7/28/2019 Adda Franchise Document
1/19
7/28/2019 Adda Franchise Document
2/19
A M P M F o o d s ( P ) L t d . Page 2
Contents
Foreword ..................................................................................................................................................3
About the company ...................................................................................................................................4
What is ADDA all about? ............................................................................................................................6
1) The name ADDA and the concept ...................................................................................................6
2) The choice of menu ...........................................................................................................................6
3) The GREEN MENU............................................................................................................................7
Modes of franchisee ..................................................................................................................................8
1) Stand-in Model ..................................................................................................................................8
2) Park-in Model ....................................................................................................................................9
3) Dine-in Model ....................................................................................................................................9
What we offer? ....................................................................................................................................... 11
1) Administrative Set-up ...................................................................................................................... 11
2) Marketing Set-up ............................................................................................................................. 11
3) Financial Set-up ............................................................................................................................... 12
Why buy ADDA franchise ......................................................................................................................... 13
The advantages of a franchise business to a franchisee ......................... .......................... ........................ 14
1) Receiving specialist training ............................................................................................................. 14
2) Using an established brand name .................................................................................................... 14
3) Reducing business risks.................................................................................................................... 14
4) Benefiting from research and support .......................... .......................... ......................... ................ 14
5) Introducing New Products or Services ........................... .......................... ......................... ................ 14
6) Geographical Area ........................................................................................................................... 15
7) Advertising and promotional support .............................................................................................. 15
8) Proven business format ................................................................................................................... 15
9) Bulk Purchasing ............................................................................................................................... 15
10) Instant recognition ........................................................................................................................ 15
Financial Analysis .................................................................................................................................... 16
Conclusion ............................................................................................................................................... 17
Questionnaire ......................................................................................................................................... 18
7/28/2019 Adda Franchise Document
3/19
A M P M F o o d s ( P ) L t d . Page 3
Foreword
Modern civilization has advanced by leaps and bounds. The current scenario
demands for advancement and improvement in every sphere of life. The increasing
saturation in the jobs and companies has changed the conventional pursuit to turn
towards self-employment. According to a recent survey, an increase of 45% has been
found in the number of people going for business, in the last decade. But, one more
fact lies that more than 40% of the businesses fail due to several reasons viz. lack of a
good plan, improper management, inefficient customer interaction, poor market
image etc. In such a case, a need arises of a proper mentor to guide and support for
proper functioning and be with you with a continuous guidance and assistance. The
biggest vertical which comes in the way of establishment is the tough competition by
other brands. This problem increases with the saturation in the business, where
there is a huge range of competitors which results in numerous choices and creates
tough competition in the market. This is where the concept of Franchising works. It
can be seen in developed countries where there is high saturation in business
prospects and aspects, franchising concept is very common. If we take the example of
the U.S., more than half of the businesses run on franchise model. India, being adeveloping country is also facing the same kind of problem, as due to uneven
distribution, a few domains are fully developed while others are developing. Food
industry is a developed industry in India and well known too for the popularity and
potential. In the same domain, we offer you a concept, a business proposal based on
franchise model, which is a gateway to turn your dreams to reality, of being an
entrepreneur and a prestigious business person.
7/28/2019 Adda Franchise Document
4/19
A M P M F o o d s ( P ) L t d . Page 4
About the company
Any entitys prospect is largely decided by its foundation; the stronger it is the
better the capabilities and skills to fight with the odds. ADDA also has found its root
in AMPM Foods (P) Ltd. company which is a veteran in the food and restaurant
industry. ADDA is entirely owned and run under the umbrella of AMPM Foods (P)
Ltd. It has vast experience in running varieties of food chains, restaurants and
canteens. AMPM Foods (P) Ltd. has been working in food and hospitality industry
since more than 5 years and has gained its expertise through different business
scenarios. AMPM Foods has run one of the well renowned restaurants in Lucknow
and nearby places. The success and experience achieved in the above restaurants
helped AMPM Food industry to receive offer to establish canteens in one of the most
prestigious daily newspapers, Times of Indias offices. AMPM Foods has been running
its canteen in most of the offices of Times of India. In result of all its work and
professionalism, AMPM Foods has received many accolades.
Riding onto their success, AMPM Foods decided to open their own retail food
chain with the brand name of ADDA. The retail store ADDA has been successfully
running on Kapoorthala, Lucknow since last 2 years. Additional information on
ADDA has been provided in next heading.
AMPM Foods (P) Ltd. has always been actively participating in promotional and
sponsorship activities for the expansion of its brand name. It has sponsored various
dance competitions and other cultural activities for the consistent flourishing of its
brand image. These activities are done every year under the brand name of ADDA.
Apart from all these business activities AMPM Foods (P) Ltd. has extracted time
and resources to serve needy people of our society. AMPM Foods has been active in
so called Corporate Social Responsibility, CSR, for a long time. AMPM Foods is
currently running an Educational Welfare Society which is focused on providing
proper educational guidance, training and materials to the poor and needy children.
7/28/2019 Adda Franchise Document
5/19
A M P M F o o d s ( P ) L t d . Page 5
Being one of the only few food sector players engaged in such social activities, AMPM
Foods takes pride in what they are able to add to the society
7/28/2019 Adda Franchise Document
6/19
A M P M F o o d s ( P ) L t d . Page 6
What is ADDA all about?
ADDA is a food joint, basically dealing with ready to eat food ranging from
quality snacks such as Burgers, Pizzas, Pasta, Grilled Sandwiches, Maggi to shakes,
coffee, tea and beverages. The concept, as the name sounds very catchy to common
gentry, hence, provides us a unique image in the market. The system can work on a
kiosk, dine-in or take-away model. Since inception, we have enjoyed the status of a
food joint providing hygienic, economical and tasty food and therefore, challenging
the competitors.
We would like to introduce ourselves as one of the upcoming brands in India in
food industry. We have a food menu thats a favorite, not just among the youth but
also the older generations. We have a variety in menu which attracts specific masses
in specific specialty. It is heart-warming to see the way people of all ages from
different walks of life congregate here. We believe in serving our patrons with the
best and consistent quality food. For that, we use the best, freshest and top-of-the-
line ingredients as well as the machinery. We try to create an unforgettable
experience for you through our foods and for that we have the best in kitchen as well
as the wait staff.
Our unique selling point(USP) lies in three things:
1) The name ADDA and the concept
The name itself creates an image in the mind and it takes no longer to be the favorite
place of anyone passing by or living near-by. Our set-up also reflects the same
structure and the place remains full of customers throughout.
2) The choice of menu
The food items we serve are mostly those snacks which are among the favorites of
maximum crowd of todays generation. We offer the best quality, hygiene and taste,
7/28/2019 Adda Franchise Document
7/19
A M P M F o o d s ( P ) L t d . Page 7
which keeps our customers attached with us and the bond becomes the same as of
food and stomach
3) The GREEN MENU
The GREEN MENU comprises of a special variety of food items specially focused on
the health conscious class of the society. The GREEN MENU is a resultant of the
exhaustive and tedious research of our R&D team, which finally was able to bestow
us with a menu, which is tasty as well as healthy. The GREEN MENU is prepared
with special ingredients and is very popular among the gyms, hospitals, schools as
well as the common masses.
7/28/2019 Adda Franchise Document
8/19
A M P M F o o d s ( P ) L t d . Page 8
Modes of franchisee
We offer our clients flexibility in choice, while deciding, which domain of and in
what budget they want to invest and the mode of franchisee they are interested in.
We have developed three different models of franchise. Each model is special in its
own kind and has its own features and specialty. The different models are targeted
on different set-ups and different crowd. However, there is a difference in costs, but
that is just because of the type of the model which depends on the target class of
people, locality, market scenario etc.
We offer franchise in three models:
1) Stand-in Model2) Park-in Model3) Dine-in Model
1) Stand-in Model
This is the most basic and the most compact model. It is basically a kiosk set-up.
It has the smallest of all set-ups having a diversified variety of food products. The
other features of this franchise are given as follows:
Space Required: 80-120 sq ft. Total Investment Range: Rs. 3 lacs (approx.) Ideal locations:
1. Hi-Street/Crossroads2. Residential Colonies3. Markets4. Schools/Colleges5. Malls/Multiplexes6. Airports/Metro Stations/Railway Stations
7/28/2019 Adda Franchise Document
9/19
A M P M F o o d s ( P ) L t d . Page 9
2) Park-in Model
This is the secondary phase model, an ideal set up for an outdoor seating plan. It is an
open-air food joint model providing variety of fast foods. The ambience creates a
high impact and makes the place a perfect one to hang out. The other features of this
franchise are given as follows:
Space Required: 120-200 sq ft. Total Investment Range: INR 5 lacs (approx.) Green Menu Ideal locations:
1. Markets2. Highways/Crossroads3. Schools/Colleges4. Corporate Offices/ IT Parks.5. Hospitals/Food-Court6. Airports/Metro Stations/Railway Stations/Bus Terminals
3) Dine-in Model
The dine-in model is the most advanced model having maximum features. The
concept is based on dine-in set up. It consists of a covered area with a full fledged
dine-in model. It covers the maximum variety in menu. The other features of this
menu are given as follows:
Space Required: 220-500 sq ft Total Investment Range: INR 7 lacs (approx.) Green Menu Ideal Locations:
1. Markets and Malls2. Hi-streets3. Office and college Canteens
7/28/2019 Adda Franchise Document
10/19
A M P M F o o d s ( P ) L t d . Page 10
Structure of different franchisee models
EQUIPMENTS Dine-In Park-In Stand-In
Pizza oven 30000 20000 8000
Deep frier 20000 10000 8000
Griller 20000 10000 9000
Momo streamer 5000 3000 1500
Hot Plate 15000 8000 4000
Blender 15000 12000 6000
Electric sub meter 1500 1500 1500
Dustbin 6500 5000 1000
Trays 6000 4000 1000
Disposables 20000 12000 5000
Freeze 30000 17000 FOC
Deep freezer 36000 24000 12000
TEA & COFFE MACHINE FOC FOC FOC
Design & Furniture 250000 150000 50000
Software & Hardware 60000 50000 40000
BRAND FEES 150000 150000 150000
UTENSILS 10000 8500 3000
WATER DISPENSOR 25000 15000 N/a
TOTAL 700000 500000 300000
7/28/2019 Adda Franchise Document
11/19
A M P M F o o d s ( P ) L t d . Page 11
What we offer?
We offer a business proposal, which has a potential to make dreams come true
for a true entrepreneur. ADDA, being a brand, with progressive growth provides an
opportunity to grow and develop sound business skills and of course, promises big
profits.
Being a franchisee of ADDA, provides a privilege to be part of a brand, as well as
gives a high stature in the society. Our vision is to be a world renowned business
point and to raise our brand value to a higher level.
We offer following services under definite domains:
1) Administrative Set-up
Brand Recognition Software/Hardware Equipments Interior/Exterior designs & set up Transportation Manpower resource Management Employee uniforms Training & Assessment
2) Marketing Set-up
Advertisement
Social media marketing Providing Schemes and Offers Conducting occasionally events Membership Management
7/28/2019 Adda Franchise Document
12/19
A M P M F o o d s ( P ) L t d . Page 12
3) Financial Set-up
Accounts management Inventory management Auditing(Analysis of monthly sales and set the target for the next month)
7/28/2019 Adda Franchise Document
13/19
A M P M F o o d s ( P ) L t d . Page 13
Why buy ADDA franchise
Franchising is a business which has a substantial risk minimization from other
businesses. All the studies ever carried out show the success rate of sole trade
business start-up conclude to the same thing. Starting a new business is very
dangerous. Most of the studies show 90% fail within three years. The primary reason
for this failure rate is so high because the owners have to go through the learning
curve of operating that specific type of business. However, the market is not very
tolerant for these inexperienced entrepreneurs to learn how to operate a new
business. If you can't survive in the market place you will lose your money, credit,
home, reputation and in some cases your family. Thousand of business men
experience this every year. Unless you have considerable experience in the specific
type of business that you are considering going into, it is very probable that you fail.
Business format franchising is the nearest you will come to a guarantee of success in
today's market. All of the studies done have found the franchise new business start-
ups rarely fail and when you do it is because the franchisee did not obey by the
franchisors system. The learning curve of trying and failing and eventually leading to
trying and succeeding has already been achieved by the franchisor in the form ofsecrets of success for the specific business. In business format franchising all that has
been learned by going through the learning curve is transferred to the franchisee.
This is fundamentally why you buy a franchise, to minimize risk and give yourself the
best possible chance to succeed. Another reason why to buy a franchise is that a
franchise investment can be thoroughly researched before any significant
expenditure is made. With a sole trade business you are always operating in the dark
and no matter how much research you do it is very difficult to handle many aspects.
With a franchise business the franchisee is provided with a wealth of information
about the business by the franchisor. i.e. prepare best personality traits for the
business. But for the true answer to all your key questions will come from existing
franchisees. i.e. Do you feel you were properly trained.
7/28/2019 Adda Franchise Document
14/19
A M P M F o o d s ( P ) L t d . Page 14
The advantages of a franchise business to a franchisee
1) Receiving specialist training
Franchisees receive initial and continued specialized training programmes
which enables new and inexperienced franchisees to become competent operators
within their chosen business. This benefits both the franchisee and franchisor.
2) Using an established brand name-
Many franchisors have established themselves as a brand name, such as
McDonald's and Prontaprint. A franchise with such a company immediately providesyou with a nationally held reputation on which to build your business.
3) Reducing business risks
The reduction of business risk is quite outstanding compared to a sole
proprietor as the success rate is currently eight out of ten compared to an eight out
of ten failure rate for independent businesses. A franchise business is one of the
safest ways to run your business but it is not completely risk-free.
4) Benefiting from research and support
Franchisors are large enough to have their own specialist departments, for
example marketing, accounting and research. Franchisees will have access to all of
these resources. Franchisees will also receive help, advice and support on how to run
and develop their business.
5) Introducing New Products or Services
The costs associated with research and development leading to the introduction
of new products or services are carried out by the franchisor. This allows franchisees
the use of trademarks, copyrights, patents and trade secrets. These all factors
increase the credibility of the franchisee in developing their own business.
7/28/2019 Adda Franchise Document
15/19
A M P M F o o d s ( P ) L t d . Page 15
6) Geographical Area
Franchisees are given a geographical area knowing there won't be another
franchise by the same firm within the area. A detailed research is also carried out
putting in mind all the demographic and social constrains and proper improvisation
is done accordingly.
7) Advertising and promotional support
The franchisees will benefit from this especially as advertising will take place
both locally and nationally by the franchisor. The franchisee may have to pay a small
percentage to the franchisor for these services.
8) Proven business format
The franchise business is proven to be success as it is presumably well
established and well known. There is also tried and tested product or services and a
set of established guidelines which avoid major problems in the start-up period.
9) Bulk Purchasing
Better terms will be agreed through the franchisor as mainly all the businesses
of the same franchise are purchasing from a central point which leads to significant
discounts being negotiated by the franchisor and franchisee.
10) Instant recognition
The design of the premises looks the same throughout the world so it will be
recognized by tourists very easily. Ex- McDonald's, Subway etc.
Also the franchiser works on promotion of the name which is also beneficial to the
franchisee.
7/28/2019 Adda Franchise Document
16/19
A M P M F o o d s ( P ) L t d . Page 16
Financial Analysis
MODES OF FRANCHISE STAND IN PARK IN DINE IN
80-120 120-180 180+
Capital Investment 3,00,000 5,00,000 7,00,000
Sales/Day 4,000 7,000 10,000
Monthly sales 1,20,000 2,10,000 3,00,000
Running expenditure (-) 48,000 84,000 1,20,000
Rent (-) 10,000 15,000 20,000
Electricity (-) 3,000 5,000 9,000
Salary (-) 10,000 15,000 25,000
Internet (-) 1,000 1,000 1,000
Dry stock (-) 2,500 4,500 6,000
TOTAL EXPENDITURE (-) 74,500 1,24,500 1,81,000
Monthly Profit 45,500 85,500 1,19,000
Annual Profit 5,46,000 10,26,000 14,28,000
Promotional Charges (-) 40,000 75,000 1,00,000
GROSS PROFIT ANNUAL 5,06,000 9,51,000 13,28,000
BREAK EVEN POINT 30 Weeks 27 Weeks 24 Weeks
7/28/2019 Adda Franchise Document
17/19
A M P M F o o d s ( P ) L t d . Page 17
Conclusion
Overall, analysis says that food industry is a continuous growing sector in the
country promising a reliable model and high returns. It requires a very simple
approach, if systemized properly. The franchising concept is within itself a low risk
and high gain oriented model and is a very common business in developed countries.
With the saturation of the scope in developing countries like India, it is likely to grow
at a phenomenal rate.
ADDA offers a sophisticated and well proved business models franchise, which
is worth considering. It is the perfect business model to invest in to sustain in the
long run. The upcoming market scenario supports the franchise model and is very
willing to welcome it. It is the most promising business in near future. We respect the
bond between the franchiser and franchisee. We believe in uphill struggle and
anticipate the same to strive towards perfection in order to achieve and enjoy mutual
benefits and grow in the market.
7/28/2019 Adda Franchise Document
18/19
A M P M F o o d s ( P ) L t d . Page 18
Questionnaire
Just to know you a little better, we will like you to devote some amount of time filling this
form. This is just to comprehend your needs and mix them up with our resources to give you
services which are most apt for you. We appreciate your time in filling up the form!
1) Have you previously owned any business? Yes No
Note- If answer is yes, then go through question 2, 3, 4, and 5. If answer is no, jump to question
number 6
2) If yes, please name your business and related industry_________________________________
3) What was the scale of your business (No. of offices, warehouses) _______________________
4) What was the number of employees? 1-3 4-6 7-10 More than 10
5) Annual turnover ____________
6) Would you be running ADDA as a part time of business or this will be your sole business?
(Mention specific reasons, if any)
______________________________________________________________________________
7) How do you rate retail food industry in India?
Going down Little successful Scope for improvement Highly Vibrant
8) What according to you is the biggest plus point for food and restaurant industry?
Low investment Interesting business High potential Any other __________
9) What is your investment range?
2-4 lacs 5-7 lacs 8-10 lacs More than 10 lacs
10) How can you help ADDA strengthen its brand?
______________________________________________________________________________
11) Give us some point as how you will be promoting your store?
______________________________________________________________________________
7/28/2019 Adda Franchise Document
19/19
12) What is the most important quality of ADDA that attracts you?
Low Investment Novel Concept Promising Returns Low Liability
All of these Any Other ____________________________________ (Please specify)
(Kindly, fill the above questionnaire and mail it to us at [email protected])
Top Related