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Page 1: Alfred Fuhr Tu MüNchen

"AvD. We'll always find a way"

The Institute for Traffic Sociology at AvD and its work

TU München

June 21, 2009

Alfred Fuhr

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"AvD. We'll always find a way"

We are constantly confronted with bad news about traffic

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"AvD. We'll always find a way"

We are constantly confronted with bad news about traffic

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"AvD. We'll always find a way"

We are constantly confronted with traffic jam solutions

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"AvD. We'll always find a way"

A new traffic jam phenomenon in Germany, and a form of mobility which has nothing to do with moving from A to B

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"AvD. We'll always find a way"

Early traffic science: measuring drivers' behaviour

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"AvD. We'll always find a way"

Homo sapiens and the love affair with his car

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"AvD. We'll always find a way"

Media comments about traffic, about trends & paradoxes

Traffic sociologists at work

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"AvD. We'll always find a way"

Risk assessment for media

Using literature, studies, statistics & evaluations

analyses of driving & in-car behaviour, accidents etc.

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"AvD. We'll always find a way"

Information agency for clients and partners

Institute for Traffic sociology

Some of our publications:

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"AvD. We'll always find a way"

Institute for Traffic sociology

collecting & evaluating data for studies on traffic, technology and target group behaviour

user-oriented sociological researchstudies, statistics & evaluationsreconstructions of motives: Automobile Habitusunderstanding customers' strategies

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"AvD. We'll always find a way"

Traffic sociology and medicine

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"AvD. We'll always find a way"

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"AvD. We'll always find a way"

The role of AvD has changed over the years

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"AvD. We'll always find a way"

We organize vintage car races and other events

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"AvD. We'll always find a way"

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"AvD. We'll always find a way"

The chauffeur licence first issued by AvD was the forerunner of our modern drivers licences

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"AvD. We'll always find a way"

Accidents have always been a normal hazard for drivers

postcard printed for his survivors

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"AvD. We'll always find a way"

Nowhere has the car had a more profound impact than in the United States, where the modern system of automobility was pioneered

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"AvD. We'll always find a way"

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"AvD. We'll always find a way"

the struggle between tough guys and pretty boys

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"AvD. We'll always find a way"

Nowhere has the car had a more profound impact than in the United States, where the modern system of automobility was pioneered

Page 23: Alfred Fuhr Tu MüNchen

"AvD. We'll always find a way"

Nowhere has the car had a more profound impact than in the United States, where the modern system of automobility was pioneered

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"AvD. We'll always find a way"

the struggle between tough guys and pretty boys

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"AvD. We'll always find a way"

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"AvD. We'll always find a way"

Risk assessment

Ulrich Beck:

Risk assesment cannot be scruitinised in isolation by just one discipline; it cannot be developed and pinned down by just one set of rationality

Risk assesment is a symbiosis that has not yet been fully recognized!

Pierre Bourdieu:

Researcher takes on the perspectives of his research subject as well as that of the observer.

Some basic theories used in traffic sociology

Habitus

combines: the objective study of the world with reflexive knowledge of the subject(s) of the study

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"AvD. We'll always find a way"

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"AvD. We'll always find a way"

Mao Tse Tung

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"AvD. We'll always find a way"

An ambivalence between fascination and disgust has accompanied the motor car from is early days to our time

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"AvD. We'll always find a way"

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Automobility is a human evolutionary strategy. Its symbol has evolved from a fiction of "divine horseless carriages" to the car

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"AvD. We'll always find a way"

Automobility is a human evolutionary strategy. Its symbol has evolved from a fiction of "divine horseless carriages" to the modern "connected" car

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"AvD. We'll always find a way"

SENSO CAR (Rinspeed)

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Toyota pod passenger cabin recognises how you feel today

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Risky traffic communication between two men and a woman