ACCELERATING OUR JOURNEY TO THE CLOUDTONY PAGLIARULO, EMC CORPORATION
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ACCELERATING OUR JOURNEY TO THE CLOUDTony PagliaruloVice President, Business Technology & Service DeliveryEMC Global IT
AkamaiEdge 2011
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I.T. BUDGET DILEMMA
Source: Forrester Research, Inc., IT Budget Allocations: Planning For 2011, December 3, 2010
73%Maintain
27%Invest
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Today’s RealitiesIT Budget Dilemma Dramatic Information
Growth
Dedicated Customized Infrastructure Stacks
Rapidly Changing Business
Aging Data Centers ~100% Allocated-Under
UtilizedInformation Security
Solution Delivery Time Complex Monolithic Apps
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IN A DECADE THE DIGITAL UNIVERSE WILL BE35 ZETTABYTES35,000,000,000,000,000,000,000
Source: 2010 IDC Digital Universe Study
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In 2010…
88% OF FORTUNE 500 HADBOTNET ACTIVITY
ASSOCIATED WITH THEIR DOMAINS
Source: Panda Labs Research
Enter The Cloud.
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Cloud Attributes• Elasticity• Agility• Mobility• Self service• Metered Usage• 100% Virtualized• Multi tenancy• Cost Transparency
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Waves Of Change
CloudComputing
MinicomputerMainframe
PC/ Microprocessor
Networked/ DistributedComputing
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EMC’s MissionTo Lead Customers On Their Journey To Hybrid Cloud Computing And Transforming IT… By Enabling Them To Store, Manage, Protect, And Analyze Their Information Assets In A More Agile, Trusted, And Cost-efficient Way.
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Private Cloud Is The First Step
“35% Have Implemented A Private Cloud
30% More Will In 2011”GARTNER DATA CENTER CONFERENCE 2010
Enterprise IT Private Cloud
InfrastructureTransformation
1 2 3
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Private CloudEnterprise IT Public Cloud
Service Providers Create New Options
ServiceProviderInfrastructure
Transformation
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Hybrid Cloud Is The Destination
PrivateAutomated Hybrid
Cloud InfrastructurePublic
InfrastructureTransformation
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Hybrid Clouds Require Hybrid Technologies
PrivateAutomated Hybrid
Cloud InfrastructurePublic
InfrastructureTransformation
Management
Federation
Trust
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Virtualize Mission Critical Applications
ApplicationTransformation
InfrastructureTransformation
PrivateAutomated Hybrid
Cloud InfrastructurePublic
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Build New Business Applications
ApplicationTransformation
New Application Platform
InfrastructureTransformation
PrivateAutomated Hybrid
Cloud InfrastructurePublic
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Big Data Applications Have Arrived
ApplicationTransformation
InfrastructureTransformation
PrivateAutomated Hybrid
Cloud InfrastructurePublic
New Application Platform
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CLOUD TRANSFORMS IT
BIG DATATRANSFORMS BUSINESS
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!!!
!!!
!!!
!!!
!!!“Big Data Is Less About Size, And More About Freedom”―Techcrunch
!!!
!!!
!!!“Findings: ‘Big Data’ Is More Extreme Than Volume”― Gartner
“Big Data! It’s Real, It’s Real-time, and It’s Already Changing Your World” ―IDB
“Total data: ‘bigger’ than big data”
― 451 Group
THE ERA OF
BIG DATA
IS HERE…
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Big Data: Not Just For Google and Facebook “Just as search engines have transformed how we access information, other forms of big data computing can and will transform the activities of companies, scientific researchers, medical practitioners, and our nation’s defense and intelligence operations.”Randy H. Katz
UC BerkeleyEdward D. LazowskaUniversity of Washington
Randal E. Bryant Carnegie Mellon University
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Access Application From Any Device
End User ProvisioningTransformation
ApplicationTransformation
New Application Platform
InfrastructureTransformation
PrivateAutomated Hybrid
Cloud InfrastructurePublic
New End User Computing
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S E
C U
R I T
YA U T O M
A T I O NA New Layering Of IT
End User ProvisioningTransformation
ApplicationTransformation
InfrastructureTransformation
New Application Platform
PrivateAutomated Hybrid
Cloud InfrastructurePublic
New End User Computing
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EMC IT’s Cloud Vision
Traditional Apps SaaS “Next-Gen” Cloud Apps
Private
Cloud
PublicCloud
Integration and Federation
VirtualizationInformation
Security
Virtual Clients
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Built on EMC’s Cloud Portfolio
Isilon Greenplum
Data Domain, Avamar, Networker
VNX VMAX
View
Next-Gen Cloud Applications
Ionix VPLEX
vShield vCloudDirector
CloudFoundryvSphere
vFabricCloudFoundryvSphere
vFabric
Traditional Applications
Big Data
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The EMC Services Portfolio
Big Data Acceleration
Enterprise Applications
Business Continuity & Resiliency
VMware VMware
Cloud Acceleration
OrganizationalTransformation
Governance, Risk &Compliance
ApplicationTransformation
Big Data Applications
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Three Cloud Models Are Emerging
Storage PoolCPU Pool Network
Verticalization
Virtual Infrastructure
VirtualizationÜber-Cloud
Applications
DatabaseOperating System
Middleware
ServerStorage
Applications
DatabaseOperating System
Middleware
Network
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EMC Cumulative 8 Year Technology Investment
R&D $10.5BM&A $14B
Our Journey To The Cloud/Big Data
2003AND BEFORE
20052007
2009
ENTERPRISESTORAGE
INFORMATIONLIFECYCLE
MANAGEMENT
INFORMATION & VIRTUAL
INFRASTRUCTURE
JOURNEYTO THECLOUD
2011CLOUD &BIG DATA
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The Financial Strength To Invest Heavily
All data for calendar year 2010 except 2011 Fortune 500 ranking and market capitalization, which is as of 21 April 2011.
2011 Fortune 500 Rank 1522010 Revenues $17B2010 R&D Investment $1.9B2010 R&D As A Percentage Of Revenues »11
2010 Free Cash Flow $3.4B2010 Total Cash And Investments $9.5BMarket Value $59B
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Why EMC For Your Journey?• Compelling Vision And
Strategy.• Market-leading Technology,
Products, Services & Support.• World-class Partner
Ecosystem.• Record Financial Strength.
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EMC IT at a Glance20112004
User Profiles 24,000 “internal” users 50,000 “internal” users
IT Environment
70,000 customers and partners 5 data centers, 960TB storage
400,000+ customers and partners5 data centers, 10 PB storage
Business Applications ~ 400 applications and tools ~500 applications and tools
Virtualization 2,000 physical servers ~ 6,000 OS images (worldwide)80% of all servers virtualized
Global Support 50+ countries and 15 languages 80+ countries and 20 languages
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EMC IT’s Journey to the Cloud%
Virt
ualiz
ed
86%100%
80%
40%30%
15%
2004-08 2009-10 2011+
Run IT as abusiness
Virtualize Mission Critical applications
Development, test, and IT-owned applications
WE ARE HERE
IT PRODUCTIONEfficiency
BUSINESS PRODUCTION
Quality of Service
IT AS A SERVICEAgility
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IT ProductionApproach• Consolidated infrastructure• Tiered storage• Standardized on x86 architecture• Introduced server virtualization• Transitioned to disk based backup• Optimized data center
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EMC IT’s Journey to the Cloud%
Virt
ualiz
ed
86%100%
80%
40%30%
15%
2004-08 2009-10 2011+
Run IT as abusiness
Virtualize Mission Critical applications
Development, test, and IT-owned applications
WE ARE HERE
IT PRODUCTIONEfficiency
BUSINESS PRODUCTION
Quality of Service
IT AS A SERVICEAgility
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Business ProductionApproach• Swept the floor of legacy
stacks• Created virtualized, tiered,
shared platforms• Integrated management and
security• De-duplicated backup• Planned next generation data
center
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Mission Critical Applications Virtualized• Exchange 2007• EMC.com• eServices• Electronic License
Management• Business Intelligence/
Enterprise Reporting
• eBusiness Suite• Product Lifecycle
Management• Knowledge Management • Document Management
System• Active Directory• DNS
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• Socialize with internal customers and gain executive buy-in
• Standardize for efficiency and simplify for savings
• Define new measures and baseline performance
• Embrace a virtual-first policy – and don’t turn back
• Invest in skills and education
Lessons Learned
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Benefits Along the Journey%
Virt
ualiz
ed
86%100%
80%
40%30%
15%
2004-08 2009-10 2011+
Run IT as abusiness
Virtualize Mission Critical applications
Development, test, and IT-owned applications
WE ARE HERE
IT PRODUCTIONEfficiency
BUSINESS PRODUCTION
Quality of Service
IT AS A SERVICEAgility
$11M
$6M Data Center Equipment Savings
55% of OS ImagesVirtualized
60% of Mission CriticalApps Virtualized30M Pounds of CO2 Reduced
OpEx Savings$12M
$74M Data Center Equipment Savings
170% Storage Admin Productivity Up
34% Increase in Energy Efficiency
60M Pounds of CO2 Reduced
Power and Space Savings $$ OpEx Savings
t Time to Provision
C Customer Sat
C Cost Transparency
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IT as a Service
• Increased IT agility• Service consumption mindset• Service-based pricing• Service level expectations• Integrated cloud architecture• Integrated GRC
Optimizing IT Production for Business Consumption
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IT as a Service Framework
User Interface as a Service
Software as a Service
Platform as a Service
Network Compute Storage and BackupConverged Infrastructure
Infrastructure as a Service
SecurityIntegration Layer
Application/Web Servers
Development ToolsContent ManagementBusiness Intelligence
Business Applications
Virtual Desktops Choice Computing Mobility
Service Management Standardization Simplification Management and Automation
Database Platforms
GRC
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An Organizational Evolution Is UnderwayImperativeBusiness and financial management
IT Service ManagementNew focus areaCloud service operations management
Infrastructure as a Service
Platform as a
ServiceVirtual
Desktop as a Service
Enterprise Application
s as a Service
New roles emergingCloud Architect, Cloud Admin Cloud Capacity PlannerIT Automation Engineer
Virtual Infrastructure ArchitectureVirtual Infrastructure Management
Security
Systems Storage
Backup and
Recovery
Data Center Networ
ks
Traditional roles are still essential
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Takeaways• Cloud Computing presents an incredible opportunity• Competitive pressures will force IT organizations to
evolve towards a service-provider business model• “Front office” business roles are becoming necessary
and integral to enable this transformation• Technology convergence, virtualization and
automation are creating new, high value IT roles• It’s a journey
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www.EMC.com/EMCITProven
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THANK YOUTHANK YOU
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