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Monday, August 26, 13
We help clients build meaningful relationships with their customers through actionable and measurable content strategies.
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Monday, August 26, 13
MEASURE
DEVELOPPLAN
CONTENTSTRATEGY
SHARE
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Monday, August 26, 13
MEASURE
DEVELOPPLAN
CONTENTSTRATEGY
We start by helping clients:
• ENVISION
• AUDIT
• ASSESS
• EMBRACE
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Monday, August 26, 13
To optimize effectiveness:
• AUDIENCE BEHAVIOR
• CHANNELS
• TIMING
DEVELOPPLAN
CONTENTSTRATEGY
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Monday, August 26, 13
To optimize effectiveness:
• AUDIENCE BEHAVIOR
• CHANNELS
• TIMING
DEVELOPPLAN
CONTENTSTRATEGY
J F M A M J J A S O N D
eNewsletter Budgeting Saving Retirement Investing Estate Planning Taxes
Website BudgetingFinancial
PlanSaving Debt Retirement Real Estate Investing College
SavingEstate
PlanningRisk Taxes Philan-
thropy
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Monday, August 26, 13
Experts create:
• SCRIPTS
• WHITE PAPERS
• INTERACTIVES
• ARTICLES
• EMAIL BLASTS
• SEMINARS
• VIDEOS
• MOBILE APPS
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• INFOGRAPHICS
• SITE DESIGNS
• eNEWSLETTERS
• TABLET MAGAZINES
DEVELOPPLAN
CONTENTSTRATEGY
Monday, August 26, 13
We distribute:
• DIGITAL
• SOCIAL
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MEASURE
DEVELOPPLAN
CONTENTSTRATEGY
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Monday, August 26, 13
MEASURE
DEVELOPPLAN
CONTENTSTRATEGY
SHARE
Did it work?
• GOAL SETTING
• DATA GATHERING
• ROI DETERMINATION
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Monday, August 26, 13
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MEASURE
DEVELOPPLAN
CONTENTSTRATEGY
SHARE
Monday, August 26, 13
We produce communications in a variety of formats and distribution channels
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Communications
Channels
Web
@
Email Mobile Tablet Social PrintIn-Person
Articles
Newsletters
Magazines
Videos
Apps
Interactives
Site design
Seminars
White papers
Monday, August 26, 13
MAKE CONTENTCONTAGIOUS.COM
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Strategy + Edit + Design + Facts + Opinions
Monday, August 26, 13
A Sullivan Content Lab
LEAVE YOUR MARK.
Andy Seibert, Managing Partner450 W 14th St, 12th Fl NYC 10014
212-888-8073 x240 [email protected]
Monday, August 26, 13
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