Aging2.0 | Berlin
11 July 2013
Herzliche Willkommen!
Tonight’s Agenda
• 18:00 Networking & Welcome
• 18:30 Innovation and Global Aging Stephen Johnston, Co-Founder, Aging2.0
• 19:00 Round the Room – 10 second intros
• 19:20 Break
• 19:45 Additional Presentations
• 20:30 Wrap up and networking
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Additional presentations:Are we missing anyone?
• Company Pitches (5 mins) – GoDerma – Vescape (Jérôme Feys)
• Thought Leader Presentation (5 mins) – Margaret Heckel: Author: “Midlife-Boomers” – Jesus del Valle Rosales, Bayer – Telcenter Europe
• Announcements (1 min) – Mozilla www.webfwd.org – Berlin Summer University – Aging in Place Workshop
Thanks to our host: Google!
Sabine Frank, Carmen Hofer, Sara Sarbandy, Laura Sco6
Thanks to our sponsor: Bayer Grants4Apps
Jesus del Valle Rosales, Jürgen Hohmann
Thanks to our partner: Health2.0 Berlin
Ulrike Anders
Tweet to win!
#aging2
@AgingToo
Thanks to our content sponsor:
Katrin Gaertner
Aging2.0 Overview
• Demographics
• Market Impact
• Healthy Aging in the US
• About Aging2.0
• Selected Aging2.0 Innovators
Massive demographic transition
• 5hours per day more life expectancy!
• World's population over 60 to rise by 50% by 2050
• Nearly half of the population in the developing world is under 25, compared to just 30% in developed world
• Workforce is shrinking in developed countries (including China and Iran) by 2050
Source: BCG, Global Aging, Dec 2011
By 2050, most countries will be as old as Japan is today
Source: BCG, Global Aging, Dec 2011
IMPACT
• Workforce training
• Flexible hours & conditions
• New career & salary paths
Workforce profiles are changing
Aging2.0 Overview
• Demographics
• Market Impact
• Healthy Aging in the US
• About Aging2.0
• Selected Aging2.0 Innovators
A powerful economic impact
• Out of control healthcare costs….fewer workers…
BUT
• Over 65s outspend the under 45s. 65-74 are second highest spending group (Morgan Stanley)
• By 2020, group aged 55 and over will own 2/3 of financial assets in US (McKinsey)
Source: BCG, Global Aging, Dec 2011
Growth in consumer spending 2008 – 2030, $bn
55+ will account for over 50% of consumer spending over next 20 years. 80% in Germany!
“Demographic funds” created to allocate capital towards these trends
Aging2.0 Overview
• Demographics
• Market Impact
• Healthy Aging in the US
• About Aging2.0
• Selected Aging2.0 Innovators
Nine areas of opportunity representing $100bn
Source:
Recent AARP on healthy, active aging in USA
$20bn in additional cumulative revenue from 50+ healthy-aging market, 2013-18
Identified market failures
• Poor design and aesthetics - limits usability and demand • Low awareness among mature consumers of many solutions • Focus on most frail - which creates an unnecessary stigma • High cost of direct-to-consumer solutions • A fragmented approach – lacking comprehensive solutions • Inability to share data via the Internet - limits the utility • Prioritization of younger demographics by tech players • Designs that fail to incorporate the role of caregivers
More at: h6p://health50.org/report/
Aging2.0 Overview
• Demographics
• Market Impact
• Healthy Aging in the US
• About Aging2.0
• Selected Aging2.0 Innovators
Katy Fike PhD ! Stephen Johnston MBA!
Introductions
50+ Innovation Paradox
…yet disproportionately little innovation
Where are the start-ups? Where are the disruptive models? Where are the major brands? Where are the investments? Where are the big exits?
50+ year olds represent:
of the US population
44%
of disposable income
70%
of total consumable goods sales
70%
of heavy internet users
33%
Unparalleled demographic shifts…
Confidential. Do not share. 24
We connect, educate and support innovators focused on the 50+ market with content, events and investments.
Our values are innovation, collaboration and respect.
Mission & Mindset
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Funding & Resources
Consumer Insights
Design & Marketing
Distribution & Adoption
Key barriers to innovation have been identified
Confidential. Do not share. 26
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Entrepreneurs
Corporations Investors Technologists
LTC Providers
Academia Non-profits
Seniors
Gerontologists
Government
Designers
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USER
Aging Services "
50+
Non-Profit
Entrepreneurs
Developers
Designers
Corporations
Investors
Engineers
Academia
Who’s Here Tonight?
Gov’t
Media
Medical & LTC
A new approach
21 EVENTS
100+ SPEAKERS
N E T W O R K
G L O B A L T O U R
2000+ NEWSLETTER SUBSCRIBERS
9 CITIES
3 COUNTRIES
100+ BLOG POSTS
50k WEBSITE HITS
75+ VIDEOS
16 NEWSLETTERS
10 COUNTRIES
In just over a year, Aging2.0 has become the leading platform for innovation in the aging market and a network that has grown to more than
2000 members in 10 countries around the world.
C O N T E N T
800+ TWITTER
FOLLOWERS
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Confidential. Do not share. 31
We have spent the past 18 months meeting the most promising startups in the aging space
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Connected Independence Empowered Care Empowered Care
Ageless Style Lifelong Wellness
Four primary opportunity areas have emerged
Confidential. Do not share. 33
Global Tour / Network Connecting stakeholders – across silos and globally.
Challenges / Hackathons Focus entrepreneurs on most critical issues (pull vs push)
Accelerator Structured support through mentorship, pilots and capital introductions.
Initiatives for 2013
Aging2.0 GENerator Accelerator - expert mentors and partners. Coming soon!
Long Term Care Investors
Distributors Non-profits Designers & Researchers
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Recent and Upcoming Events
May 23 Aging2.0 | San Francisco @ IDEO
June 5 Aging2.0 | New York @ Brookdale
July 11 Aging2.0 | Berlin @ Google
July 16 Aging2.0 | London @ NESTA
Aug 10 Aging2.0 | Palo Alto @ Successful Aging
Sept 5 Aging2.0 | Palo Alto @ Stanford
Sept 17 Aging2.0 | Boston @ Redstar Ventures
Who’s here?
• Name
• Organization (or target organization)
• 3 key words (MAX)
10 seconds – GO!
20 MINUTE BREAK
PLEASE TWEET
AT #AGING2
@AGINGTOO
This is you!
Presentations
• Company Pitches (5 mins) – GoDerma – Vescape
• Thought Leader Presentation (5 mins) – Margaret Heckel: Author: “Midlife-Boomers” – Jesus del Valle Rosales, Bayer – Telcenter Europe
• Announcements (1 min) – Mozilla www.webfwd.org (Joseph Somogyi) – World Usability Day - Designing for Health – Berlin Summer University – Aging in Place Workshop
After drinks – NOW!!
• Staendige Vetretung @ Schiffbauerdamm
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