Billing & Revenue Management Working Group
Krackow, 28 June 2013
How to compete with the OTT players and mone?ze new services
Alex Leslie Publisher
BillingViews
Billing & Revenue Management Working Group
Krackow, 28 June 2013
• Scary Sta?s?cs
Revenues down $13.9 billion in
2011
Losses of up to $54
billion by 2016 -‐ Ovum
Revenues down 40% by 2015 -‐ STL
SMS Hit By Messaging
SMS
Billing & Revenue Management Working Group
Krackow, 28 June 2013
O
Billing & Revenue Management Working Group
Krackow, 28 June 2013
OTT con
Billing & Revenue Management Working Group
Krackow, 28 June 2013
• Scary Sta?s?cs (2)
We are entering the ZeZabyte era! -‐ Cisco
1 ZB = 1 000 000 000 000 000 000 000 bytes
1 terabyte = 10 12 1 Petabyte = 10 15 1 Exabyte = 10 18 1 Zetabyte = 10 21
Billing & Revenue Management Working Group
Krackow, 28 June 2013
• Scary Sta?s?cs (2) – Global IP traffic to reach 1 zetabyte by 2015 – Traffic will grow at 23 percent p.a. thru 2017 – Busy hour Internet traffic increased 41 percent in 2012
– Busy hour traffic in 2017 will be 865 Tbps – the equivalent of 720 million people streaming an HD video simultaneously
– Video traffic will be 69 percent by 2017 Cisco Visual Networking Index
Billing & Revenue Management Working Group
Krackow, 28 June 2013
Which is a bit OTT
Billing & Revenue Management Working Group
Krackow, 28 June 2013
Mind you….
Billing & Revenue Management Working Group
Krackow, 28 June 2013
• The Scariest Sta?s?c
– Is that operators get virtually none of the value and therefore the revenue (and the OTT players are beginning to charge)
At the moment…
Billing & Revenue Management Working Group
Krackow, 28 June 2013
• The Solu?on? – Ignore – Block – Compete – Partner
?
Billing & Revenue Management Working Group
Krackow, 28 June 2013
• The Solu?on? – Ignore – Block – Compete – Partner
Billing & Revenue Management Working Group
Krackow, 28 June 2013
• Compete? – RCS/Joyn
Billing & Revenue Management Working Group
Krackow, 28 June 2013
• The Solu?on? – Ignore – Block – Compete ?? – Partner?
Billing & Revenue Management Working Group
Krackow, 28 June 2013
• Rumours of SMS’s death greatly exaggerated
– Cri?cal communica?ons channel for operators – Crucial part of Direct Operator Billing (mobile payments will be worth $617 billion by 2017 – Gartner)
– Big Brands are moving to precision marke?ng • Texts are personal, reliable, global
The Death of SMS
Billing & Revenue Management Working Group
Krackow, 28 June 2013
• And (oddly) voice in a world of data?
– Quality will become a differen?ator – Skype challenged operators to open a dialogue with them – at TM Forum Management World
The Death of SMS
Billing & Revenue Management Working Group
Krackow, 28 June 2013
• Apps, search, social?
– Help merchants avoid the Apple Tax – Help customers go social – Help customers buy stuff
DOB Survey
Billing & Revenue Management Working Group
Krackow, 28 June 2013
• Video -‐ nasty?
– Partner for proper QoS • Customers will not blame operators
– Use data to serve adverts
Billing & Revenue Management Working Group
Krackow, 28 June 2013
• Tools or Weapons?
– Data (Big, but Beau?ful) – Billing rela?onship (Trust is key) – Reach
Billing & Revenue Management Working Group
Krackow, 28 June 2013
• CONCLUSION
– OTT players as partners – Change thinking to ‘Internet’ – Real ?me mentality
Billing & Revenue Management Working Group
Krackow, 28 June 2013
Thank You
Alex Leslie [email protected] www.billingviews.com
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