registeredservice marks ofCitigroupInc. The Worlds Citiis aservice markofCitigroup Inc.
citi.com/progress
The majority of Ghanas hospitals are located in its two largest cities, yet more than
half of its 25 million population live in rural areas, most without access to electricity.
The Government of Ghana devised a plan to build new hospitals and bring
electricity to over 500 remote towns. Citis long-standing Pan-African presence
allowed us to work with government leaders to provide long-term financing for
these projects. The result is better health care, more jobs and an increased
standard of living for the Ghanaian people.
For over 200 years, Citis job has been to believe in people and to help make
their ideas a reality.
SCHOOLBOY SINGLE PAGE 2/23/2015
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42
PROGRESS.NOW MEASURED
BY THE GALLON.
2014 Citibank,N.A. Citiand Citiwith Arc Designare registeredservice marks ofCitigroupInc. The Worlds Citiis aservice markofCitigroup Inc.
citi.com/progress
Lima has one of the driest climates in South America. To adequately
serve the areas nine million inhabitants, Perus water utility, Sedapal,
came up with a plan: a construction project to channel a more reliable
flow of water from the nearby Andes.
Citi worked with them to create a financing system that made it easier
to pay contractors and monitor and track expenses. Now construction of
the channel is underway, with two treatment plants to follow.
For over 200 years, Citis job has been to believe in people and help
make their ideas a reality.
DRINKING WATER SINGLE PAGE 2/23/2015
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2015 CitibankN.A.Member FDIC.EqualOpportunityLender.Citi andCiti withArc Designare registeredservice marks ofCitigroupInc.The Worlds Citiis aservice markofCitigroupInc.
citi.com/progress
Panama Citys growth has been fast, but success has
made commutes slow. To alleviate congestion, the Government
of Panama made building a mass transit system a priority. Citi,
with a history in the country dating back to funding the Panama
Canal, worked with government leaders to arrange financing for
the Panama Metro project. The end result: Better access to
jobs and healthcare services, as well as reduced greenhouse
gas emissions.
For over 200 years, Citis job has been to believe in people
and help make their ideas a reality.
REDUCING TRAFFIC.MOVING LIVES FORWARD.
PANAMA SINGLE PAGE
11/22/2015
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45
citi.com/progress
Panama Citys growth has been
fast, but success has made commutes
slow. To alleviate congestion, the
Government of Panama made building
a mass transit system a priority. Citi,
with a history in the country dating
back to funding the Panama Canal,
worked with government leaders toarrange financing for the Panama Metro
project. The end result: Better access
to jobs and healthcare services,
as well as reduced greenhouse
gas emissions.
For over 200 years, Citis job has
been to believe in people and help
make their ideas a reality.
2015CitibankN.A.MemberFDIC.EqualOpportunityLender.CitiandCitiwithArcDesignareregis
teredservicemarksofCitigroupInc.TheWorldsCitiisaservicemarkofCitigroupInc.REDUCING
TRAFFIC.MOVING LIVESFORWARD.
PANAMA SPREAD
12/28/2015
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46
REDUCING TRAFFIC.MOVINGLIVES FORWARD.
2015 Citibank,N.A. Member FDIC.Equal OpportunityLender.Citiand Citiwith Arc Designare registeredservice marks ofCitigroupInc.The Worlds Citiis aservice markof CitigroupInc.
With Citis help, the Panama Metro Project is making
the city more accessible to its people.
7IN TABLET PORTRAIT
11/16/2015
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2
015Citibank,N.A.MemberFDIC.EqualOpportunityLender.CitiandCitiwithArcDesignareregisteredservicemarksofCitigroupInc.TheWorldsCitiisaservicemarkofCitigroupInc.
REDUCING
TRAFFIC.MOVINGLIVESFORWARD.
With Citis help,
the Panama Metro
Project is making the
city more accessible
to its people.
10IN TABLET PORTRAIT
10IN TABLET PORTRAIT
2015 Citibank,N.A.Member FDIC.EqualOpportunityLender.Citi andCiti withArc Designare registeredservice marks ofCitigroupInc. The Worlds Citiis a service markof CitigroupInc.
With Citis help, the Panama Metro Project is making
the city more accessible to its people.
REDUCING TRAFFIC.MOVING
LIVES FORWARD.
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2:00 SPOT Q4 2015
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:15 SPOT Q4 2015
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:60 SPOT Q4 2015
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:90 SPOT Q4 2015
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55BRAZIL SPREAD
Q4 2015
#progressmakers
QUE TIPODE BANCO INVESTIRIAEM UM SONHO?
A demanda por energia eltrica cresce
4% ao ano. Mas em 2030 pode no
haver espao para construo de novas
hidreltricas.
Pensando nisso, a Renova Energia surgiu
com o sonho de um Brasil movido
a energia renovvel. E o Citi deu todo
o suporte para a produo de uma
energia limpa que j atende mais
de 6,5 milhes pessoas em todo o pas.
Hoje, o Citi est pronto para continuar
apoiando a Renova Energia na busca de
um futuro melhor para todos.
Veja como o Citi est ajudando
no progresso do pas:
citi.com.br/progresso
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56BRAZIL SPREAD
Q4 2015
#progressmakers
A demanda por energia eltrica cresce
4% ao ano. Mas em 2030 pode no
haver espao para construo de novas
hidreltricas.
Pensando nisso, a Renova Energia surgiu
com o sonho de um Brasil movido
a energia renovvel. E o Citi deu todo
o suporte para a produo de uma
energia limpa que j atende mais
de 6,5 milhes pessoas em todo o pas.
Hoje, o Citi est pronto para continuar
apoiando a Renova Energia na busca de
um futuro melhor para todos.
Veja como o Citi est ajudando
no progresso do pas:
citi.com.br/progresso
QUE TIPODE BANCO INVESTEEM UMA FAZENDADE VENTO?
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57BRAZIL SPREAD
Q4 2015
#progressmakers
A demanda por energia eltrica cresce
4% ao ano. Mas em 2030 pode no
haver espao para construo de novas
hidreltricas.
Pensando nisso, a Renova Energia surgiu
com o sonho de um Brasil movido
a energia renovvel. E o Citi deu todo
o suporte para a produo de uma
energia limpa que j atende mais
de 6,5 milhes pessoas em todo o pas.
Hoje, o Citi est pronto para continuar
apoiando a Renova Energia na busca de
um futuro melhor para todos.
Veja como o Citi est ajudando
no progresso do pas:
citi.com.br/progresso
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58BRAZIL SPREAD
Q4 2015
#progressmakers
QUEM AJUDARIAO INTERIOR ASONHAR QUE NEMCIDADE GRANDE?
No Brasil, 83% das empresas
no encontram mo de obra
qualificada. Principalmente
no interior.
O Grupo Zema queria mudar isso
atravs da gerao de empregos
e da qualificao profissional.
E, com o apoio do Citi, levou
o progresso para mais de 500
cidades.
Alm de milhares de empregos
e centenas de profissionais
formados, essa parceria deu ao
povo do interior acesso indito
a bens de consumo e a chance
de conquistar um futuro me lhor.
Veja como o Citi est ajudando
no progresso do pas:
citi.com.br/progresso
1 _ 1 _ _ _ _ _ . 1 1 1 1 :1
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59BRAZIL SPREAD
Q4 2015
#progressmakers
O Brasil perdeu 55% de seus pe quenos
produtores rurais na ltima dcada
por causa dos altos custos de produo.
Mas a Piracanjuba, uma das maiores
empresas de lcteos do pas, quis garantir
a continuidade desse negcio familiar.
E encontrou no Citi o apoio e a experincia
para isso.
O resultado um futuro melhor para
milhares de trabalhadores e suas
comunidades, atravs de investimentos
na profissionalizao de toda a cadeia
de produo familiar local.
Veja como o Citi est ajudando
no progresso do pas:
citi.com.br/progresso
DESDE QUANDOUM NEGCIO DEFAMLIA VIROU ONEGCIO DE UMBANCO?
Marcos e Csar Helou
Scios-diretores da Piracanjuba
1 _ 1 _ _ _ _ 1 . 1 1 1 1 1:
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2:00 SPOT Q4 2015
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63GARDEN BRIDGE 259X170
The Garden Bridge is more
than just a way to get people
from one side of the Thames to
the other. Once finished, it will
help to connect communities,
make a positive impact on
Londons environmental footprint
and keep London at the leading
edge of bold city development.
Citi is proud to provide funding
and financial expertise to a
project that will breathe new
life into this historic city.
For over 200 years, Citis job
has been to believe in people and
help make their ideas a reality.
citi.com/progress
BUILDINGA BRIDGEWITH A VIEWOF LONDONS
FUTURE.
ImageArup
2015CitibankN.A.,LondonBranch.CitiandCitiwithArcDes
ignareregisteredservicemarksofCitigroupInc.
Citiinthe
UKisauthorisedandregulatedbytheFinancialConductAuthority.
Q4 2015
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64GARDEN BRIDGE 267X200
The Garden Bridge is more than just a way to get people
from one side of the Thames to the other. Once finished,
it will help to connect communities, make a positive impact
on Londons environmental footprint and keep London at the
leading edge of bold city development. Citi is proud to provide
funding and financial expertise to a project that will breathe
new life into this historic city.
For over 200 years, Citis job has been to believe in people
and help make their ideas a reality.
BUILDINGA BRIDGE WITHA VIEW OFLONDONSFUTURE.
2015 Citibank N.A., London Branch. Citi and Citi with Arc Design are registered service marks of Citigroup Inc.
Citi in the UK is authorised and regulated by the Financial Conduct Authority.Image Arup
Q4 2015
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citi.com/progress
Cities are the ultimate example of progress. Home to
over 50% of the worlds population, their continued growth
depends on a cycle of inspiration and innovation, driven by
ever-evolving infrastructure and education needs and
enabled by experienced, knowledgeable partners like us.
For over 200 years, Citis job has been to believe in
people and help make their ideas a reality.
2015 Citibank N.A., London Branch. Citi and Citi with Arc Design are registered service marks of Citigroup Inc.
Citi in the UK is authorised and regulated by the Financial Conduct Authority.
SOMESEE CITIES,
WE SEE WORKSIN PROGRESS.
GARDEN BRIDGE SINGLE PAGE
Q4 2015
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66
citi.com/progress
Cities are the ultimate example of progress. Home to
over 50% of the worlds population, their continued growth
depends on a cycle of inspiration and innovation, driven by
ever-evolving infrastructure and education needs and
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121722
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IMAGEA
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38131823
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CITIFORCITIES
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Ticket
Gateway
CANARY WHARF - JLE TICKET GATEWAY CREATIVE
5 ADS (PADDLES), 1 GATEWAY
11/02 - 11/29/2015
7/25/2019 Angie Henderson Moncada - Creative Samples - Progress Maker Stories
74/138
74
GATES
GATES
NOTES: 5 stories will repeat throughout the 24 gates.
CITIFORPANAMACITY
CITIFORDETROIT
CITIFORLONODN
CITIFORBANGKOK
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CITIFORCITIES
CITIFORCITIES
CITIFORCITIES
CITIFORDETROIT
CITIFORCITIES
CANARY WHARF - JLE TICKET GATEWAY MAP
24 GATES X 2 ROWS
11/02 - 11/29/2015
7/25/2019 Angie Henderson Moncada - Creative Samples - Progress Maker Stories
75/138
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CANARY WHARF - STATIC 6 SHEET CREATIVE
9 ADS, 20 PLACEMENTS
11/02 - 11/29/2015
7/25/2019 Angie Henderson Moncada - Creative Samples - Progress Maker Stories
76/138
7/25/2019 Angie Henderson Moncada - Creative Samples - Progress Maker Stories
77/138
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ILLUMINATINGDETROITLearnmoreatciti.com/progress
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citi.com/progress
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citi.com/progress
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citi.com/progress
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DETROIT BRINGING
LIGHT TOWHEREITS NEEDEDMOST.
ILLUMINATINGDETROIT
Learnmoreatciti.com/progress
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CITIFORNAIROBI GATHERING
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