RESEARCH
ANALYSIS FRONT COVER
{Buzz words and flash : catch reader’s attention
Masthead : make people aware of which magazine they look at, use brand loyalty and attract primary audience
Main image and a simple foreground to highlight LaRoux’s face
Callout : sentence of the interview in order to make people want to read more
Dateline and barcode Plugs : what other things you
can read into it and may interest you
Coverline : Tell the main article in the magazine,
Puff: here to show readers that this issue is important
Attract consumers with famous people
{Flash : other names that may appeal to a wider audience
Header: over important article in the magazine
Masthead : present the brand, loyal consumers
Main image : using famous and beautiful pop star to attract consumers (flowers : connotation of extreme feminity)Cover line : make people aware of who is on cover and that the main article is an interview of her, targeting her fans
{Production and barecode
Masthead , with a red and bloody theme font ( to be merged into the main image)
Main image, bloody and scary, suit to the genre of the magazine
Props used in order to add more fear and horror into the cover
Chocking sentence who makes us want to know what is it about
coverline
{Flash ; catch people’s attention
Coverline, attract young consumers who are modern and their addiction for the social network
Masthead, the name is the one of a cult band : use their name to sell
Coverline, let us know who is on cover , call him “rock god”, exageration : young mode of adress and insisting on his international star status
Plugs : Other articles inside, just names of famous people : using them to attract a wider audience
Main image, shows Chris Martin with cool, fashion and young clothes , consumers can identify to him or admire his style
{
Masthead, presents the brand, but on the foreground (they prefer insist on the content of the magazine than its reputation)
Header, really big so important, useOf “hot” : young mode of adress to be closed of their consumers and also raise the curiosity
Pluggs : Other articles in the magazine, always famous people to attract more fans
Main article, about a legendary band, can attract a lot of people, the sentence “ won’t be killed “ referred to their career that is still alive despite all these years adds more interest to the articleMain image in harmony with the sentence, despite all their obstacles they are still there
ANALYSIS CONTENTS PAGE
{
Rolling Stones
Column with all other articles
Separate content for the article about the cover, in order to be easy to find it
Let people know about the website
Main articles, images to illustrate them
Plot : consumers can participate and gives the impression that the magazine care about their point of view : they are a part of a community
{
Billboard
Column about the charts, information inside contents
The brand
Main image for main article
Other smaller articles
Other events online
{
Q brand
Image to illustrate article
Image to illustrate article
Features presented in column, clear presentation
Huge image for an important article, graphically interesting
Pull out, « must » (exageration) gives an nimpression of importance for your culture and your knowledge of « cool » and young music
{
Metal Hammer Young
and rebel attitude, as their consumers
Gothic theme fonts, connation of metal music
Images to illustrate article, all dark and metal appearance
Colors : black, white and red, all stereotypical of the metal genre ( e.g red lets you think about blood)
{
NMECatch people’s attention, big words to be clear
Use callout and a lot of images, people do not have to read a lot, it is just the essential
Subscription offer (target primary audience) if the new reader is not suscribe yet, let him know how and how much will it cost to do it
ANALYSIS DOUBLE SPREAD
{
Hanging Indent to begin the article to catch the attention
A quote of the artist
Huge and funny image, to let us know what her concerts look like
Graphic features, Images of her private life to know her better
All her career
{
Metal Hammer
Title : blood : connotation of metal genre, use it to attract their audience
Flash : with fire, shows the energy and the quality of the band
Main image, show the band, their appearance ( suitable to the metal genre) and their attitude ( rebel and young)
{
NME
Big image : young people do not really want to read a lot and like straight articles with just the most important
Enormous title, with a cool theme font, to be sure to catch the attention
Not a lot of words, to be straight, clear and easy reading
{
Q
Huge, sexy ( she is half naked) and fashion picture (black and white picture : connotes more professional picture). Can attract boys and girls
Drops cap : still aesthetic, to make it cooler ( not just words) plus also makes it easier to read
Header : her famous name to appeal all her fans
{
Rolling Stones
Really sexy picture (she is wearing underwear and has a straight and intense glaze) . It catches the attention, and plays with her sexiness to attract consumers. The place is a kitchen, a usual place, to make her seem a girl who is closed to her fans ( with her daily life) but stays incredibly sexy
Callout, for make people want to read more
Drops cap : makes it easier to read for the consumer and keeps a clean and simple presentation