Afton, Iowa
Iowa Architectural Foundation Final Presentation
Community Design Program December 3, 2012
WWW.IOWAARCHFOUNDATION.ORG
Iowa Architectural Foundation Community Design Program ©2011 Iowa Architectural Foundation
Afton Community Design Program ©2012 Iowa Architectural Foundation
Existing Conditions
Iowa Architectural Foundation Community Design Program ©2012 Iowa Architectural Foundation
Existing Conditions
Iowa Architectural Foundation Community Design Program ©2012 Iowa Architectural Foundation
Existing Architecture
Iowa Architectural Foundation Community Design Program ©2012 Iowa Architectural Foundation
SWOT Analysis - Strengths
• Entrance Signage
• Local Business – Coop, Bunn, Bank – Insurance, Casey’s, Restaurants, Beauty Salons
• Quality Schools
• Recreation – 3 Mile and 12 Mile Lake – Walking Trail – Golf Course – Hunting and Fishing – Afton Lake and Local Parks
• Town Square
Afton Community Design Program ©2012 Iowa Architectural Foundation
SWOT Analysis - Strengths
• Summer Activities – Pre 4th – Movie and Lawn Chair Nights – Farmer’s Market – Meal Programs
• New Community Center
• Community Motivation – Hometown Hope
• Union County Fair
• Small Town Community (but still close to Creston and Osceola)
• Historic Buildings
Afton Community Design Program ©2012 Iowa Architectural Foundation
SWOT Analysis - Weaknesses
• Lack of Wayfinding – Highway 34 – Highway 169 – Inside City Limits
• Lack of Funding
• Patchwork Town Square Layout
• Lack of Pedestrian Crossway (Highway 169) – Dangerous Thru Traffic
Underwood Community Design Program
Afton Community Design Program ©2012 Iowa Architectural Foundation
SWOT Analysis - Weaknesses
• Lack of Grocery Store
• Building Maintenance Issues
• Bedroom Community
Afton Community Design Program ©2012 Iowa Architectural Foundation
SWOT Analysis - Opportunities • Extending Existing Walking Trail
• Historic Storefront Improvements
• More Family Friendly Square – Updated Layout – Splashpad
• Pedestrian Access Along Highway 169
• Create Draw for Recreational Visitors
• Creating Wayfinding Signage
Afton Community Design Program ©2012 Iowa Architectural Foundation
SWOT Analysis - Threats
• Lack of Funding
• DOT Regulations
• Volunteerism Rate / Common Cause
• Lack of Economic Opportunities
Afton Community Design Program ©2012 Iowa Architectural Foundation
Corridor Solutions/Suggestions
Afton Community Design Program ©2012 Iowa Architectural Foundation
1. Highway 169 Corridor Improvements – Creating Walking Path Trail Extension Throughout Community
• Extend Through Town Square • Loop Connecting to Afton Lake and Golf Course • Loop Connecting to School and Recreation Park
– Creating Wayfinding Signage from Highways and Throughout Town
• North Entrance Sign Improvements • Directional Wayfinding Signs Along 169
– South Alley Improvements
Corridor Solutions/Suggestions
Afton Community Design Program ©2012 Iowa Architectural Foundation
2. Town Square – Creating sense of place or Identity for Town Square and
Surrounding Area • Corner Plaza at Highway Crossing • Creating Vendor Market Walkway for Square Events • Updating Electrical Capacity in Town Square
– Consolidate Square Amenities into Quadrants • Playground Equipment • Basketball Court • Splashpad
Corridor Solutions/Suggestions
3. Streetscape – Resolving Pedestrian Crossway on Highway 169 – Improving Sidewalks and Adding Pavers – Streetscape Accessories – Town Square Banners and Planters – Additional Period Lighting for Cohesion with Town Square
Afton Community Design Program ©2012 Iowa Architectural Foundation
Corridor Solutions/Suggestions
4. Storefront Façades – Improvements to draw on Historic Roots – Historic Preservation Treatments – Refocusing on Traditional Storefront Elements – Façade Restoration Suggestions – Historic Paint Palettes
Afton Community Design Program ©2012 Iowa Architectural Foundation
Corridor Solutions/Suggestions
5. Economic Development – Target Businesses for Infill Sites – Entice Visitors with Identity on Welcome Sign – Identify & Target Businesses for Empty Storefronts – Fill Every Display Window – Retail Brochure
• At Bait Shop • 3 Mile Lake • City Hall • Casey’s
Afton Community Design Program ©2012 Iowa Architectural Foundation
Afton Master Plan
Afton Community Design Program ©2012 Iowa Architectural Foundation
Afton Master Plan – Phase 1
Afton Community Design Program ©2012 Iowa Architectural Foundation
Afton Master Plan – Phase 2
Afton Community Design Program ©2012 Iowa Architectural Foundation
Afton Entrance Corridor
Afton Community Design Program ©2012 Iowa Architectural Foundation
Street Lighting Inspiration
Existing Afton Square Lighting
East Village – Des Moines, IA
Afton Community Design Program ©2012 Iowa Architectural Foundation
Welcome Sign Improvements
Afton Community Design Program ©2012 Iowa Architectural Foundation
Welcome Sign Improvements
Afton Community Design Program ©2012 Iowa Architectural Foundation
- Propose adding to existing sign - Add visual elements for Identity - Future additive treatment to promote Tourism and Econ. Dev.
South Welcome Sign Improvements
Afton Community Design Program ©2012 Iowa Architectural Foundation
South Welcome Sign Improvements
Afton Community Design Program ©2012 Iowa Architectural Foundation
South Welcome Plant Recommendations
Afton Community Design Program ©2012 Iowa Architectural Foundation
Afton Community Design Program ©2012 Iowa Architectural Foundation
Billboard Sign Examples
Billboard Welcome Sign Improvements
Afton Community Design Program ©2012 Iowa Architectural Foundation
Billboard Welcome Sign Improvements
Afton Community Design Program ©2012 Iowa Architectural Foundation
Signage Identity Elements
Afton Community Design Program ©2012 Iowa Architectural Foundation
- The Lakes - Rolling Hills - Historic Buildings
Wayfinding Sign Improvements
Afton Community Design Program ©2012 Iowa Architectural Foundation
Wayfinding Sign Improvement Examples
Afton Community Design Program ©2012 Iowa Architectural Foundation
Alley Improvements
Afton Community Design Program ©2012 Iowa Architectural Foundation
Alley Improvements
Afton Community Design Program ©2012 Iowa Architectural Foundation
• Paint rear Walls to Compliment front Facades
• Add Business Signs
• Add Plant/Flower beds
• Add Screen Wall if needed
• Improve/Restore rear Doors and Windows
• Screen Dumpsters and AC Units
• Improve Parking Areas – designate stalls
Alley Improvements
Afton Community Design Program ©2012 Iowa Architectural Foundation
Alley Improvements
Afton Community Design Program ©2012 Iowa Architectural Foundation
- Back Alley View greets Visitors form the south
Alley Improvements
Afton Community Design Program ©2012 Iowa Architectural Foundation
ADDITIONAL BRICK SCREEN WALL ALONG HIGHWAY
PERPENDICULAR PARKING –CONSISTENT IN ALLEY
REPLACE WINDOWS
REAR ENTRANCES
PAINT REAR FACADES WITH HISTORIC COLORS
BRICK SCREEN WALLS
Streetscapes and Infill
Afton Community Design Program ©2012 Iowa Architectural Foundation
Afton Potential Infill Locations
Afton Community Design Program ©2012 Iowa Architectural Foundation
Town Square Improvements
Afton Community Design Program ©2012 Iowa Architectural Foundation
Afton Proposed Town Square – Option A
Afton Community Design Program ©2012 Iowa Architectural Foundation
Afton Proposed Town Square – Option B
Afton Community Design Program ©2012 Iowa Architectural Foundation
Existing Splash Pad Concept
Afton Community Design Program ©2012 Iowa Architectural Foundation
Town Square - Splash Pad Inspiration
Iowa Architectural Foundation Community Design Program Afton Community Design Program
©2012 Iowa Architectural Foundation
Town Square – Splash Pad Inspiration
Afton Community Design Program ©2012 Iowa Architectural Foundation
Town Square Vendor Space
Afton Community Design Program ©2012 Iowa Architectural Foundation
Town Square Vendor Space
Afton Community Design Program ©2012 Iowa Architectural Foundation
Town Square Structure Improvements
Afton Community Design Program ©2012 Iowa Architectural Foundation
- Paint to visually connect
- Design Trail Heads structures to tie in
Town Square Structure Improvements
Afton Community Design Program ©2012 Iowa Architectural Foundation
Park Shelter Looking Southeast
Town Square Structure Improvements
Afton Community Design Program ©2012 Iowa Architectural Foundation
SW Corner Entry Plaza
Proposed Trail Head Structure
Afton Community Design Program ©2012 Iowa Architectural Foundation
Storefront Evaluation
Afton Community Design Program ©2012 Iowa Architectural Foundation
Cost of an Empty Storefront on Main Street
Afton Community Design Program ©2012 Iowa Architectural Foundation
$250,000 lost sales $16,250 lost employee payroll $15,000 lost rents $24,750 lost business profit $1,500 lost property taxes $5,100 lost bank deposits $15,000 lost bus. loan demand $12,500 lost sales tax to city $18,900 lost household income going elsewhere $5,500 lost utilities $3,500 lost advertising
Averages for a Typical Storefront
Traditional Façade Elements
Cornice
Second Story
Signage Awning Display
Prism Glass
Afton Community Design Program ©2012 Iowa Architectural Foundation
Storefronts – Retail Façades
Afton Community Design Program ©2012 Iowa Architectural Foundation
Storefront Improvements
Color visualizer at www.sherwin-williams.com
Façade Painting Historic Paint Palette Colors
Afton Community Design Program ©2012 Iowa Architectural Foundation
Storefront Improvements
Color visualizer at www.sherwin-williams.com
Façade Painting Historic Paint Palette Colors
Afton Community Design Program ©2012 Iowa Architectural Foundation
Existing Façade – South Square
Afton Community Design Program ©2012 Iowa Architectural Foundation
Façade Recommendations – South Square
Afton Community Design Program ©2012 Iowa Architectural Foundation
HISTORIC CORNICE & FAÇADE PAINT
INSTALL FULL HGT WINDOWS
USE/RENT ALL VACANT DISPLAY WINDOWS REMOVE SIDING &
REPLACE GLASS STOREFRONT
TUCK POINT & REPAIR ORIGINAL BRICK
INSTALL NEW CORNICE
REPLACE TRANSOM
GLASS
Afton Community Design Program ©2012 Iowa Architectural Foundation
Existing Façade – South Square
Façade Update– South Square
Afton Community Design Program ©2012 Iowa Architectural Foundation
Façade Update –
South Square
Afton Community Design Program ©2012 Iowa Architectural Foundation
Afton Community Design Program ©2012 Iowa Architectural Foundation
Façade Update – South Square
Hair Salon
Afton Community Design Program ©2012 Iowa Architectural Foundation
Façade Recommendations – South Square
Afton Community Design Program ©2012 Iowa Architectural Foundation
Infill Site
REMOVE SCREEN WALL REBUILD NEW CORNICE HISTORIC CORNICE &
FAÇADE PAINT
REMOVE STONE & REPLACE STOREFRONT
INSTALL FULL HGT WINDOWS
RE-ESTABLISH TRANSOM WINDOWS
IMPROVE SIGNAGE -APPLY STANDARDS
Façade Recommendations – West Square
Afton Community Design Program ©2012 Iowa Architectural Foundation
INSTALL NEW CORNICE
INSTALL TRANSOM GLASS UNDER SIGNAGE BAND
REPLACE SHINGLE AWNING WITH CANVAS
REMOVE SIDING & REPLACE GLASS
STOREFRONT
REPLACE COLONIAL STYLE DOOR WITH STOREFRONT DOOR
ADD SIGNAGE
REMOVE & RELOCATE ACCESSIBLE ENTRANCE
Façade Recommendations – West Square
Afton Community Design Program ©2012 Iowa Architectural Foundation
REMOVE SIDING & REPLACE GLASS STOREFRONT
REMOVE ALUMINUM
CANOPY
REMOVE ALUMINUM
CANOPY
REPLACE SHINGLE AWNING WITH CANVAS
Façade – West Square Afton Star Building
Afton Community Design Program ©2012 Iowa Architectural Foundation
Façade Update – West Square Afton Star Building
Afton Community Design Program ©2012 Iowa Architectural Foundation
Storefront Signage Examples
Pedestrian and Car-friendly Signage Example
Afton Community Design Program ©2012 Iowa Architectural Foundation
Street Accessory Items
Cigarette Disposal
Sidewalk Planters
Bench Trash Receptacle
Afton Community Design Program ©2012 Iowa Architectural Foundation
Street Accessory Items
Bike Racks
Afton Community Design Program ©2012 Iowa Architectural Foundation
Phase One Recommendations
©2012 Iowa Architectural Foundation
Afton Community Design Program
• Minimal Storefront Improvements – Create Façade Improvement Guidelines and Implementation
Timeline – use to qualify for low interest loan – Coordinate Paint Schemes Using Historic Palette – Fill Vacated Storefront Windows – rent display space
- Local School Art - Local Artisans - Antique Vendors
• Minimal Alley Improvements – Clean-up – Paint Rear of Buildings – Upgrade Paint Coating Colors
Phase One Recommendations
©2012 Iowa Architectural Foundation
Afton Community Design Program
• Town Square Improvements – Update Existing Shelter Structures with Color Scheme – Complete Splash Pad / Pumphouse – Landscape Corner Near Basketball Court – Add SE Corner Shade Garden -Create Paver Trail
- Move Existing Memorial Benches to Garden Area
• Update Gateway Billboard Graphics • Landscape South Entrance Sign • Form Committees for Beautification Projects
Phase Two Recommendations
• Begin Storefront Improvements/Renovations • Town Square Improvements
– Update Lighting and Electrical – Install SW Corner Plaza - Relocate War Memorial – Install Vendor Sidewalk Area
• Promote Economic Development Expansion – Start a Chamber of Commerce – Hire Dedicated Grant Writer for Major Project Funding – Work on Developing Town Identity
Afton Community Design Program ©2012 Iowa Architectural Foundation
Phase Three Recommendations
Afton Community Design Program ©2012 Iowa Architectural Foundation
• Update Corridor Street Lighting – Use Existing Square Lighting as Inspiration – Allow for Both Street and Pedestrian Lighting – Lighting Should Have Capability to Include Banners
• Use Perforated Banners to Reduce Wind Damage
• Begin Construction of City-wide Trail System – Construct Trailheads in Town Square and School Recreation
Area
• Plan Ahead for Building In-fills around Town Square
Afton Charrette Team
Afton Community Design Program ©2012 Iowa Architectural Foundation
• Joshua Arguello – Iowa State University Student • Zijie Cao – Iowa State University Graduate • Clark Colby – Angelo Architectural Associates • Aaron Fulton – Iowa State University Student • Kristen Greteman, Kaufman Construction • Edward Matt – Genesis Architectural Designs • Kristin McHugh-Johnston – Iowa Architectural Foundation • Chance Jones – Iowa State University Student • Tina Rhodes – Genesis Architectural Design • Abby Rodewald - Confluence • Edd Soenke – The Design Partnership • Molly Wood – Rennebohm & Associates, LLC • Xie Wu – Iowa State University Graduate
Thank You
Afton Community Design Program ©2012 Iowa Architectural Foundation
Afton, Iowa
Iowa Architectural Foundation Final Presentation
Community Design Program December 3, 2012
WWW.IOWAARCHFOUNDATION.ORG
Iowa Architectural Foundation Community Design Program ©2011 Iowa Architectural Foundation
Afton Community Design Program ©2012 Iowa Architectural Foundation
Afton, Iowa��Iowa Architectural Foundation�Final Presentation�Community Design Program�December 3, 2012�WWW.IOWAARCHFOUNDATION.ORG�Existing ConditionsExisting ConditionsExisting ArchitectureSWOT Analysis - StrengthsSWOT Analysis - StrengthsSWOT Analysis - WeaknessesSWOT Analysis - WeaknessesSWOT Analysis - OpportunitiesSWOT Analysis - ThreatsCorridor Solutions/SuggestionsCorridor Solutions/SuggestionsCorridor Solutions/SuggestionsCorridor Solutions/SuggestionsCorridor Solutions/SuggestionsAfton Master PlanAfton Master Plan – Phase 1Afton Master Plan – Phase 2Afton Entrance CorridorSlide Number 20Welcome Sign ImprovementsSlide Number 22Slide Number 23Slide Number 24Slide Number 25Billboard Sign ExamplesSlide Number 27Slide Number 28Slide Number 29Slide Number 30Slide Number 31Alley ImprovementsSlide Number 33Slide Number 34Slide Number 35Slide Number 36Streetscapes and InfillAfton Potential Infill LocationsSlide Number 39Afton Proposed Town Square – Option AAfton Proposed Town Square – Option BExisting Splash Pad ConceptTown Square - Splash Pad Inspiration Town Square – Splash Pad InspirationSlide Number 45Slide Number 46Slide Number 47Slide Number 48Slide Number 49Slide Number 50Storefront EvaluationCost of an Empty Storefront on Main StreetSlide Number 53Slide Number 54Slide Number 55Slide Number 56Existing Façade – South SquareFaçade Recommendations – South SquareExisting Façade – South SquareFaçade Update– South SquareFaçade Update – South SquareSlide Number 62Façade Update – South Square�Hair SalonFaçade Recommendations – South SquareFaçade Recommendations – West SquareFaçade Recommendations – West SquareFaçade – West Square�Afton Star BuildingFaçade Update – West Square�Afton Star BuildingSlide Number 69Slide Number 70Slide Number 71Slide Number 72Slide Number 73Slide Number 74Slide Number 75Slide Number 76Slide Number 77Afton, Iowa��Iowa Architectural Foundation�Final Presentation�Community Design Program�December 3, 2012�WWW.IOWAARCHFOUNDATION.ORG�
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