Founded in Italy in 1981 by Mr. Tonino Lamborghini, heir of the Lamborghini family, today the
company’s headquarters are located in the magnificent Palazzo del Vignola, a Renaissance villa
just outside Bologna’s city walls.
Mr. Lamborghini has taken inspiration from his family heritage and his vast experience in
mechanical and automotive engineering to develop a lifestyle experience brand with a range of
luxury design products, including: watches, eyewear, smartphones, perfumes, furniture, clothing,
sports accessories, signature beverages, 5-star boutique hotels, lounges and restaurants.
For more than 30 years, Tonino Lamborghini has been a byword for
Made in Italy lifestyle.
By staying true to the tradition and heritage of the Lamborghini family,
the Tonino Lamborghini Company seeks to promote distinctive Italian
style and taste. Uncompromising spirit, Italian ingenuity and design
- together with the talent of a brand recognized throughout the globe
as a beacon of luxury, exclusivity and Italian flair - are the values of
the Tonino Lamborghini brand.
The company’s vision is to bring the passion and spirit of Italy to the
global market with unique and distinctive products, inspired by Italian
industrial design and the Lamborghini family mechanical heritage.
ABOUT USITALIAN TRADITION AND INNOVATIVE STYLE
Mr. Tonino Lamborghini
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Tonino Lamborghini Energy Drink high stand positioning is reflected
by its can classy design: the strength of the ‘Raging Bull’ meets the
power of the energy drink.
With its first class distribution, the Tonino Lamborghini Energy Drink
is the first choice on the international clubbing scene, available at VIP
clubs around the world.
The “Style never sleeps” payoff clearly claims that this is not only an
Energy Drink but a real Style Icon.
Because Tonino Lamborghini Energy Drink is the energy tool that
allows you to live in style throughout the day, even after 11 p.m.!
STYLE NEVER SLEEPS
Tonino Lamborghini Energy Drink has
a delicate taste and a sophisticated
image.
Dedicated to a medium-high level of
young adults between 25 and 40 years,
“fashionable” clubbers, modern and
dynamic, looking for a special energy
mix.
The international distribution is aligned
with the product positioning Ho.Re.Ca
and Super Ho.Re.Ca Channels: hype &
classy clubs, bars and lounges where
to relax after work or to socialize with
style.
Are you ready to spread our lifestyle
concept?
Because Style Never Sleeps.
DISTRIBUTIONCHANNELS
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MADE IN ITALY
Tonino Lamborghini Energy Drink is the first Made in Italy carbonated soft drink formulated to
give the right amount of energy to those who aim at living every moment of their life intensively
without giving up style.
The combination of ingredients with caffeine in the Tonino Lamborghini Energy Drink:
• improves concentration during stressful and difficult working periods;
• improves physical performance and mental efficiency;
• increases your sense of well-being;
• stimulates your metabolism.
The Style Never Sleeps receipt finally in one can.
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PARTNERSHIP EVENTS
The Tonino Lamborghini Energy Drink allows you to be at the most exclusive and fashionable venues with a
classy and recognizable spirit.
Partnership with Clubs and music festivals: the top quality Ho.Re.Ca distribution brings the Tonino
Lamborghini Energy Drink to a different level event experience, in the last years the collaboration with
the world’s most exclusive clubs and festivals has produced tailor made events with the participation of
international clubbing scene Gotha.
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COMMUNICATIONS FOCUS
The communication activities related to the Tonino Lamborghini Energy Drink are focused on
social networks and international events. These actions aim to promote the classy style of the
product and the synergy with clubs and bars where the product is available.
Our media channels on the main social networks aim to give a real media coverage to major
sponsored worldwide events: from USA to China, from Scandinavia to UAE.
Follow us:
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www.lamborghini-energydrink.com
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