© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Adobe® Flash® Platform in the EnterpriseOne Web, Any Device
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Users who find a web site difficult to use will simply switch to one that isn’t.
“Rich Internet Applications: What’s the Business Case?” Info-Tech Research Group, December 2008http://www.adobe.com/enterprise/pdfs/infotech-ria-business-case.pdf
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Strategic customer-facing RIAs increase revenue and reduce costs
Engaging, informative, self-service-oriented RIAs encourage customers to Stay on your site longer Explore more options Complete more online transactions Spend more money Recommend the site to others Return more often
Well-designed customer-facing RIAs can Increase online sales up to 30%* Increase conversions, cross-
channel sales, and upsells by up to 40%*
Reduce contact center / telephone agent calls up to 20% annually*
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* Forrester: “The Business Case for Rich Internet Applications” by Ron Rogowski, March 12, 2007
“…even modest improvements in online customer experiences can boost revenue gains by $117 million to $311 million per year -- due to additional purchases, reluctance to switch, and likelihood of recommending to colleagues and friends.”
– Forrester “Customer Experience Boosts Revenue” by Bruce D. Temkin, June 22, 2009
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Despite advances in IT, most enterprises still have the same basic problem: Making sound business decisions requires complete, contextual and accurate data visualized in a manner that makes sense to the L.O.B. owner…
Duane Nickull, Author “Web 2.0 Architectures”, O’Reilly ISBN-10: 0596514433
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
RIAs help businesses save money by enhancing employee productivity
Used internally, RIAs can help the enterprise Unite key data from disparate sources Increase employee productivity Reduce data entry time up to 40% Improve accuracy Save time Reduce operating expenses
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Read More: http://www.adobe.com/enterprise/pdfs/infotech-ria-business-case.pdf
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Flash Platform is the leading solution for rapidly building RIAs
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MultiscreenContent and Applications
Flex
ColdFusion
Flash Media Server Family
Flash PlatformServices
AIR
Flash Player
Flash Builder
FlashCatalyst
FlashProfessional
Creative Suite Analytics &Optimization
FLA
SH
PLA
TFO
RM
TOOLS FRAMEWORK CLIENTSSERVICESSERVERS
LiveCycle
http://www.adobe.com/flashplatform
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Browsers
The Flash Platform integrates with existing technology stacksThe Flash Platform leverages data from any back-end system and exposes it in a rich, easy to use user experience.
RESOURCE TIEREIS Databases Directories
ECM Repository
MessageQueues
SAP…
DESIGN &DEVELOPMENTTOOLS
HTTP/S, Sockets, AMF, RTMP,SOAP, WS*, SMTP, REST, …
Flash Catalyst
FlashProfessional
Flash Builder
Creative Suite
3rd PartyServices
SERVICES TIER
CLIENT APPLICATION TIER
AIRFlash Player
Flex Framework
Flash PlatformServices
Flash Media Server Family
LiveCycle
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The world’s leading software companies use Flash Platform in their products
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Financial Berliner Sparkasse E*Trade Germany Investment Café KBC Securities NASDAQ optionMonster Standard Chartered Bank BNP Paribas Assurances, MAAF Assurances Gaselys
Entertainment BBC DirectTV AOL Discovery Channel Universal Pictures Atlantic Records Nickelodeon Finetune CANAL+ M6 Replay Pikeo
Government Argentine National Social
Security Administration Canadian Department of
Foreign Affairs London Borough of
Southwark The Ministry of Finance,
Poland National Park Service NATO U. S. Department of
Homeland Security
Services ESRI FedEx Yahoo! Geodis Mediamétrie
Technology Allurent Cisco Systems Google HP Marathon Technologies Nokia Oracle Salesforce.com SAP Sharp Electronics
Telecommunications Verizon BroadSoft Deutsch Telekom France Telecom Orange Vallée Virgin Mobile
Manufacturing Chrysler Integrated Industrial
Information (I-Cubed) Philips Lighting Sony Ericsson Mobile
Communications Publishing
Conde Nast Disney Publishing
Worldwide MFG.com National Geographic The New York Times Herff Jones, Inc. Scientific Voice eBay
Healthcare American Cancer Society Janus
8 out of the top 10
companies in finance, healthcare, and consumer electronics industries use the Flash Platform for their business applications
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Common use cases for RIAs across various industries
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Customer self-service applications Intuitive, guided self-service applications
lower costs, increase visibility and usage while increasing overall customer satisfaction
Guided selling applications increase ASP and revenues, while reducing errors and returns driving down costs
Data visualization Rich, interactive data visualization
simplifies complex data and leads to faster decision making
Dashboards enable real time pulse of critical business metrics
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
NASDAQ
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“There’s no doubt that working in Adobe AIR is a huge benefit. The ability to process trading data on the desktop enables NASDAQ to deliver valuable data analysis at a lower cost to everyone involved.”
Randall Hopkins Vice president, NASDAQ Market Data
Enabling stock market participants to replay, understand, and explain market events at any point in time
Challenge
Manage and deliver trading data in relevant, interactive ways
Give users instant insight into extremely detailed trading activity in the market at any time during the day
Solution: Market Replay RIA Adobe AIR Adobe Flex Amazon S3
Results
Delivers valuable data analysis at a lower cost to everyone involved
Enables investors and brokers to replay market events and review historical data in simulated real-time
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
SAP
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Transforming business data into rich, interactive dashboards and data presentations– without programming
Challenge
Accelerate new product innovation and user adoption of Business Intelligence (BI) tools through dynamic, impactful user experiences
Solution: Xcelsius software Adobe AIR Adobe Flash Builder Adobe LiveCycle Data Services ES
Results
Accelerated product development from years to months
Improved BI analysis
Drove increased adoption of BI solutions across enterprises
“With BI tools based on the Flash Platform, business users can quickly access and analyze enterprise data to better understand the business without assistance from IT or business analysts.”
James ThomasVice President of Product Marketing, SAP
BusinessObjects
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
FedEx
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Connecting customers to shipment tracking information online and offline
Challenge
Improve customer access to shipment tracking information, online as well as on the desktop
Solution Adobe AIR Adobe Flex
Results
Delivered consistent customer experience online and offline
Enabled easy-to-use, always on, branded tracking method
Increased development productivity by almost 50%
“… individual shippers, consignees, and small businesses will benefit most from the new, easy-to-use Adobe AIR application because they will have immediate access to critical information about their shipping and supply chain activities.”
Aitza Anderson, product manager, FedEx
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Flash Platform is recognized and endorsed by industry analysts, publications, and developers
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Adobe ranked “Strong Positive”
Marketscope for Ajax technologies
& Rich Internet Application
Platforms, 2009
2009 Editor's Choice Awards
The Dozen most influential
vendors in enterprise IT for
2009
Intelligent Enterprise, 2009“Best Rich Internet Platform”
InfoWorld, 2009
3.5 million Flash Platform
developers
Evans Data Corp, 2009
“Adobe is best for [firms]
looking to completely
transform their web
experiences.”
Forrester
“From Adobe, the “most
admired computer software
company”
Fortune Magazine, 2010
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Flash Player is the world’s most pervasive software
98%of Internet-connected PCs worldwide have Flash Player installed
of top 20 smart phones will support Flash Player this year
develop using the Flash Platform
3.5 millionof Alexa 100 top websites use Flash Player
85%
of web games are delivered using Flash Player
70%
95%
98%penetration rate in enterprises - Forrester
of enterprise professionals will seek Flash Platform development skills in 2010 – Society of Digital Agencies
75%
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Companies use Adobe AIR to deliver RIAs outside the browser
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AIR runtime installations
AIR SDK installations
Installations of Adobe AIR within one year of release
300 million
2.5 million1 million
Applications in the Adobe AIR Marketplace
840
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Supported by communities, programs, and partners
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CAIRNGORM
ADOBE OPEN SOURCE (opensource.adobe.com)
Frameworks
Performance and load testing
Tooling plug-ins
Pre-built components
Product extensions, functions and code
1,000+ global and regional system integrators, ISVs, and VARs
52 Adobe Agency Partners, including the top digital agencies
250+ training partners
More than 70 Open Screen Project members
337 User Groups worldwide
PARTNERS PROGRAMSTECHNOLOGIES COMMUNITIES
3.5 million developers
150+ supporting technologies to help in application and project development
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Get started and learn the Flash Platform
Adobe Developer Connection
Flex Developer Center
Learn Flex in a Week
Free online video tutorials
More than 335 user groups
Adobe TV
Tour de Flex
Support programs
More than 250 training partners
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TRAINING PARTNERS
>1,100
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Experienced developers say it’s fast and simple to get started
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“In just a day or two, developers were able to start working within the Flex Builder IDE. I challenge anyone to be able to do that with other solutions.”
Nick Collins Senior Flex Developer, Wilson
“Without any prior knowledge of Flex and Flash, we built our application in less than two weeks. The integration between Java and Flex is super simple and getting started with Flex is just a walk in the park.”
Leftie Friele Ezmo
“If I tried to write this application in C, it would take five times longer just to get it to work on Windows and then I'd have to do it for Macintosh. With Adobe Flex and Adobe AIR, we're saving months of development time.“
Chris Hughes Chief Technical Officer, Brand Up
“The sheer amount of time I save not developing a version of my site for every browser is by itself worth it. Not to mention the fact that looks great on mobile. ”
Stefen Benton PowerDEX Inc
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe is committed to keeping enterprise data secure
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Adobe Secure Software Engineering Team
Supports ongoing secure software development
Conducts proactive security reviews
Defines and champions security product lifecycle
Performs incident analysis to drive further improvements
Product Security Incident Response Team
Front-line responders to security incidents
Manages communications with security researchers
Communicates mitigations and patch schedules
Produces detailed security bulletins
Adobe employs industry-leading security software engineering practices and processes while building products and responding to security issues.
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Enterprises and governments trust the Flash Platform with sensitive data
“We are always looking for ways to improve our efficiency, but only invest in technology that has proven to be reliable. Adobe Flex® is accepted worldwide and provides us with a new opportunity to automate the flight preparation process and save valuable time.”
Steve Lusardi & Gerry Van Tol Project Officers, NATO
“The quality of the stored signatures has considerably improved and the expenses for scanning, indexing, and allocation of rights have been eliminated. In addition, any attempts at fraud can be detected more efficiently and at a lower cost.”
Karsten SprengerBankenservice GmbH
“WELCOM convenes the world’s top decision makers and opinion leaders in a virtual community, a single place online where you can work together with peers efficiently and securely to address your concerns and drive global, regional, and industry agendas.”
Klaus Schwab Founder and Executive Chairman, World Economic Forum
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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe provides optimized Flash Player technology to Google
Increases accuracy of web search results
Enables top search engines to understand what's inside of RIAs and other rich web content created with Adobe Flash technology and add that relevance back to the HTML page
Works with all existing SWF content, across all versions
Adobe provides techniques for building highly searchable RIAs on the Flash Platform to developers
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Adobe provides optimized Flash Player technology to Google for enhanced search engine indexing
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Flash Platform is open and reliable
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“.. Gartner has found that it [Adobe] is more heavily involved in a wide range of open-source initiatives than most of its industry contemporaries.”
Gartner, June 2009
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Rapidly build enterprise software at a fraction of the cost of other frameworks
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"We can rapidly build enterprise-class software deployed at a fraction of the cost of other frameworks.“
Kevin Chesney, CEO, Acesis
Free
Available for PurchaseThird Party
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Flash Platform and HTML5
Adobe does and will continue to support HTML The Flash Platform has integrated seamlessly with HTML for 14 years, and that
won’t change AIR 2.0 (desktop) includes support for HTML5 Adobe is committed to supporting HTML5 in its leading Web development tools
The Flash Platform delivers cross-platform, cross-browser, cross-device consistency HTML5 implementations will differ and hinder content adoption of rich features,
including video tag support No consistency in codec support for video is yet visible
Adobe offers best-in-class tool chain used by 3.5 million designers and developers HTML5 will require and benefit from Adobe’s investment in breadth of tooling
Rapid update cycles enable Flash innovations to reach ubiquity in less than 1 year Flash will continue to lead in innovation, much faster than HTML and browsers
*“Does HTML 5 Herald The End Of RIA Plug-Ins? Not Really,” Forrester Research, Inc., April, 2010
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“HTML 5 and RIA platforms will be complementary technologies, and enterprise development shops will need to invest in both approaches to deliver expressive applications that combine reach and richness.”*
-Forrester
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Demandbase
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Simplifying on-demand B2B lead acquisition
Challenge
Build a suite of on-demand solutions that make lead acquisition as simple as shopping for music online
Solution Adobe AIR Adobe Flex Adobe LiveCycle Data Services ES Salesforce.com
Results
Pay-as-you-go transaction engine delivers one, or thousands, of leads at a time to a customer’s email, desktop, or CRM system
Acquired leads can be automatically integrated into salesforce.com context
“Developing with the Adobe Flash Platform enables Demandbase to deliver a superior experience in the browser and on the desktop.”
Chris Golec, CEO, Demandbase
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ESRI
Challenge
Present mapping content in more intuitive, compelling ways
Provide web msapping APIs that enable developers to integrate mapping, GIS functionality, and content into RIAs
Solution Adobe AIR Adobe Flex Adobe Flash Professional
Results
Enhanced GIS apps that deliver richer, more useful online experiences
Partners can quickly build web applications that pull data from multiple legacy and enterprise systems, then deliver that data in seconds as rich media to end users
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Providing a powerful framework for building GIS RIAs
“With Adobe Flex 3, developers can achieve in a couple of days development tasks that would have taken months.”
Mansour Raad,Senior software architect for the ArcGIS
Server
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
optionMONSTER
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Providing retail investors with a desktop-like, professional-grade experience in the browserChallenge
Differentiate online trading service from competitors
Deliver desktop-like experience over the web
Reduce development time and costs
Solution: tradeMONSTER Adobe Flex Adobe Flash Builder
Results
Leapfrogged competition
Delivered unique, effective user experience
Accelerated time to market
Enabled browser-based training from anywhere
“We looked at options other than developing in the Flex Framework, but we saw that using Adobe Flex Builder was superior in terms of helping us deliver the best customer experience possible.”
Dirk Mueller-Ingrand,CEO, optionMONSTER
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
SHARP Electronics
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Accelerating decision making for core executives
Challenge
Inform core executives of key business intelligence data through dynamic, interactive dashboards
Solution Adobe AIR Adobe Flex SAP
Results
Real-time data, presented on a 65-inch screen, helping executive became fully informed, and facilitating rapid response to emerging trends
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe, the Adobe logo, Adobe AIR, the Adobe AIR logo, the Adobe PDF logo, AIR, ColdFusion, ColdFusion Builder, Flash, Flash Builder, the Flash logo, Flex, LiveCycle, and Reader are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.© 2010 Adobe Systems Incorporated. All rights reserved. Printed in the USA. 9102xxxx 3/10
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Adobe, the Adobe logo, Adobe AIR, the Adobe AIR logo, ActionScript, AIR, Flash, Flash Builder, Flash Catalyst, the Flash logo, Flex, and LiveCycle are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Java is a trademark or registered trademark of Sun Microsystems, Inc. in the United States and other countries. All other trademarks are the property of their respective owners.Printed in the USA. 91023957 3/10
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