“The Future is already here - it’s not very evenly
distributed.” -William Gibson
about the socializing of patents by @herrkrueger
THE SOCIAL DIVIDE
about socializing patents by @herrkrueger
© salesforce.com
SOCIAL OBJECTS
Text
Pictures
Video
Links
Music
Maps
Places© edenspiekermann
about socializing patents by @herrkrueger
AXES
Region
Topic
Time
about socializing patents by @herrkrueger
SOCIAL ACTIONS
Like
Fav
Tweet
Check-In
about socializing patents by @herrkrueger
ACTIVITY STREAMS
actor + verb + object
the story of a person performing an action on or with an object
http://activitystrea.ms/specs/json/1.0/
about socializing patents by @herrkrueger
SOCIALIZING GOES ON
Documents
Finances
Wine, Beer
Books
Routes
Patents?
about socializing patents by @herrkrueger
THE PATENT DATA SILO
In 2009 around 110 offices filed
1.700.052 patent applications
759.287 patent grants
2,4 TB of Patent Data
http://www.wipo.int/ipstats/en/statistics/patents/
Rachel Gardner/flickr.com
about socializing patents by @herrkrueger
THE PATENT DATA SILO
Between 1883 and 2009 got filed
68.293.583 patent applications
32.601.271 patent grants
99, 27 TB of Patent Data
http://www.wipo.int/ipstats/en/statistics/patents/
Rachel Gardner/flickr.com
about socializing patents by @herrkrueger
A SOCIALIZED PATENT
actors: authority, inventor, assignee, user,...
actions: filing, listing, reading, infringing,...
objects: application, grants, query, hitlists,...
about socializing patents by @herrkrueger
IMAGINE...
Based on:
your network of people & companies
your interests
your technological fields you are working
your current and former employees
all the patent-centric ‘activities’ are pushed to you...
about socializing patents by @herrkrueger
IMAGINE...
Inventor D. Limacher at Schindler filed an invention about a hydraulic elevator transmission system at DPMA and 36 other Authorities. http://wcsm.pa/Ob2Zl
DPMA issued 2 inventions from D. Limacher at Schindler after 3 years and 2 months. http://wcsm.pa/Ob2Zl
about socializing patents by @herrkrueger
IMAGINE...
We had answers to questions like:
Who else (in my company) found my patents?
Who else considered my patents relevant?
How many others accessed my hitlist/query?
Which patents have I seen most in the last year?
about socializing patents by @herrkrueger
“There are two kind of companies, those that work
to try charge more and those that work to charge less. We will be the second.”
-Jeff Bezos
about cloud computing by @herrkrueger
AMAZONISATION OF IT
about cloud computing by @herrkrueger
© salesforce.com
BIG SOCIAL DATA
about cloud computing by @herrkrueger
© salesforce.com
CHARACTERISTICS OF ENERGY INDUSTRY
Resource Abundance
Distributed Systems
Designed as a Platform
Designed for Failure
about cloud computing by @herrkrueger
CHARACTERISTICS OF CLOUD COMPUTING
Resource Abundance
Distributed Systems
Designed as a Platform
Designed for Failure
about cloud computing by @herrkrueger
SWARM ARCHITECTURE
about cloud computing by @herrkrueger
© mtc, berlin
SWARM ARCHITECTURE
© mtc, berlin
about cloud computing by @herrkrueger
“I want to be able to provide every book ever published,
in any language, in sixty seconds.”
-Jeff Bezos
about design by @herrkrueger
WORK PACKAGES
about cloud computing by @herrkrueger
© salesforce.com
SOCIAL DESIGN
do not just integrate social functions, instead
think distributed
we are on the outside, asking to come in
be a platform, join a network
bring elegant organisation
get out of the way
about social design by @herrkrueger
USER EXPERIENCE
ahead: display search terms & results while typing
realtime: display updates without reload
endless: scroll smoothly through longer hitlists
scale: adapt to user’s screen space
about social design by @herrkrueger
type ahead
instant
about social design by @herrkrueger
realtime
activitystream
about social design by @herrkrueger
endless
like
share
about social design by @herrkrueger
adaptiv
about social design by @herrkrueger
adaptiv
about social design by @herrkrueger
WE CAN‘T STOP MOVING
© edenspiekermann
about social design by @herrkrueger
about social design by @herrkrueger
about social design by @herrkrueger
about social design by @herrkrueger
about social design by @herrkrueger
about social design by @herrkrueger
about social design by @herrkrueger
about social design by @herrkrueger
about social design by @herrkrueger
THANK YOUCREDITS:
MICHAEL RUSTED, ALI LEHMANN @MTCR. STULLE @EDENSPIEKERMANN
R. FLAMMER, J. KIESBAUER @EPO VIENNAD. LIMACHER, P. HIRSCHBERGER @INVENTIO AG
„WHAT WOULD GOOGLE DO?” JEFF JARVIS
„REWORK” JASON FRIED
„HERE COMES EVERYBODY“ CLAY SHIRKY
J. BEZOS & TIM O‘REILLY & MARC BENIOFF