A Social Media Program for Dairy Advocates
Introducing
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Nearly six-in-ten Americans younger than 30 (59%) say they get most of their national and international news online.Source: The Pew Research Center for the People and the Press, Dec. 2008
Online NewsTakes the Lead
Social Media Has Power
• 112 million bloggers
• 140 million Facebook users
• 3 billion photos on Flickr
• 30 million LinkedIn users
• 13 hours of YouTube video uploaded every minute of everyday
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• Get positive information about dairy to consumers ages 17-29 through peer-to-peer contacts.
• Engage in respectful, meaningful conversations about modern dairy farming practices through blogs, Facebook, YouTube and other social media tools and destinations.
What’s in it for Dairy?
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Percentage of consumers who regard word-of-mouth as the best source of
ideas and information about products and services.
90%Source: http://peersuasion.com/news_0305_mp.php
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Percentage of internet searches that begin at Google.
70%Source: http://news.cnet.com/8301-1023_3-9991866-93.html
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Hours of video uploaded to YouTube every minute of every day.
13Source: http://googleblog.blogspot.com/2008/09/future-of-online-video.html
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Introducing
Join the Conversation
• Find conversations and listen in• Focus on responding to information seekers• Be respectful and polite • Rely on “one voice” messages• Support comments with links and facts • Don’t say anything you’ll regret later • If you’re not comfortable, don’t comment
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Five Easy Follow-Upsin 15 Minutes or Less
• Visit www.dairyfarmingtoday.org (DFT)• Subscribe to the DFT YouTube channel• Become a fan of DFT on Facebook• Post a DFT banner ad on your blog
or Web site
• Email [email protected] for more info
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