Welcome to all at Seminar
OfAgricultural Extension
Seminar On
Advertisements
Comes under course :-
Entrepreneurship DevelopmentAnd
Communication Skills
Senior presenters:- 6th Semester
COLLEGE OF AGRICULTURE.
________________________________________________________________________________________________
Guided by :- ________________________
Asst prof of Agri Extension
Seminar Contain :-
● Meaning of Advert isements
●Types of Advert isements
● Forms of Advert isements
● Functions of Advert isements
Meaning of
Advertisements
Advertising is a mass and paid
communication of good, services, or ideas by an identified
sponsored.
Advertisements appear in recognized mass media
like
● News paper, ● Magazines,
● Radio, ● Television,
● Cinema film, ●
hoarding,
● Posters, ● Direct mails,
Newspapers
Magazines
Posters
Radio
television
Types of
Advertisements
1)Product oriented advertisement
2)Service oriented advertisement
3)Institutional advertisement
1) Product oriented advertisement :-
- for promoting the sales of the products by Providing information to buyers and users
2 ) Service oriented advertisement :-
- for promoting the ideas and services to the public, offered by any particular agency or organization
3) Institutional advertisement :-
Published to create
good will or a favorable attitude or image toward
the business or the institution
Forms of Advertisements
1)Headline
2)Illustrations
3)Color
4)Body or Text
5)Logo
6)Slogans
HEADLINE :-
Illustrations
Colour :-
Body or Text -
Logo :-
Slogans :-
FUNCTIONS OF ADVERTISEMENT
S
•Promotion of new products•Support to personal selling•Brand patronage•Immediate buying action•Presold good•Dealer support
CONCLUSION@ the effects and results of marketing is
depended upon status of advertisements of marked product..
@Advertisements is use for promoting, spreading information, increasing in selling and buying condition of product and services..
@ Advertisement play an important role in increasing production of Agricultural products……….
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