Advertising
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Advertising
Advertising
© 2011 wheresjenny.com
Vocabulary
Creativity: To produce something with unique idea
Awareness: To give the knowledge about something.
Critics: One who forms and expresses judgments of the merits, faults, value, or truth of a matter.
Roadside Signs: Any of the large panels usually found alongside roads and highways used as gigantic advertising posters.
Commercial: An advertisement on TV or radio
Advertising
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English French
Creativity créativité
Awareness conscience
Critics Les critiques
Roadside signs panneaux routiers
Commercial commercial
Vocabulary
Advertising
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Advertising
© 2011 wheresjenny.com
Types of Advertising
Print Advertisement
Celebrity Advertisement
Advertising
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Types of Advertising
Outdoor Advertising
Surrogate Advertising
Covert Advertising
Advertising
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Types of Advertising
Infomercials
Social service
Advertising
© 2011 wheresjenny.com
Celebrity in ads
Creativity in advertising
Advertising
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Awareness Advertising campaign
Advertising
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Critics towards Advertising
Advertising
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Note Teachers: Use this 3 slides only for Higher Intermediary Clients.Ask them the word and you read the meaning, like a crossword .
Teachers: E.g. Sold to generate Cash.
Student : Liquidated
Don’t show them the slides.
Advertising
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Eye-catcher Something that particularly attracts one's attention
Mailshot Piece of advertising material sent to potential customers by post
Tabloid Newspaper printed in small format, usually with a lot of photographs.
U.S.P. Unique Selling Proposition; a declaration of what makes a product different
Spam Unsolicited advertising sent through the internet as an email message
Sound bite Short extract from a recorded interview or speech.
Double-page spread Advertisement printed across two pages in a newspaper or magazine
Vocabulary
Advertising
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Generic advertising Advertising for a whole sector, such as tourism, rather than a specific product
Spot Position of a commercial in a radio programme or TV schedule.
Broadsheet Newspaper printed in a large format
Hype Excessive or intensive publicity; exaggerated claims made in advertising.
Jingle Catchy tune, with a short simple rhyme, used to promote a product.
Prime time Hours on radio & TV with the largest audience, usually the evening
Key words Informative words chosen to indicate the content of a document
Slogan Phrase used to advertise a product, or to identify a company or organization
Advertising
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Word of mouth - when people tell their friends, family and co-workers about products they like, a free form of advertising.
Liquidated - sold to generate cash .
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