To improve is to change. To be perfect is to change OFTEN.
WINSTON CHURCHILL
HELLO MY NAME IS ANTHONY A.K.A @MANTWAN
EXPERIENCE DIRECTOR (I help internal teams and client partners
think outside of the box to create innovative and delightful user
experiences.)
1996 ARTIST MULTIMEDIA DESIGNER FRONT-END DEVELOPER WEB
DESIGNER INTERACTIVE ADVERTISING VISUAL DESIGN LEAD CREATIVE
DIRECTOR VP OF UX & DESIGN PRODUCT DESIGNER 3 TIMES FREELANCE
DESIGNER 2 TIMES AGENCY OWNER 2014 EXPERIENCE DIRECTOR
OVER 18 YEARS, IVE BEEN 14 TYPES OF DESIGNER THATS ONE EVERY
1.2 YEARS
60 40 SELF EMPLOYMENT VS. EMPLOYMENT
75 25 DESIGNER VS. MANAGER
REINVENTED MYSELF CONSTANTLY
TO CHANGE OUR PERSONAL LIVES WE STARTED AN AGENCY TOGETHER
I HIRED MYSELF OUT OF A JOB (And Im learning to adapt to that
change.)
There was a time when Apple couldnt be taken seriously and then
there was a time when they UNKNOWN made the rest of the world
demand only the highest quality design products and experiences.
This is when we finally had a seat at the table.
DAMN, IT FEELS GOOD TO BE A GANGSTA
EVERYONE WANTS WHAT WE CREATE. (AND THEIR ADDICTED)
THERES A TALENT WAR GOING ON.
MOMS BASEMENT
THE TOOLS WE CREATED CREATED MORE OF US.
As a designer, youre constantly trying to improve. In this
industry, if you are standing JOE WILLIAMS @STUDIOROHAN still,
youre falling behind.
A STORY OF CHANGE OUR ROOTS
THE MACINTOSH 1984
Anyone with a computer regardless if they had any experience or
not could produce design. MY DAD - ISRAEL ARMENDARIZ I felt the
quality was inferior and that it lacked the artistic touch. In my
case I decided I would find find a new career rather than compete
with rapid work.
ANTIQUE SITES 1995-2000
FLASH 1999
WEB 1.0 (K10K.NET) 1999
TAKING YOUR TALENT TO THE WEB by JEFFREY ZELDMAN 2001
FLASHWEB BASED PRODUCTS 2001
A MATURE WEB 2005-NOW
WEB 2.0 2006
WE CREATED AN INDUSTRY FULL OF DESIGN SPECIALTIES THAT DIDNT
EXIST BEFORE.
AT THE SAME TIMETHIS IS WHAT MOBILE LOOKED LIKE
AND DESIGNING FOR IT WAS HORRIBLE.
AND THEN CAME THE IPHONE.
LIKE GOOGLE GLASSES, IT WAS A BIT SILLY AT FIRST BUT IT CHANGED
OUR PERCEPTION.
BUT NOW MOBILE WEB MATTERED
APP LEAFLETS
THEY WERE DESIGNED BY DEVELOPERS. SOUND FAMILIAR?
DIGITAL DESIGN AGENCIES ARE COMPLETELY DISRUPTED THE PARADIGM
SHIFT
WE GENERALLY SPECIALIZED AND THOUGHT THAT WE WOULD BE OKAY THE
PROBLEM WEB DESIGNERS MOBILE DESIGNERS &
At times of change, the LEARNERS are the ones who will inherit
the world, while the KNOWERS will be beautifully prepared for a
world which no longer exists. ERIC HOFFER
POUR ONE OUT FOR THE HOMIES
GOODBYE WEB MASTER
HASTA LA VISTA PRINT DESIGNER
CIAO FLASH DUDE
ADIOS INFORMATION ARCHITECT
SAYONARA WEB DESIGNER
PEACE OUT MOBILE DESIGNER
HELLO PRODUCT DESIGNER
INDUSTRIAL DESIGN BRANDING SOCIAL MEDIA ANALOG DESIGN MARKETING
& ADVERTISING DIGITAL PRODUCTS
DIGITAL ECOSYSTEMS
IT DOESNT WORK. THE WATERFALL PROCESS
Proposal Contract Kick-Off Meeting Project Brief Project
Schedule Strategy Project Brief DISCOVERY User Personas FVA
Requirements Wireframes Prototype DEFINE Moodboards Conceptual
Design Visual Design Style Guide DESIGN Front-End Code Engineering
Testing & QA Release Support DEVELOP WATER FALL PROCESS EXAMPLE
DURATION 6 Mos. with a Creative Director, Information
Architect/Interaction Designer, Visual Designer, Developer
SURE, AGILE IS A BUZZ WORD. BUT IT WORKS. AGILE/LEAN
PROCSS
MVP or Subset of Features (every 2 Weeks) AVERAGE DURATION: 6
Mos. ! TEAM: Product Owner/Client Product Designer Developer
Requirements Design Develop & Release User Test THE AGILE
PROCESS EXAMPLE
PRODUCT DESIGN SKILLZ VISUAL DESIGN HEAVY 10% 20% 70%
INTERACTION HEAVY 10% 70% 20% PM HEAVY 75% 20% 5% AN EVEN SPLIT 33%
33% 33%
Hire a Product Designer who knows iOS, Android, Windows, and
great at UX but is also HE WHO WILL NOT BE NAMED a talented
illustrator.
WILSON MINER WHEN WE BUILD If the environment is always
changing, then we need to be always learning.
future predictionsLETS TAKE A GLIMPSE INTO THE FUTURE
THEYRE EVERYWHERE. (OBVIOUSLY)
MOVIE IRON MAN
MOVIE HER
If the project you worked on hit the market and no body wanted
it, nobody used it, DAVID COLE would you blame yourself? If the
answer is no then I think you do not have enough authority. If
youre blaming others for the outcomes in your work, its time to
demand more.
THE HALF-PIPE EFFECT PAST MOBILEWEB PRODUCT DESIGN FUTURE
THEN NOW
EMBRACING CHANGE
LEARN TO SELF MANAGE AND SUPPORT YOUR TEAM 1
REACQUAINT YOURSELF WITH SOUND, ANIMATION & MOTION
GRAPHICS. (AND 3D IF YOURE BRAVE ENOUGH) 2
3 ITS ALWAYS ABOUT WHAT THE USER WANTS AND NEEDS. NOT YOU.
4 DEVELOP T-SHAPED SKILLS
BREADTH OF KNOWLEDGE DEPTHOFEXPERTISE
5 GOOD OR BAD, A UX IS A RESULT OF WHAT YOU AND YOUR TEAM
CREATES. ITS NOT A ROLE.
EMBRACE AGILE 6
5 LEARN MOBILE ALREADY 7
KNOWING IOS ISNT EVEN HALF OF THE BATTLE 8
ITS NOT JUST ABOUT HOW IT LOOKS AND FEELS. DESIGN IS HOW IT
WORKS. 9 STEVE JOBS
THE PROBLEM ISNT SOLVED UNTIL IT CAN BE DEMONSTRATED. 10
PHOTOSHOP IS NOT THE CANVAS. THE TECHNOLOGY IS. 11 MATTHEW
ARMENDARIZ
SHOULD DESIGNERS CODE?
UNDERSTANDING TECHNOLOGY (OUR CANVAS) WILL HELP US CREATE
BETTER WORKS OF ART
LEARN TO SELL YOUR WORK AND ESTIMATE ON THE SPOT. 12
LEAD, FOLLOW, AND GET OUT OF THE WAY 13
OR MAYBE YOU ALREADY KNOW THIS AND I AM THE ONE WHO NEEDS TO
CHANGE. 14
RICHARD TIRENDI If youre the smartest person in the room, you
might be in the wrong room.
THANK YOU & LETS KEEP IN TOUCH WWW.FUNSIZE.CO ! " #
[email protected] @MANTWAN @FUNSIZE