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Real Estate Workshop
Why Use a Realtor?
Complex, ever-changing real estate regulations!
!Buying or selling a home is not like purchasing a plane ticket. Every home is
different, and laws change every year and vary from state to state.
Generally speaking, people purchase a new home every 7-10 years, and a
lot can — and usually does — change between transactions. Realtors® are
immersed in real estate, and they must stay current with all the updates in
regulations, laws, contracts and practices. Once you retain your Realtor®,
they put that knowledge to work for you.
!Source: National Association of REALTORS® 2012 Survey of Home Buyers and Sellers.
Help finding the right home!!
Browsing online is a terrific way to start a home search — in fact, almost 90
percent of people start their home search online.1 But when it’s time to buy,
knowing all the pros and cons of a property can help you make the right
decision. Realtors® live and breathe real estate, and they can share
information about a home that you wouldn’t otherwise know. Your Realtor®
can go beyond the aesthetics and tell you important details about homes
you’re considering.
!Source: National Association of REALTORS® 2012 Survey of Home Buyers and Sellers.
Why Use a Realtor?
Pricing and selling a home !There are lots of sites where you can view price estimates for your home
before you list it for sale, but you take a risk using them. In some markets,
online estimates can be off by as much as 50% percent. Realtors® know
the local market, have access to the freshest sale data, and can price your
house in line with the market to maximize your earnings.
!In 2012, sellers using an agent got $40,100 more: The median sale price for
the 88 percent of sellers who worked with an agent was $215,000, versus a
median sale price of $174,900 for the 9 percent of sellers who didn’t use an
agent.1
!Source: National Association of REALTORS® 2012 Survey of Home Buyers and Sellers.
Why Use a Realtor?
!Contracts and negotiations!
!Finding the right home is the fun part. Then the real work begins.: Today’s
contracts can be 50 pages long. Realtors® can help you navigate these
complex documents and craft an attractive offer that makes sense for
you. Plus, when it comes to negotiation, your Realtor® is your advocate
and can bring an objective voice to a very subjective situation.
!Source: National Association of REALTORS® 2012 Survey of Home Buyers and Sellers.
Why Use a Realtor?
Following a code of ethics!!
When you work with a Realtor®, you’re partnering with a professional who
operates according to a strict code of ethics. In place for over 100 years,
the Realtor® Code of Ethics ensures that consumers who work with a
Realtor® are treated professionally and ethically in all transaction-related
matters.
!Source: National Association of REALTORS® 2012 Survey of Home Buyers and Sellers.
Why Use a Realtor?
Commission
Working With Real Estate Agents In North Carolina
Rule of thumb: Don’t tell your agent anything until you have a clear
understanding of the agent’s role in the transaction. This will protect
you and your position through the negotiation process.
The first thing a Realtor® in North Carolina does is to
review a disclosure.
DUTIES vs. RESPONSIBILITIES !✓ Fiduciary/Statutory Duties to a Principal (Client) !Undivided Loyalty, Obedience, Reasonable Care and Diligence, Confidentiality, Full Disclosure and
Accounting !✓ A Summary of Agent’s Duties to their Principal (Client) !
• Duty to avoid any willful or negligent misrepresentation or omission of a material fact to a principal (or any other party to a transaction). This includes a duty to disclose all material facts about which the agent has knowledge or should reasonably have acquired knowledge.
• Duty to avoid making false promises that are of a character likely to influence, induce or persuade a party to a transaction.
• Duty to avoid any undisclosed conflicts of interest. • Duty to properly account for funds held in trust for the principal. • Duty to act competently in the performance of services. • Duty to avoid improper conduct and to be honest in all dealings with the parties. • Duty to promptly deliver all offers and contracts to a party to the transaction. • Duty to disclose to the principal any commissions, referral fees, kickbacks and similar payments
from third parties. ! !
✓ Agent’s Responsibilities to Third Person (Customer) !• Responsibility to refrain from misrepresenting or failing to disclose a material fact as prohibited
by the North Carolina Real Estate License Law. • Responsibility of “honesty and fairness” under the common law. • Responsibility to refrain from unfair deceptive trade practices which are prohibited by consumer
legislation. !
Communication
Buyer’s Agent Seller’s Agent
BuyersSellers
The Home-Buying
Process
Why Pre-Qualify for a Mortgage?
1. You'll know how much money you can qualify to borrow depending on your income, your debts
and your credit history.
!2. You'll have more leverage in negotiations with the seller. A pre-approval letter is an especially
favorable point in a close multiple offer situation. And, you can feel more confident about making
an offer with a pre-approval letter in hand and the knowledge that you'll be able to obtain a
mortgage.
Once the search begins…
1. Your Realtor will send you e-mail alerts with all the new listings.
2. Feel free to drive by and take a look.
3. When you are ready to view the property in person, let your Realtor know.
4. Your Realtor will schedule all of the appointments for you.
5. Your Realtor will accompany you on all showings.
6. It is important to remember that the “Listing Agent” is representing the seller, while your Realtor is representing, “YOU”…
Confidential Information
• At times the listing agent or sellers of the property may be present during our appointment.
!• Keep in mind that any
expression or excitement that you show can dramatically decrease our negotiating power.
!• Once we are alone you are
encouraged to share your thoughts with me, so that I can advise how we should proceed.
Where is your dream home?
South Mecklenburg
©2009 - At Home Magazine | 51
South Mecklenburg
schools Public Schools:
Charlotte-Mecklenburg Schools 980.343.3000 www.cms.k12.nc.us
Private Schools:
Charlotte Country Day jk-12 704-943-4500 www.charlottecountyday.org
Charlotte Latin School prek-12 704-846-1100 www.charlottelatin.org
Holy Trinity Catholic Middle School 6-8 704-527-7822 www.htcms.com
Providence Day School tk-12 704-887-7041 www.providenceday.org
attractions SouthPark Mall, Ballantyne Resort, The Village @ SouthPark, Charlotte’s
Symphony’s Summer Pops Series, Phillips Place, Freedom Park, Carolina Place Mall,
McMullen & McAlpine Creek Greenways, Shalom Park For more info:
Charlotte Chamber of Commerce: www.charlottechamber.com
City of Charlotte: www.charmeck.com
about south mecklenburgSouth Charlotte has been a hotbed of growth for the past several years. The SouthPark
area boasts the states 2nd largest business district. Beautiful neighborhoods, exquisite
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streets of South Charlotte.
www.visitcharlotte.com
62 | ©2009 - At Home Magazine
Your Home Wish List
Creating a list of the desired features and amenities for your new home will help me target them properties that meet your criteria. Please consider the following and record any notes or preferences:
1. House style_________________________________ !2. Number of bedrooms________________________ !3. Number of bathrooms ________________________ !4. Living room________________________________ !5. Dining room_______________________________ !6. Family room_______________________________ !7. Fireplace__________________________________ !8. Home office_________________________________
9. Kitchen__________________________________ !10. Basement_______________________________ !11. Garage stalls____________________________ !12. Lot size_________________________________ !13. Pool___________________________________ !14. Age of property__________________________ !15. View____________________________________ !16. Fencing_________________________________
Terms of an Offer To Purchase
Due Diligence Fee !The buyer pays a fee to the seller because they incur a loss of market time while the buyer is exercising due diligence. In other words, the home is substantially ‘off the market’ and is marketed as ‘under contract’. Hence, the fee charged to the buyer.
Terms of an Offer To Purchase
Earnest money !
The earnest money deposit is generally submitted along with the contract (or at
a subsequent time as dictated in the offer to purchase) to demonstrate a
buyer’s sincere interest in seriously pursuing the purchase of the property.
Offer and Counter Offer
• Now that we have found your home and come up with a strategy it is time to put it in writing.
• We will draft your offer. • We will take your good
faith deposit. • We will submit your offer. • We will wait.
• Waiting will be difficult for you.
• The moment I get word, I will contact you.
• It is important that I have all of your contact information.
• The sellers will either accept, counter or refuse your offer.
Negotiating
• Refusal – The seller can simply say “NO” and I can guide you on how to proceed from there.
• Counter Offer – The seller can say “Maybe” if you agree to my new terms.
• Acceptance – The seller can accept your offer as written.
• Depending on the response from the seller, just remember that I am here to guide you every step of the way.
• As your trusted advisor, I will communicate with you every step of the way.
• What I know, you will know.
Done negotiating, now what?
• Per our contract we now have an opportunity to bring in inspection professionals during the Due Diligence Period to make sure that the home is: Sound, Safe and Secure.
• The mortgage company will order an appraisal to verify the homes value.
Effective date Termination Date
Closing
Due Diligence Period
Due diligence is when the buyers find out everything the seller and agent never told them that they need to know.
Due Diligence Period
Home Inspection.. What? & Why?A home inspector typically examines the condition of the property,
including the plumbing, heating, cooling, and electrical systems, and the
structural components. In North Carolina, professional home inspectors
must be licensed.
!Read the home inspection report carefully. Not having a home inspection
may save you money “up front”, but it could be very costly if you find after
the due diligence period or after closing that there is a major defect in the
property.
Wells and Sewage Disposal Systems Inspection … What? & Why?
A well inspection and separate water test should be done to
determine whether there is an adequate amount of water and
water pressure for the property and if there are any harmful
contaminants in the water.
Title Insurance .. What? & Why?
The lender will require the borrower to purchase title insurance to
protect its interests from potential title problems. Problems such as
unpaid judgments, taxes, mortgages, etc. on the property.
A Survey.. What? & Why?
A survey provides accurate measurements of the property, its precise
total area, the location of buildings and other improvements to the
property, and any encroachments, easements and possible setback
violations. The buyer is typically responsible for paying for the survey.
!You should also be aware that the title insurance company may
exclude from coverage problems shown on the survey which are not
resolved before closing.
An Appraisal.. What? & Why?
The buyer should review the appraisal report prior to the
end of the due diligence period to make sure the value
of the property matches what you were told by the seller
or real estate brokers and what is shown in the purchase
contract.
How Do Appraisals Determine Price?
A lender is going to base their loan to value off of whichever is lower, the
appraised value or sales price. So even if a seller gets what they are
asking for a property, say $325,000, and the house appraises for
$294,000, they are going to base our loan to value, or what the buyer
can borrower off the $294,000.
How Do Appraisals Determine Price?
Lenders require appraisers to use properties that are closed sales within 30 days and
are within 1 mile of the subject property. The reason for this is that lenders want to
make sure the property they are securing the loan against is obtaining a value of
other like properties around it in the same neighborhoods. Unfortunately, this can
create a stress on sellers in our current market environment if they have had the
misfortune of having a lot of foreclosures in their neighborhood, but a home is only
worth what the market will support at that time, so if there are a lot of foreclosures
to choose from then that is part of the market and those will be considered as
comps and if they are listed that would be considered as a property that a buyer
would look at and purchase.
How Do Appraisals Determine Price?
If a seller has a house that is all brick and all the other homes in the
neighborhood are siding the borrower will get an adjustment made for their
brick, but the appraiser will not go outside the neighborhood if other homes
have closed in that neighborhood. He will just make a market adjustment for
that cost.
The bottom line is that the house has to appraise and it has to appraise based
on comps located close to the subject property. That is why Realtors do
market summaries prior to going on listing appointments. If you can’t find the
data to support what the seller wants to list the property for then neither will
the appraiser.
How Do Appraisals Determine Price?
Results
Based on the due diligence
results, the buyer’s agent
communicates the results
and advises the buyers on
their next steps.
Repairs
• Refusal – The seller can simply say “NO” and I can guide you on how to proceed from there.
!• Counter Offer – The
seller can say “Maybe” if you agree to my new terms.
• Acceptance – The seller can accept your requested repairs. !
• As your trusted advisor, I will communicate with you every step of the way.
!• What I know, you will
know.
Repairs
Buyer To Do List
• Now that inspections are done….
• Finalize mortgage paperwork…
• Chose a closing representative, attorney, title agent…
• Obtain Home Owners Insurance.
• Home Warranty • Arrange for Movers…
Pre Closing Inspection
• Prior to signing the final documents on your home we will visit the property to make sure it is being transferred to you the way you expected it. !
• It is time to start getting excited.
Settlement Day
The closing attorney may disburse funds immediately after closing
has been completed, the title has been updated, and the
documents have been recorded.
!1. The seller should discuss the timing of disbursements with the
closing attorney in advance so you can be aware of any possible
delays.
!2. The buyer should be aware that the seller will not give you
possession of the property until he/she receives their proceeds from
the sale.
Did you forget to sell your previous House? !
That’s Okay !!
Steps Before Listing & Marketing !
Let’s Get Your Home Ready To Sell !!
1. Pricing
2. Seller Net
3. Staging your home
ASKING PRICE VS. SELLING PRICE
Price too low and you lose the value. Price too high and you lose the buyers.
Strategically price your home to get it sold for the most money in the least amount of time.
!Starting too high and dropping the price later misses the excitement and fails to
generate strong activity.
PRICE COMPETITIVELY—THE FIRST 30 DAYS ARE CRITICAL
PRICING VS. POTENTIAL BUYERS
Pricing your property competitively will generate the most activity from agents and buyers.
Asking Price Compared to Market Value
Percentage of Potential Buyers who will look for Property
Market Value
+10%
+15%
-15%
-10%
60%
30%
10%
90%
75%
IMPORTANCE OF PRICING
I will negotiate on your behalf to get you the best price at the best terms in the
shortest amount of time.
Over time a home that has not been sold may attract offers below market value.
In a market with rising home values, if a seller wants a
price that’s ahead of the market, the market may go up
enough to make that price attractive for buyers.
Pricing Your Home To Sell
If sellers fall behind a market with falling home values, they
can end up chasing the market down, because home
values are always falling faster than their price reductions.
Pricing Your Home To Sell
• Pricing your home right the first time is key. • Proper pricing attracts buyers. • An overpriced house will not sell.
Pricing Your Home To Sell
The bottom line is that the house has to appraise and it has to appraise based
on comps located close to the subject property.
!If you can’t find the data to support what the seller wants to list the property
for then neither will the appraiser.
How Do Appraisals Determine Price?
Seller’s Net: !
Approximately, How Much Money Will
You Make?
Staging•Sell Faster
•Sell For More Money
You could
receive multiple offers!
Terms of an Offer To Purchase
Due Diligence Fee !The buyer pays a fee to the seller because they incur a loss of market time while the buyer is exercising due diligence. In other words, the home is substantially ‘off the market’ and is marketed as ‘under contract’. Hence, the fee charged to the buyer.
Terms of an Offer To Purchase
Earnest money !
The earnest money deposit is generally submitted along with the contract (or at
a subsequent time as dictated in the offer to purchase) to demonstrate a
buyer’s sincere interest in seriously pursuing the purchase of the property.
Offer and Counter Offer
!• The sellers will either accept, counter or
refuse an offer. • Countering an offer is a great way to
begin negotiations.
Negotiating
• Refusal – The seller can simply say “NO” and I can guide you on how to proceed from there.
• Counter Offer – The seller can say “Maybe” if you agree to my new terms.
• Acceptance – The seller can accept your offer as written.
• Depending on the response from the seller, just remember that I am here to guide you every step of the way.
• As your trusted advisor, I will communicate with you every step of the way.
• What I know, you will know.
Done negotiating, now what?
• The Due Diligence Period takes place to make sure that the home is: Sound, Safe and Secure.
Effective date Termination Date
Closing
Due Diligence Period
Due diligence is when the buyers find out everything the seller and agent never told them that they need to know.
Due Diligence Period
Results
Based on the due diligence
results, the buyer’s agent
communicates the results
and advises the buyers on
their next steps.
Repairs
• Refusal – You can simply say “NO” and I can guide you on how to proceed from there.
!• Counter Offer – The
seller can say “Maybe” if you agree to my new terms.
• Acceptance – The seller can accept your requested repairs. !
• As your trusted advisor, I will communicate with you every step of the way.
!• What I know, you will
know.
Settlement Day
The closing attorney may disburse funds immediately after closing
has been completed, the title has been updated, and the
documents have been recorded.
!1. The seller should discuss the timing of disbursements with the
closing attorney in advance so you can be aware of any possible
delays.
!2. The buyer should be aware that the seller will not give you
possession of the property until he/she receives their proceeds from
the sale.
704-458-4213 [email protected]
My Commitment to You
Real Estate Consultant / Broker !
No one will work Harder to get you the Results you deserve than Frank
704-458-4213 !
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