•Analyze this!
What this is?
● Expose you to use your OWN data better
● Cut your costs and improve metrics
– Tools (open source and free)
– Technqiues (easy to learn and deploy)
– Use Cases ( depends on YOU)
● Target Audience
– Startups and NGOs with medium level data
– Spreadsheet Addicts
– People working there
What this is not?
● Advanced Analytics class
● Shameless self promotion
● Data Science career advice
Tools Demo
● R – GUI – Rattle R Commander
● Python – Ipython
● Spark – PySpark -- SparkR
Techniques Demo
● Means can be deceptive
– Medians and Modes
– Standard Deviations
– Plotting - Anscombe
Techniques Demo
● Decision Trees
– Segment
● Cluster Analysis
– Data Reduction
Use Cases
● Churn- who is leaving us
● Propensity -who is going to convert
● Web Analytics -Oye !
● Social Network – What does SNA do
● LTV ( LIfe Time Value)
● RFM ( Recency Frequency Monetization)
Some free advice
● Dont throw the baby out with the data
– Collect Data Systematically Please
● Data driven decisionmaking will beat your gut
● Statistics will beat your gut
● A picture is worth a thousand excel sheets
● Social media helps in LONG TERM
Thanks
● This is a monthly knowledge sharing free volunteer initiative
● Guruji will accept free beer !
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