A Presentation to the City of Berea Tourism Commission to Support a Kentucky Adventure
Tourism Trail Town Application
Entrepreneurship for the Public Good Program
Berea College, Berea, Kentucky
November 12, 2014
24 Abingdon Virginia; 64 Berea, Kentucky; 204 Eastern Kentucky Intercept Interviews, Businesses Observations, “Empathy Meetings,” and Active Engagement as Travelers and Adventure
Tourists
EPG meets with the Executive Judge Kent Clark – May 16, 2014
June 23 Kent Clark signs letter after EPG presents to him
EPG students as adventure tourists on the Virginia Creeper Trail
Abingdon/Damascus Case Study
Old Alvarado Station
EPG students gather at the Martha Washington Hotel, across the street from the Barter Theater, Abingdon
VA
City Revenues: $90,350
City Revenues 2014:
$1,177,600
EPG Students Interview
Adventure Tourists
TransAmerica Bike Trail support van in Berea
Insights
• TransAmerican Cyclists are each having a different experience
• Cyclists may take extended stays in more receptive areas
TOvernight Bikers
$150.93 per day
Day Bikers$43.81 per day
Overnight Hikers
$148.89 per day
Day Hikers
$60.26 per day
Summary of Observation Labs of Berea Small Businesses
Tater Knob Pottery
Gilliam Gallery & Studio
Kelly Mehler’s School of Woodworking
The Value of Social Media
The City of Berea Trail Systems
Berea Current Design Model – Prior to Summer 2014
Indian Fort Shared Use Trail
Berea Phase 2 Design Model - Accomplishments
Berea Phase 2 Design Model - Accomplishments
Bridge completed
Path from John B Stephenson Trail
to Short Line Pike
Original Boone
Trace
Bike Trail to Indian
Fort Completed
City of Berea Bike and Hike Trail Systems
Peytontown
Loop Trail
21.3 Miles
TransAmerica Bike
Trail
Multi -state
Boone Trace
Multi-state
Red Lick Valley
Artisan Loop Trail
36 Miles
African American
Heritage Loop Trail
16 miles
Anglin Falls
26 Miles
TransAmerica Trail, through Berea and Eastern Kentucky
TransAmerica Trail and Welcome Signsin Eastern Kentucky
David Smith, Owner of Hindman Historical Society
and Cycling Hostel
Boone Trace From Kingsport, TN to Fort Boonesboro, KY
Boone Trace Markers – Berea to Richmond
Red Lick Trail - Artisans Visited
Tater Knob Pottery
Red Lick Trail - Artisans Visited
Turning Wheel Pottery
Red Lick Trail - Artisans Visited
Fast Eddie’s
Example of Completed Berea Worksheet B
Trailheads Example of Trailheads
Example of an Interpretative Sign
Example of a banner
What is next for Berea?
• 1. Form a Trail Town Task Force
• 2. Send a letter
• 3. Designate a trailhead
• 4. Include hiking/biking trails in
wayfinding signage