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ALPSP Annual Conference 2012Key takeaways
Bernie Folan
Association of
Learned & Professional
Society Publishers
bit.ly/alpspconf
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Forty years on in scholarly publishing...
1. Know your customers – well 2. Avoid cases that invoke the law3. One-way communication between
stakeholders is doomed4. Always consider alternative scenarios5. Be open to new approaches6. Diversify revenue streams
bit.ly/
fortyy
ears
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Information Industry: $462 billion, 2011Source: Outsell
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Global, technological & social news impacting future of publishing
● Mobile, Social, and the Rise of GAFA● Big Data and Extreme Analytics● Focused Scale● M&A, and Convergence, Aggregation● Fun, Gamification, Philanthropy● Human Assistance – Service and Culture● Sales 2.0● Open vs. Closed
Measuring the Unmeasurable Los Angeles | London | New DelhiSingapore | Washington DC
Mobile, Social, and the Rise of GAFA
~25%of waking hours
are spent onmobile devices
Source: Outsell, Inc.
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Fun & Gamification
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● In-depth understanding of user workflows (critical to adding value)
● Building a mobile strategy
● Simplifying users’ lives
● Getting closer to end-users
● Re-aligning the sales and marketing organization
● Avoid disrupting their own markets
Moving from product-centric to service-focused. Publisher strategies should include:
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● Ireland: “dire” ● China: “selective”● Australia: mandates for Ebook purchasing based on
FTE not previous pricing.● India: no slow down. Huge investment in education.
New consortia appearing. ● Middle East: increased spending on research.● Newer (less penetrated) consortia proceeding
cautiously and in increments (Mexico, Japan)● Renewals still strong / Consortia purchasing model
still healthy
Global Picture – Consortial and library
bit.ly/glob
al-library
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● “step away from your content. you’re in the business of insight NOT journals.”
● Set KPIs at start & track elements that affect them.● BBC learned can't be everywhere so partner with
start-ups who understand ● Fold It science puzzles to
solve problems.
Outsider view (BBC digital content)
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● Finch will be important in (finally) getting policy ball rolling ● Academic Spring contributed to momentum building on OA. ● "Academics will still give 1st born to get published in
Nature."● Variable levels of knowledge with authors about OA● Frustration with slow pace of publishing, peer review, etc -
just want to publish and move on to next ● Insts don't know enough about output. OA debate: “been
bloody, but enjoyable, at times.”
Key change areas over next 15 years: summarising panel debate
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