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edward.mcdonnell@ucd.ie

data analytics:evidence–based decision making

CeADAR Centre for Applied Data Analytics

the promise of data analytics:hidden insights, greater objectivity and greater accuracy

▪Better decision-making, planning and forecasting driven by data not the HIPPO’s “gut instinct” (highest paid person in the organisation)

▪Better more personalised and sophisticated customer engagement

▪ Improved productivity and better scheduling for more efficient organisations

▪Better fraud detection

Fidelity Internal InformationSource: IDC

▪Better product and service offerings

▪ Increased customer satisfaction/loyalty

▪ Increased customer revenue

▪Reduced customer support costs

▪ Improve internal staffing and comms by

understanding better staff motivations, causes

of attrition and the benefits of training

The rise and rise ofdata analytics & machine learning

Google searches for the terms: data analytics, data scientist,big data and machine learning

1996

Databasemarketing

1994

CeADAR: centre for applied data analytics

CeADAR is amarket-led centre

focussed on thedevelopment and

deploymentof big data analytics

technology and innovation for the

competitive advantage

of its member companies

CeADAR: bridging the gap

TRL 1 TRL 2 TRL 3 TRL 4 TRL 5 TRL 6 TRL 7 TRL 8 TRL 9

University CeADAR Enterprise

Basicprinciplesobserved

System proventhrough fullcommercialapplication

Technologyvalidated

in lab

Systemprototypedemo’ed

in operationalenvironment

• Basic research& technology creation

• Market push• Technology driven

Product developmentand commercialisation

• Application development& proof of concept

• Business-value driven• Market pull/need-driven

www.ceadar.ie/outputs/our-demos/

▪ customer analytics

▪ real time analytics

fraudulent behaviour detection

identifying emerging topics

detecting new user behaviour

▪ contact centre analytics

▪ social media analytics

Social fingerprinting

Domain expertise

▪ text analytics

▪ Location-based analytics

▪ sentiment analysis

▪video & image analytics

▪predictive analytics

▪machine learning

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customer exploration tool

A data analytics tool to allow users, without significant data analytics expertise, to explore any customer segments that they have themselves manually defined in an ad-hoc manner, e.g. for a mobile phone operator, this could be how many women between the ages of 16-20 use their services?

contact centre analytics

Text stream

Issues and

alerts

Automatic speech-to-text transcription Topic modelling

▪ Automatic topic and issue extraction over large volume audio dialogue

▪ Alerting to new and trending topics and tracking of known topics

▪ Applications

– contact centre data

– online video transcription data

– large-volume speech audio domains

real-time analytics of big fast data

▪ High-throughput scalable clustering for data streams

▪ Live data capabilities to advanced analytics tasks

▪ Solution processes > 3M entities/minute (50K/sec)

▪ Implemented on Apache Storm with commodity hardware

Applications: ▪ SPAM detection in networks▪ fraudulent behaviour detection▪ identifying emerging topics in

content streams▪ detecting new user behaviour

and patterns

synthetic dataset generator

BlockChain & Smart Contracts Next Gen sentiment analysis

• (tool 1) an advanced analytics engine that filters and ranks content related to specified entities ensuring that only relevant content is delivered to the end-user. Has a customizable user interface that provides meaningful interpretations of the aggregated data

• (tool 2) provides a fine-grained and nuanced understanding of the sentiment expressed in text articles

29/11/2017

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CrowdTrack: location-based analytics analytics in the energy industries

•Brownfield engineering services•Predictive analytics of system component integrity (predictive maintenance/risk pricing)•Reduced inspection, intervention and maintenance costs•Analytics of actual vs. expected output power

www.ceadar.ie/outputs/our-demos/

▪ customer analytics

▪ real time analytics

fraudulent behaviour detection

identifying emerging topics

detecting new user behaviour

▪ contact centre analytics

▪ social media analytics

Social fingerprinting

Domain expertise

▪ text analytics

▪ Location-based analytics

▪ sentiment analysis

▪video & image analytics

▪predictive analytics

▪machine learning