• IS YOUR CHILD A PICKY EATER?
•DO YOU FIND IT HARD TO FEED YOUR CHILDREN WITH HEALTHY FOOD?
•DO YOU WANT A SOLUTION FOR THAT ????
Members And Their Contribution
• MADHUMITHA ARJUNAN (1102): IDEA AND OBJECTIVES OF THE BUSINESS• APARNA VENUGOPLAN (1082): SWOT
ANALYSIS, ,COMPETITORS• MEAGAN MARTIS (1104): PRODUCT, SOCIAL
RESPONSIBILITY• MADHAV MAHAJAN (1101): PROMOTION, PRICE,
PACKAGE• ABHI RAM VARMA (1096): FORM OF BUSINESS
ORGANISATION, ORGANISATION STRUCTURE• YESHASV BHARGAVA: INVESTMENT STRUCTURE,
OPERATING COST
GUMMY NUMMIES
Form Of Business
Gummie Nummies has formed a Partnership with Candico India, a
leading candy manufacturer in the country.
Organisational Structure
• Founded & led by Dr. Madhumitha, CEO• Research team led by Meagan• Madhav, the Marketing Manager• Yeshasv, the Financial Manager• Aparna, the General Manager• Abhi Ram, representative of Candico India’s
partnership.
• Gummie Nummies shares 45% of its capital and profits with Candico India.
• Apart from the profits earned through sales, Gummie Nummies helps Candico India to enter the health-related food market without disturbing any of their current candy line-up, and for a much lesser cost.
• With Candico as a partner, Gummie Nummies has access to several resources and amenities like
i. State-of-the-art manufacture facility & machinery.ii. Financial support for continuous raw material
supply and production.iii. Free-of-cost mentorship for improving overall
marketingiv. Stamp of a leading candy manufacture, ensuring
supreme quality to the consumer.
Our Partner
ProductGummie Nummies is a health supplement for your young ones. Licensed by ICMR & IAP Organic Vegetarian Provides 9 essential vitamins (A, B Complex, C, D, E, H) + iron+
calcium NO..
1. artificial colouring2. artificial flavouring
5 different flavours Child proof caps Containers available in 2 sizes. 1. Small with 20 supplements 2. Large with 60 supplements
Investment Structure
• 45% of our capital need is met through our product partnered candy firm, and the other 55% s invested by the one who gave the idea Dr. Madhumitha.• Candico India contributed 90 lakh INR with an
additional access to one of their manufacturer facility and machinery.• Additionally, Dr. Madhumitha has invested another
1.1 crore INR.• So, the initial investment of Gummy Nummies is 2
crore INR.
Operating Cost
Production Cost
Research & Development
Packaging Cost
Selling Cost0
102030405060708090
100
Operating CostRs .210
ProfitRs.60
PriceRs. 270
OUR SELLING COST
Human Billboards
Ad Spots
TelevisionSocial Media
Rs. 68400*2= 136800
Rs. 40000
Rs. 24,75,000 + 12,37,500
Rs. 1800*2= 3600
Our Scale Of Production
Particulars Major cities Minor cities
Cities 16 3
Retailers 20 10
Bottles sold per retailer 30 30
Revenue Expected 2835000
PromotionNobody counts the no.
Of advertisements, people just remember
the impression you make!
Ways of Promotion
Social Media Partner with a company Human bill boards Sponsor a cause I LOVE YOU technique T.V Advertisement Ad spot on shopping cart handles
India Undernourished
Main Target PlacesCHANDIGARH
Our DestinationsDELHI(HEADQUARTER):NCR(TRI-CITIES)CHANDIGARHRAJASTHAN: JAIPUR & UDAIPURMADHYA PRADESH: BHOPAL & INDOREUTTAR PRADESH: LUCKNOW & AGRABIHAR: PATNA & GAYAGUJARAT: AHMEDABAD & SURATCHHATISGARH: RAIPURORRISA: BHUBANESHWAR & CUTTAKJHARKHAND: JAMSHEDPUR MEGHALAYA: SHILLONG
Packaging
•Don’t JUDGE the book by it’s cover but a
good cover definitely attracts the Reader!!
Toffee In The Trophy
15 cm
1 cm
Diameter= 6cm
Levels Of Packaging
•Primary-Trophy•Transportation-Cartons with the capacity of 30 trophies of 250 gm. each
W O T
•Provide children with calcium and vitamins•Extensive research and laboratory analysis•No artificial coloring or flavoring.
•Time and money for research and development.
•Promoted with recommendation of more doctors.•Has the ability to sell online.•Potential to enter international market.
•Competition in national and international market.
S
Competitors
First online store for organic multivitamins in India.
Social Welfare•We Have Specially Created The Gummie
Nummies Bottles To Be Top Grade 1 Quality PET. As Per American Chemistry Council, These Are Reusable At Homes.
•We Provide The Disabled People Employment Opportunities.
•Every 6 Months Bring Members Of Old Age Home And Our Children To Interact With Each Other.
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