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Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
A Dell Marketing
Plan that Deals
with Dell Direct
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Your Dell Marketing
Plan Should Take
This Into Account
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Why Should They
Buy from You?
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It Will Come Down
to Your Proximity
to a Customer vs.
the Vendor’s
Reputation & Size,
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Which is
Not Necessarily
a Fair Fight
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Add Value that
Dell Cannot
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• Knowing Your
Customer’s
Business
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• Providing Wrap-
around Services
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• Helping Your
Customer’s
Business
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What Happens
if the Customer
Buys Dell Products
Elsewhere?
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The More Your
Dell Marketing Plan
Includes a Strong
Component
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of Added-value
Services,
the More Likely
You are to Still
Make Money
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Out of That Project
and Get Involved
in Additional Ones
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Have You
Ever Found
You Do Better
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By Letting
Customers
Source Hardware
Elsewhere,
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as Long as
They Buy
the Services
From You?
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Tell Us What
You’ve Found
in the Space Below
For Comments
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Download this
Free Special Report Now at
ITMarketingIdeas.com
Recommended Reading:
Top 10 IT Marketing Strategies
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