Mark Zuckerberg, founder and CEO of Facebook
Current office : Palo Alto, California
All Application
Games
Business Education
Entertainment
Friends &Family
Just forFun
Lifestyle
Sports Utilities
Business Model
Network Effects Business Model
SocialChannel
Pragmatisit
Value Proposition
Connect & Share Information
1. Brand ads revenue model
Pay Per Click
Pay Per Impression
R e v e n u e M o d e l
2. Self service ads revenue model
Pay Per Click
Pay Per Impression
R e v e n u e M o d e l
3. Virtual goods revenue model
1 USD = 10 credits
R e v e n u e M o d e l
Market Opportunities
www.checkfacebook.com
http://www.internetmarketinginc.com/blog/category/internet-marketing/internet-marketing-plan/
Demographic generation
Demographic generation
http://www.internetmarketinginc.com/blog/category/internet-marketing/internet-marketing-plan/
Mobile Networking
Feature Comparison
Similar Features• Profile• Friends• Groups• Messages• Wall• Photos• ...
Key Success Factor : Compete MySpace
MySpace’s Mistake : Clutter
MySpace’s Mistake : Too much focus abroad
• Established more than 30 country sites• Additional 450 full-time employees
• In 2009, lay off two-thirds of its international staff
• Close at least 4 of its international offices, including Brazil
Facebook’s Growth
M a r k e t i n g S t r a t e g y
Word of Mouth !!!!
Social Graph!!!!
About Promoting Brand !!!!
About Promoting Brand !!!!
Suggest Recommendation
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7 Rules
ProgramInstallation
TimeLimitation
Think!!
FriendAllowance
GroupCommunity
PrivateZone Privacy
Setting