Presenter Name:
Gavi Zeitlin Date: April/ 30/2014
Email Marketing Automation:How any business can automate lead generation and sales on their
website
Hashtag: #EmailAutomation
#EmailAutomation
Housekeeping
Unmute computer speakers
Slides and recording distributed via email afterwards
Submit questions via the Q&A panel through Go-to-Webinar
Hashtag: #EmailAutomation
#EmailAutomation
About the Presenter A digital marketing consultant with more then 7 years of experience in
direct response marketing
The author of the #1 best selling book “Email Marketing Automation”
His email and content strategies have generated millions of dollars for the companies that he's worked for
He’s been an integral part to building a startup that was recently acquired by a Fortune 200 company
Gavi Zeitlin Bestselling Author & Digital Marketing Consultant
#EmailAutomation
About Regalix
An award-winning Co-Innovation company that leverages technology and marketing to help companies grow.
Forefront of Innovationo Digital Marketing Serviceso Technology Enabled Serviceso Regalix Labs
Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team
Fortune 500 and Venture Backed Customers (B2B and B2C)
Global Operations: HQ in Silicon Valley, 2 Offices
Industry Recognition
#EmailAutomation
Free Downloads
Gavi ZeitlinBestselling Author &
Digital Marketing Consultant
Download Now
#EmailAutomation
What you will get from this presentation
• How to structure your website to capture leads.
• How to turn those leads into customers.
• How to utilize the “Buyers Triangle” with marketing automation to capture up to 67% of new buyers in your market.
• The 3 key metrics to focus on to sharpen your lead generation machine.
#EmailAutomation
What is Marketing Automation?
“Marketing systems which are set up to automatically send relevant messages to
prospects and customers depending on what stage they’re at in the buying process.”
#EmailAutomation
Marketing Automation Example
Website with no lead capture
Comes to site
Doesn’t find anything of interest/is
pulled away from the
computer/isn’t ready to
buyLeaves siteMissed
opportunity
#EmailAutomation
Website with lead capture
Comes to site
Downloads free relevant information in exchange for an email
address
Marketing automation
system sends Dave
additional information about the
product/service
Dave
Dave, after having all of
his objections
addressed is ready to
purchase.
Dave buys
#EmailAutomation
Direct Marketing with Email
• Extremely high ROI– Traditional advertising 1:2 ROI– Email Marketing, up to 1:42 ROI (What Counts)
• Very personal – most people communicate via email with their close friends
• Can be entirely automated
#EmailAutomation
Buyers Triangle
#EmailAutomation
Structuring Your Website for Lead Capture
• Mindset shift– Your website is not an online brochure. It has
the potential to be your top salesman, who works 24/7 for free.
#EmailAutomation
Stages of the Marketing Cycle
• Attracting Prospects
• Lead capture
• Product/Service education
• Sale
• Follow up
• Up selling and cross-selling
#EmailAutomation
Website Sales Structure
Headline: Designed to grab the visitors interest
Copy on the site should be pain/problem oriented with the goal of offering information for an email address
Off-site, the emails build the relationship and encourage more questions
Overcome all objections to lead to the sale
#EmailAutomation
Logo/Nav BarLogo/Nav Bar
This website will solve all of your problems!
Lorem ipsm dolorsit ametLorem ipsm dolorsit amet Lorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsitLorem ipsm dolorsit ametLorem ipsm dolorsit amet Lorem ipsm dolorsit ametLorem ipsm dolorsit amet
This website will solve all of your problems!
Lorem ipsm dolorsit ametLorem ipsm dolorsit amet Lorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsitLorem ipsm dolorsit ametLorem ipsm dolorsit amet Lorem ipsm dolorsit ametLorem ipsm dolorsit amet
The 5 most dangerous
trends facing lawyers in
today's changing market.
Download your free report:
Name:________Email:________
The 5 most dangerous
trends facing lawyers in
today's changing market.
Download your free report:
Name:________Email:________
The 5 most dangerous trends facing lawyers in today's changing market. Download your free report:
Name:__________Email:__________
The 5 most dangerous trends facing lawyers in today's changing market. Download your free report:
Name:__________Email:__________
#EmailAutomation
#EmailAutomation
#EmailAutomation
ABS Company Presents
The Ultimate Guide to Increasing Leads from Your Website
NoI have enough leads. I
don’t need more business.
NoI have enough leads. I
don’t need more business.
YES!Send me my free
guide
YES!Send me my free
guide
Bounce Exchange
#EmailAutomation
Offering a Lead Magnet
Types of value– White paper/reports– Pricing information– Spec sheets– Tips and guides
• End with a call to action.
The goal is to give something that will help with the decision-making process.
#EmailAutomation
The Secret to Closing
• Follow up “drip” emails– Being helpful vs. selling– Goal is to address objections and educate– Each email must contain direct CTA– Qualifying leads– Up to an increase of 451% in qualified leads
(average 337%)
#EmailAutomation
3 Key Metrics to Focus on
1. Open rate– For all emails
2. Click-through
3. Conversion Rate
Test everything!
#EmailAutomation
Recap
• Email marketing - up to a 1:42 dollar ROI.
• Approaching your website to generate leads and sales.
• Sales structure of a website.
• Mindset shift from “online brochure” to a website that sells.
• How using the Buyer’s Triangle you can carve out more market share – up to 67% of new customers.
#EmailAutomation
References
• Book: Email Marketing Automation – E-book available on Amazon
• Bounce Exchange www.bounceexchange.com
• Ontaport http://gavizeitlin.com/ontraport
• Aweber http://gavizeitlin.com/aweber
#EmailAutomation
Call to Action
• Download the Email Copywriting Checklist at http://gavizeitlin.com/regalix
• Put up an email capture – Today!
• Consultations: [email protected]
#EmailAutomation
Do join us for our next webinar titled, “Video Marketing: From Brand to Demand” on Tuesday, May 20, 2014, 1:00PM ET/10:00AM PT
Speakers
Mani Iyer, CEO & Founder, Lasse Rouhiainen Kwanzoo Inc Author, Speaker, Trainer
Visit our page http://bit.ly/1iFUbDm to explore more on Video Marketing
Also visit http://bit.ly/1fFhmeb to read more on Marketing Automation
25
#EmailAutomation
Get in Touch
If you have any questions about this webinar please feel free to get in touch with us at [email protected]
For more information on Regalix visit: www.regalix.com
For more information on Gavi Zeitlin visit: http://gavizeitlin.com/regalix/
26
Top Related