About me:
• I was born in Moldova (Russian speaker)
• I studied at Faculty of Mathematics and
Computer Science, University of Bucharest
• I am 31 years old
Statistics for year 2014• 3,753,060 clicks
• 18,154 generated leads
• 59,851 generated sales
• highest commission amount: 260 EUR, sale value:
8,650 EUR
How do I choose a new advertiser?
• Online store browsing experience, test order
• Campaign Terms of Service (TOS)
What makes me to stop the collaboration with an advertiser?
• Is not paying in time
• High commission rejection rate
• Is changing his TOS, commission value or
Cookie Life
• Not profit !!!
What ways of promoting I use?
• Google AdWords
• Facebook Ads
• Remarketing (Facebook, Google)
• Special Projects
• Email marketing
Why Google AdWords?
• Drive Laser Targeted Traffic
• High conversion rate
• Quick results
• Flexibility
• No Brand Bidding!!!
• Remarketing
When Facebook Ads?
• Promoting special offers & big discounts
• Promoting cheap products
• Website Custom Audiences + Lookalike
Audiences + Remarketing
Remarketing resultsStatistics for an advertiser who sell books, period
20-30 Jan. 2015:
Clicks Sales Conversion Rate
New Visits 7193 154 2.14%Remarketing
Campaign 2016 71 3.52%
Remarketing results.
What and how I did?
• Remarketing list for all visitors, period 1-30 November 2014 (Black Friday Website)
• List segmentation by interests: Clothes, Shoes, IT&C, Kids&Toys, Books, Cosmetics, Home&Deco, a.s.o.
• Remarketing campaign for all visitors interested in discounts on books
How you succeed and how long it takes to become profitable?
• If you want to win you have to be prepared to
lose
• You need between 50 and 200 EUR to test a
new campaign and you have to be prepared to
lose them
How you succeed and how long it takes to become profitable?
• You can draw the first conclusions only after
the recurrence period
• If after this period you are close to zero (you
didn’t win but also you didn’t lost too much)
then the campaign has potential, optimize it,
try different approaches, a.s.o.
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