Advertising MediaAdvertising Media
PPT 2.02.01PPT 2.02.01
PPT 2.02.01PPT 2.02.01 22
Types of MediaTypes of Media
NewspapersNewspapers
MagazinesMagazines
Internet web pagesInternet web pages
PPT 2.02.01PPT 2.02.01 33
Types of MediaTypes of Media
BillboardsBillboards
Telephone DirectoriesTelephone Directories
PPT 2.02.01PPT 2.02.01 44
Types of MediaTypes of Media
RadioRadio
TelevisionTelevision
PPT 2.02.01PPT 2.02.01 55
Types of MediaTypes of Media
Direct MailDirect Mail
Hand billsHand bills
Display windowsDisplay windows
PPT 2.02.01PPT 2.02.01 66
NewspapersNewspapers
AdvantagesAdvantages Can keep and refer Can keep and refer
to laterto later
DisadvantagesDisadvantages Print only and no Print only and no
soundsound Newspaper Newspaper
subscribers is lesssubscribers is less
PPT 2.02.01PPT 2.02.01 77
MagazinesMagazines
AdvantagesAdvantages Can keep and refer Can keep and refer
to laterto later Covers wider Covers wider
subscriber subscriber population than population than newspapersnewspapers
DisadvantagesDisadvantages Print only and no Print only and no
soundsound
PPT 2.02.01PPT 2.02.01 88
Internet Web PagesInternet Web Pages
AdvantagesAdvantages Reaches a broad Reaches a broad
audienceaudience
DisadvantagesDisadvantages Many people do Many people do
not have not have computerscomputers
PPT 2.02.01PPT 2.02.01 99
BillboardsBillboards
AdvantagesAdvantages Work 24 hours a Work 24 hours a
day and 7 days a day and 7 days a weekweek
DisadvantagesDisadvantages Customers have to Customers have to
go where the go where the billboards arebillboards are
PPT 2.02.01PPT 2.02.01 1010
Telephone DirectoriesTelephone Directories
AdvantagesAdvantages Help reach new Help reach new
people in areapeople in area
DisadvantagesDisadvantages Not very helpful to Not very helpful to
long-time residentslong-time residents
PPT 2.02.01PPT 2.02.01 1111
RadioRadio
AdvantagesAdvantages Sound and can be Sound and can be
heard at home or heard at home or in vehiclesin vehicles
DisadvantagesDisadvantages Cannot refer back Cannot refer back
to information such to information such as telephone as telephone number or locationnumber or location
PPT 2.02.01PPT 2.02.01 1212
TelevisionTelevision
AdvantagesAdvantages Large audienceLarge audience Can be seen in Can be seen in
motion and heardmotion and heard
DisadvantagesDisadvantages ExpensiveExpensive Must record to Must record to
refer back to refer back to information such information such as telephone as telephone number or locationnumber or location
PPT 2.02.01PPT 2.02.01 1313
Direct MailDirect Mail
AdvantagesAdvantages Rather inexpensive Rather inexpensive
for the number of for the number of potential potential customerscustomers
Can refer back to it Can refer back to it laterlater
DisadvantagesDisadvantages Considered “Junk Considered “Junk
Mail” and often Mail” and often discardeddiscarded
PPT 2.02.01PPT 2.02.01 1414
Hand Bills (Flyers)Hand Bills (Flyers)
AdvantagesAdvantages Directed to a Directed to a
specific target specific target groupgroup
Can refer back to it Can refer back to it laterlater
DisadvantagesDisadvantages Requires labor to Requires labor to
distributedistribute May cause bad May cause bad
public relations if public relations if left as trashleft as trash
PPT 2.02.01PPT 2.02.01 1515
Display WindowsDisplay Windows
AdvantagesAdvantages Remains for long Remains for long
period of timeperiod of time Low costLow cost
DisadvantagesDisadvantages Customers have to Customers have to
go to where the go to where the window iswindow is
Require laborRequire labor Take up space in Take up space in
buildingbuilding
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