America’s Obesity Epidemic• During the past 20 years there has been a
dramatic increase in obesity in the USA
• Average weight from 1960 to 2002
– Men rose from 166 to 191 lbs
– Woman rose from 140 to 164 lbs
• Average BMI (body mass index) has increased from 25 to 28
No Data <10% 10%–14%
Obesity Trends Among U.S. Adults1985
Obesity Trends Among U.S. Adults1986
No Data <10% 10%–14%
Obesity Trends Among U.S. Adults1987
No Data <10% 10%–14%
Obesity Trends Among U.S. Adults1988
No Data <10% 10%–14%
Obesity Trends Among U.S. Adults1989
No Data <10% 10%–14%
Obesity Trends Among U.S. Adults1990
No Data <10% 10%–14%
Obesity Trends Among U.S. Adults1991
No Data <10% 10%–14% 15%–19%
Obesity Trends Among U.S. Adults1992
No Data <10% 10%–14% 15%–19%
Obesity Trends Among U.S. Adults1993
No Data <10% 10%–14% 15%–19%
Obesity Trends Among U.S. Adults1994
No Data <10% 10%–14% 15%–19%
Obesity Trends Among U.S. Adults1995
No Data <10% 10%–14% 15%–19%
Obesity Trends Among U.S. Adults1996
No Data <10% 10%–14% 15%–19%
Obesity Trends Among U.S. Adults1997
No Data <10% 10%–14% 15%–19% ≥20
Obesity Trends Among U.S. Adults1998
No Data <10% 10%–14% 15%–19% ≥20
Obesity Trends Among U.S. Adults1999
No Data <10% 10%–14% 15%–19% ≥20
Obesity Trends Among U.S. Adults2000
No Data <10% 10%–14% 15%–19% ≥20
Obesity Trends Among U.S. Adults2001
No Data <10% 10%–14% 15%–19% 20%–24% ≥25%
America’s Obesity Epidemic
• Over 60% of Americans (60 million) are overweight
– 30% are obese
• 16% or 9 million kids are overweight
• Obesity is responsible for more than 300,000 deaths a year
America’s Obesity Epidemic
• The increases in overweight and obesity cut across all ages, racial and ethnic groups, and both genders
• The prevalence of overweight and obesity increases until about age 60
• By 2009, almost 70% of the population will be overweight or obese
High Cost of Being Overweight• The economic cost of obesity in the United
States was about $117 billion in 2000
• Medical costs up to 36% higher than those of a normal weight
• Annual medical spending is 14% higher
– 37% higher with obesity
• Weight loss can reduce lifetime medical costs from $2,200 - $5,300 per person
High Cost of Being Overweight
• Overweight and obesity impact the workplace
– 39 million workdays lost
– 62 million physician office visits
– 239 restricted activity days
– 89 million bed related days
High Cost of Being Overweight• Overweight and obesity are tied to major
diseases and other health problems– Heart disease
– Certain types of cancer
– Type 2 diabetes
– Stroke
– Arthritis
– Breathing problems
– Depression
Causes of Overweight & Obesity• Genetics, environment and consumption
• A changing environment has broadened food options and eating habits
• Portion size has also increased
• Compare portion sizes today to sizes 20 years ago
140 calories 3-inch diameter
Calorie Difference: 210 calories
350 calories 6-inch diameter
Bagel 20 Years Ago Today
Calorie Difference: 257 calories
590 calories
Cheeseburger
20 Years Ago Today
333 calories
Calorie Difference: 525 calories
1,025 calories 2 cups of pasta with sauce and 3 large meatballs
20 Years Ago Today
500 calories1 cup spaghetti with sauce and 3 small meatballs
Spaghetti and Meatballs
610 Calories6.9 ounces
Calorie Difference: 400 Calories
French Fries 20 Years Ago Today
210 Calories
2.4 ounces
Calorie Difference: 165 Calories
250 Calories 20 ounces
85 Calories 6.5 ounces
Soda20 Years Ago Today
Calorie Difference: 500 calories
820 calories 320 calories
Turkey Sandwich
20 Years Ago Today
Coffee 20 Years Ago
Coffee(with whole milk and sugar)
Today
Mocha Coffee(with steamed whole milk and
mocha syrup)
45 calories 8 ounces
350 calories16 ounces
Calorie Difference: 305 calories
Pepperoni Pizza
20 Years Ago Today
500 calories 850 calories
Calorie Difference: 350 calories
Chicken Caesar Salad
20 Years Ago Today
390 calories 1 ½ cups
790 calories
3 ½ cups
Calorie Difference: 400 calories
Causes of Overweight & Obesity• Americans live sedentary lives
– 40% of adults do not participate in any leisure time physical activity
– Less than 1/3 of adults engage in the recommended amounts of physical activity
– 43% of adolescents watch more than 2 hours of television each day
Causes of Overweight & Obesity
• Overweight and obesity result from an imbalance
of calorie consumption and physical activity
• Body weight is the result of a combination of
genetic, metabolic, behavioral, environmental,
cultural, and socioeconomic influences
• Behavioral and environmental factors are large
contributors and provide the greatest opportunity
for actions and intervention
How Do Genes Affect Obesity?
• Science shows that genetics does play a role in obesity
• However in most cases, genes and behavior are both needed for a person to be overweight
"Despite obesity having strong genetic
determinants, the genetic composition of the
population does not change rapidly.
Therefore, the large increase in obesity must
reflect major changes in non-genetic factors."
Pediatrics. 1998; Supplement: 571
Weight Loss Market• In 2002, Americans spent nearly $100 billion on
diet related products and services
– Expected to double by 2007
• Four out of five American women say they're dissatisfied with the way they look
• On any given day in the USA…
– Almost half of women are on a diet
– And one in four men
Body Balance Launch Paks• Launch 2-Pak
• Launch 4-Pak
• 2 Body Balance Program Paks
• Plus, Over $50 Free Added Value– 2 Promo Paks
– Tape Measure– Tablet Box– Shaker– Powder Container
– 100 Mini Flyers
– 25 Retail Brochures
– 5 Lighten Up Buttons
– Launch DVD
– 1 Raffle Ticket
– $300.00 US $312.00 CN
Body Balance 2-Pak
• 4 Body Balance Program Paks
• Plus, Over $150 Free Added Value – 4 Crave Control
– 4 Promo Paks– Tape Measure– Tablet Box– Shaker– Powder Container
– 100 Mini Flyers
– 25 Retail Brochures
– 5 Lighten Up Buttons
– Launch DVD / 4 Raffle Tickets
– $600.00 US $624.00 CN
Body Balance 4-Pak
Lighten Up Sweepstakes• Sweepstakes Goal
– Maintain heightened awareness of Body Balance during first 100 days after launch
– Enhance product trial, success and re-purchase
– Retailing introduction tool
– Rapidly gain testimonials
• Customer Wins…You Win!
– Grand Prize is double edge sword
Prizes• Grand Prize - $2,5000 New Wardrobe
(Customer & Consultant Win)
– National Winner
– Regional Winner (region with most entries)
• Three Category Winners - $1,000 Shopping Spree
– Biggest % weight loss
– Biggest loss in inches
– Biggest loss as a couple
• 250 Other Prizes
– Warm up suits, golf putters, tote bags, wallets and promo paks
How To Participate• Use brochure and contest to promote Body
Balance Program
• Give Sweepstakes brochure to everyone starting the Body Balance Program
• Lose weight on the Body Balance Program
• Submit official entry form in retail brochure, before and after pictures and results no later than July 15, 2006
• Winners drawn on August 2006 kick-off call
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