Download - Agribusiness 360: Ornamental Fish Trade

Livelihood Opportunities:

Ornamental Fish Trade

A Gopalakrishnan Nair

Livelihood Opportunities: Ornamental Fish Trade

• Developed Countries

• Domestic markets in developing countries .

like China, India and Malaysia.

The Producers:

• Mainly South East Asian developing countries.


The Market:


Singapore

38%

Malaysia

14%

Japan

12%

Thailand

8%

Israel

8%

Sri Lanka

4%

Philippines

4%

Indonesia

4% Others

8%


Conclusions: 1998-2007


Major Exporters – Asia 2007:

Slow, but Steady growth Accelerating towards the end

Many exporting countries are depending on imports for trading

Growing competition from Malaysia, Israel and Thailand

Gulf, Korea and China as new developing markets

Netherlands, Germany, Sweden and France – Inter European Trade

Need to gear-up to meet Increasing Competition



Importance:

• Generation of Sustainable Direct Employment

Opportunities.

• Generation of Sustainable Self Employment

Opportunities.

• Income generation in rural families.

• Foreign Exchange Earning Capacity.



Developmental Needs: • Infrastructure

• Training and skill Development

• Good quality brood strains

• Commercial production

• Marketing

• Proper Technology



India’s Strengths:

• Land Availability at relatively Low Cost

• Highly Trainable Labour

• Competitive Labour Cost

• Tropical Temperatures Conducive for production

• State Interest

• Extremely favorable local market



The Aqua Technology Park:

• Brings in Commercial Production Technology

• Launches the Infrastructure

• Creates production systems

• Provides Hands-On Training of personnel

• Offers Diagnostic Services

• Quality Control and Branding

• Marketing Assistancez



Kerala Aqua Ventures International Limited(KAVIL) Company with Public Private Partnership:

• Government equity of 49% in the form land and

creation of basic infrastructures.

• Private Equity for the Share holders who operate

the exporting units and large scale farms.

• Basic production units namely homestead farms

in individual households in 3-4 cents of land.


Aqua Technology Park:

Panchyat

Homestead Unit

Satellite Farms

Satellite Farms

Satellite Farms

Services

Fish Seeds Finished Goods

CPU CPU CPU CPU

Exportable In-house and Homestead Production v

Marketing

Company

QC

Branding

Training

Diagnostics

Supplies

Brood

Stocks

R & D


Benefits:

• Company ensures market for the product.

• Sustainable income for the homestead units as a

livelihood option.

• Women can operate homestead units.

• Ensures large scale production.

• Widely spread backbone in SMEs.


Thank you A Gopalakrishnan Nair, MD, KAVIL

Livelihood Opportunities:

Ornamental Fish Trade