Seattle Market PresentationAdelante Media Group Seattle
Adelante Media Group Seattle
KDDS 99.3 FMRegional Mexican64,000 wElma, WA
KMIA 1210 AMSpanishContemporary Hits27,000 / 10,000 wAuburn, WA
KFFV Channel 44Azteca AmericaTelevision
La Gran D KDDS 99.3 FM is a Regional Mexican format which addresses the musical taste of first and second generation individuals of Mexican origin in the U.S., primarily in Spanish-speaking homes. La Gran D offers a blend of the most popular music with the right mix of Rancheras, Nortenas, Banda, Grupos, plus a dash of Tejano and Cubia. Target audience Men and Women 18 to 49.
La Gran D
Eddie “Piolín” Sotelo is the host of “Piolín por la Mañana mornings on KDDS 99.3 FM.” Piolín por La Mañana is the most popular and widely syndicated Spanish-language radio show. Broadcast on 59 stations from coast-to-coast, Piolín is the go to Air Personality when you want to reach Latino listeners in large numbers. He has interviewed numerous prominent figures on the show including President Barack Obama, legendary entertainer Vicente Fernandez, comedian George Lopez, boxer Oscar de la Hoya and actor Will Smith.
Piolin por la Mañana
Weekdays 5a-10a
The newLatino 1210 Solo ExitosLatino 1210 is Seattle’s first Spanish Contemporary Hit Music Station, Playing today’s Latin Pop,Hip Hop, Reggaeton and Bachata.”Solo Exitos” (Only Hits!)
Latino 1210 core artists include Shakira, Mana, Juanes, Camila, Pitbull, Enrique Iglesias, Jennifer Lopez, Don Omar and more.
Latino 1210 targets Latino Adults 18-49. A new Generation of Latinos, many born in the United States, who are looking for a contemporary mix of music, an alternative to the Regional Mexican format.
Latino
azteca seattle 44 Azteca America Seattle, since it’s launch in 1993 has become the choice in broadcast television for Spanish speaking families. In 2011, Azteca continued to grow posting the strongest February sweeps primetime growth among Spanish broadcast networks, with viewership up 38% over 2010 for audiences age 18-49.
Azteca America’s variety of entertainment, news/information and Sports reaches a younger more middle class family audience.
Azteca Television
* Source: The Nielsen Company National People Meter, Live+SD. Mon-Fri Prime Time (7p-11p) Jan/31/2011-Feb/27/2011 vs. Feb/01/2010-Feb/28/2010
Washington Latino Population Growth +71%
Source: US Census
2000 Latino Population: 441,509
7.5%
2010 Latino Population:
755,790 11.2%
Change 2000-2010:
+314,281 +71.2%
Washington’s fastest growing population, statewide the rate of Latino growth is more than quadruple that of the overall rate.
The Largest segment of Latino population is comprised of adults age 25-34.
Seattle-Tacoma’s Latino population is no longer being fueled by immigration. Births now account for much of the surge in Latinos in the state of Washington.
One in five students in the Seattle public school system is Latino.
King County is home to nearly half of the market’s Latino population.
Latino Population Growth
Source: US Census
2010 Census WA Population Growth
20102Source: 2010 US Census
Spanish Radio Delivers the Demos Advertisers Seek
20102
Audience Composition for Radios Top 3 General Market Formats
Format 25-54 35-64 55+ 65+
Country 51% 52% 33% 17%
News/Talk/Info 41% 56% 57% 34%
AC 56% 61% 34% 16%
“As radio’s audience continues to age, the medium risks becoming out of sync With the demographics most sought by advertisers”.Inside Radio 2.14.11
1/3 to 1/2 of the listeners of Country, News/talk and AC formats have aged out of the 25-54 demo.
18-4472%
Regional Mexican Audience Composition
72% of the Regional Mexican format audience is 18-44.“There are more brands interested in ensuring their relevance to a younger audience”.Carat Associate Media Dir. Bill Zeigler
Source: Arbitron 2010 Radio Today Report Inside Radio 2/14/11
Latin Boom vs. Baby Boom
20102Source: 2010 US Census
• America’s average age is creeping higher with Baby Boomers hitting retirement age.
• Demographers credit the fast growing Latino population for helping to slow the pace of the aging U.S. population.
The Listener
The largest ethnic group in Western Washington
The largest ethnic group in Western Washington
Of Mexican origin, residing in mainly Spanish-speaking
homes
Of Mexican origin, residing in mainly Spanish-speaking
homes
Above average size households
equal buying power
Above average size households
equal buying power
41% of Latino population is 18-34 years of age
41% of Latino population is 18-34 years of age
Latino Buying Power
Source: Seattle Metro 2010 Arbitron 18+ Mon-Sun 6a-12m; Tapscan Retail Spending Report KDDS FM
The Latino Numbers are in the Suburbs
Source: 2010 US Census
KDDS 99.3 FM Coverage Area
City 2010 % GrowthLatinos
% LatinoPopulation
Burien 58% 21%
Sea Tac 51% 20%
Tukwilla 51% 18%
Fife 175% 18%
Monroe 85% 17%
Kent 82% 17%
Federal Way 53% 16%
Algona 161% 16%
Lakewood 20% 15%
Des Moines 51% 15%
Pacific 144% 15%
Everett 61% 14%
Lynnwood 51% 13%
Renton 165% 13%
Auburn 199% 13%
Sultan 130% 12%
Tacoma 21% 12%
Marysville 312% 10%
DuPont 323% 10%
Western Washington Latino Population Growth
+89%
Largest Western WA CountiesLatino population / % of Latino population increase
172,378 / +81% 72,849 / +89% 64,249 / +125%
Source: 2010 US Census
Event Marketing
XXXXX
Insert 2011 promo video
Remote Marketing
Get face to Face with the fastest growing population in Western Washington at your place of business.
La Gran D delivers a responsive, brand loyal consumers right to your door with the most successful remotes in the market….Just ask NAPA Auto Parts or Coca-Cola.
Super Gran D Movil2 hour remote
Gran D Movil1 hour remote
Live RemoteBring the excitement of Carlos Moreno’sLive afternoon drive show to your business4 hour remote
Multimedia Platforms
20102
www.adelantesea.comYour sales & research resource
Adelante Media Group Seattle offers multimedia marketing opportunities to ensure you message gets to the responsive and tech savvy Latino consumers.
With Radio and Television plus a full platform of digital media options. Adelante Seattle is uniquely positioned to take your message to the fastest growing population in the country, anytime, anywhere.
In-house audio/video production, graphic arts & web design.
One stop multimedia Spanish marketing…
RadioKDDS 99.3 FMKMIA 1210 AM
RadioStreaming separate commercial inventories KDDS / KMIA
TelevisionAzteca SeattleKFFV 44
WebsitesBanner AdsPre-roll video advertisinglagrand993.com / latino1210.com
Phone AppsKDDS / KMIAiphone & Android
Text MarketingGrowing data base of over 10,000
Social MediaKDDS & KMIAfacebook pages
Sports Marketing
20102
Seattle Sounders FC Soccer on KDDS 99.3 FM
2012 Season Sponsorship Packages available now
2012 Event / Sports Marketing Calendar
20102
Cinco de MayoSunday May 6th
City of Kent
Fiestas PatriasSunday September 16th Puyallup Fairgrounds
Four VIP Eventsin 2012
www.adelantesea.comYour sales & research resource
2012 Season May-Oct
30 matches live on KDDS 99.3 FM
The Missing Piece
www.adelantesea.comYour Adelante Seattle sales & marketing resource
Spanish Marketing Experts KDDS, Seattle’s only Spanish FM KMIA, Seattle’s first Spanish Contemporary Hit Station TV Azteca Seattle & Full Digital Platforms…1 stop Spanish Marketing Home of “Piolin por la Mañana”, Spanish Radios #1 Air Personality The most effective way to reach Seattle’s fastest growing population 72% of listeners are between 18-44, the demos advertisers seek Proven Event and Sports Marketing success
Seattle Market PresentationAdelante Media Group Seattle
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