1. Adapt or Die Social trends and what they mean for brands
Louise Goulden (Blonde) #signalnoise #socialmedia
2. Adapt or die Social trends and what they mean for
brands
3. The rise of low-involvement digital. Integrated social for
commercial ends. The importance of keeping it real.
4. The rise of low-involvement digital.
5. Average number of social media accounts
6. Messaging apps are on the brink over overtaking social
networks in user numbers Big 4 social networks Big 4 messaging
apps
7. Integrated social for commercial ends.
8. Seriously?
9. Social media to track intent.
10. Despicable Me 2 soundtrack released. Happy not a hit High
impact, disruptive content Social media buzz Monitor reactions and
track intent Opportunities to listen/buy across multiple channels
Grammy win announcement with link to buy Get Lucky Email with pre-
order special offer for album Happy best- selling single of 2014.
Album #1 in 12 countries Could have stopped here Video shares
Website visits Newsletter sign-ups
11. Social media for insight.
12. Social media for a single- minded purpose.
13. The importance of keeping it real.
14. Consumers, particularly Millennials, are increasingly
discriminating between brands by looking for ethical behavior and
sustainability. They are also looking for brands and companies with
clear values. A growing number of brands are focusing on doing
rather than talking as a marketing platform, using activism,
innovation and philanthropy projects to connect with consumers and
inspire marketing content. JWT The Future 100: Trends and change to
watch in 2015