AMUL(ANAND MILK UNION LIMITED)
Type: cooperativeIndustry:DairyFounded:1946Headquaters:Anand,GujaratManaged by:GCMMFFounder –chairman:Dr.Varghese
kurien CEO :R.S.Sodhi
Amul dairy factory has setup an any time milk vending machine in anand ,Gujarat.
Market share Amul owns 85%share in butter market &
75%in cheese share market
Achievements Amul win best marketing campaign award at
world dairy innovation award 2014 Best of all Raji Gandhi National Quality Award
1999 Qimpro gold standard award 2003 Ramakrishna bajaj national quality award
2003
VISIONThe test of india is to be a part of everyone’s life.
MISSIONThe expansion of distribution network,creative marketing ,consumer education and product innovation
Medias of Advertisement Tv, internet, hoardings, Magazines , news paper
Competitors :Cadbury,Nestle,
Amul’s marketing strategy has always been consumer centric .thus it is kept in mind that packaging of all amul products appeal to the emotional side of consumers
• Indian airline
• Main hub:Mumbai
• Founded :1 april 1992
• Commenced operation :5 may 1993
• Founder&chairman: Naresh Goyal
• CEO:Cramer Ball
• Headquarters:Mumbai
• Share value:252
• Competitors:King fisher,indian airlines,GoAir,Indigo etc
*Destinations: 69
*Parent company :tailwinds limited
• Subsidiaries: * jet lite(established as ‘sahara airlines -1991&operations on 1993)
rebanded as air sahara -2000
took over-12 april 2007
renamed as jet lite -16 april2007
* jet konnect(low cost brand,8may2009)
MISSION:
*To achieve pre-eminent position by offering a high quality of service and reliable ,comfortable.
*To upgrade the concept of domestic airline travel- be a world class domestic airline
MEDIAS OF ADVERTISEMENT:
Magazines(Jetwings) , posters ,internet
On ground services
*Coach services
*Bus services
*Fast track immigration
*Secure flight passenger data
Special assistance
*Infant &child care
*Medical case
*Extra seat
*Travelling with pets
In flight experience
*Skycafe
* stylish crockery
*Cuisines
*Class of service
*Magazines
*Convenience &safety
Type:Public companyIndustry:Consumer goods(health
&beauty)Founded :1987(marico foods ltd)Headquarters:Banrda,MumbaiChairman:Harsh C.MariwalaMD:Saugata GuptaCompetitors:HUL,Dabour india,Godrej own manufacturing facilities located
at Goa,kanjikode,jalgaon,baddi,pondicherry& Daman
1989:changed to marico industries Ltd
2001:launched Revive Anti-Bacteria starch
2005:changed name to marico Ltd
2008: Marico jalgon was awarded CII national water mgt award
2009: Greentech environment excellence award 2009 in silver category on FMC
Company Vision:“To be the market leader”Mission:Market expansion and widening
of retail reachGrowth across all it’s brands &
territories driven by continuously improving value propositions to consumers
Medias of advertisement : Tv, Radio,News paper,Campaigns
Top Related