EffectiveUIBrian O’Keefe Ph.D.!Lead User Experience Architect
A UX and Product Design Studio
A Blended Space for Heritage Storytelling
Blended Spaces is an extension of mixed reality spaces, but at the level of physical place rather than product.
O’Keefe, B., Benyon, D., Chandwani, G., Menon, M., & Duke, R.
but, WHAT IS DIGITAL TOURISM?
BLENDED SPACES… what?
DIGITAL TOURISM
PAMPHLETS
WAYSIDES
TOUR GUIDES
TRADITIONAL
AUDIO TOURS
INSTALLATIONS
WEBSITES
MIXED MEDIA
AUGMENTED REALITY
TRIP PLANNING
EXPLORING
EXPERIENCE
WHAT ARE BLENDED SPACES?
Blended Spaces are space where a physical space and a digital space have been carefully co-designed.
!
Blended Spaces is an extension of mixed reality spaces, but at the level of physical place rather than product.
Benyon, D., Mival, O., Ayan, S. (2012). Designing Blended Spaces. Proc. BCHCI 2012. ACM Press (2012), 398-403.
BLENDED SPACES
1. Milgram, P. and Kishino, F. A taxonomy of mixed reality visual displays. IEICE Transactions on Information and Systems E77-D, 12 (1994).
MIXED REALITY SPECTRUM
HIROSHI ISHI ICEBERG MODEL …giving physical form to digital information.
Ishii, H., & Ullmer, B. Tangible Bits: towards seamless interfaces between people, bits, and atoms. Proc. CHI 1997, ACM Press (1997), 234-241.
MIT TANGIBLE MEDIA GROUP
Blended Spaces are more than just mixing realities…
!
Blended Spaces have a coherence… their own properties.
however
CONCEPTUAL BLENDING
1. Fauconnier, G. and Turner, M. The Way We Think. Basic Books, NY, USA, 2002.
http://markturner.org/blending.htmlThe Riddle of the Buddhist Monk:
• Blending Theory is a theory of knowledge creation, coming originally from linguistics research.
• It shows how we can see similarities, but also recognize the differences between the domains to understand a new experience.
The Riddle of the Buddhist Monk:
PRESENCE
International Society of Presence Research
Presence is the sense of being in a place, of ‘being there’.
Presence is often defined as the ‘illusion of non-mediation’.
1. Benyon, D. Presence in Blended Spaces. Interacting with Computers, 24, 4 (2012), 219-226.
but, HOW DO YOU DESING FOR BLENDED SPACES?
BLENDED SPACES FRAMEWORK
Fauconnier, G. and Turner, M. The Way We Think. Basic Books, NY, USA, 2002. !Imaz, M., & Benyon, D. Designing with Blends. MIT Press, MA, USA, 2006.
• Spaces and places are media: environments in which we act and shape the media itself.
• People engage in activities in spaces. They navigate through the physical and digital spaces.
• People transition between the physical and the digital, giving them layers of experience.
• Designers need to design for experience in blended spaces.
• Another view of presence as “the intuitive, successful interaction within a medium” (not breaking the blend)
BEING IN SPACES
Okay… BUT SHOW ME!
MOBILE EXPERIENCES FOR TOURISM PROJECTWhen: Oct 2nd :: Where: GCVM Conference Center, Mumford NY :: Time: 3pm - 5pm
BLENDED INTERACTIONS STUDIO PRESENTS
The Mobile Experiences for Tourism Project is
a NYSCA 2013 grant that will improve the
tourism experience through innovation in
technology, art, history, and culture.
WHAT IS THIS PROJECT?
Total Award $106.000 Started January 2013
CASE STUDY
GENESEE COUNTRY VILLAGE MUSEUM
GENERAL VISITOR PROBLEMS
[1] Guides, being volunteers, are not always present ![2] The village is large and easy to not know where to go ![3] You need more than one day to feel like you have seen the village. ![4] Not easy to figure out what some buildings are or what stories they hold.
lost visitors
Create fun interactive experiences for School Children to inspire the adults to interact.
OUR VISITOR STRATEGY
INTERACTION METHODS
THEIR METHOD OUR METHOD
• audio tours!• QR Codes!• Dial Up Services • Location - Based!
• Geo Fences!• Scalable Systems!• Content Management System
BLENDING SPACES AT GCVM
ONTOLOGY
TOPOLOGY
AGENCY
VOLATILITY
O’Keefe, B., Benyon, D. & Mival, O. A Blended Space for Tourism: Genesee Country Village & Museum. CHI 2013 Blend13 Workshop. ACM Press 2013. !
PHYSICAL SPACES
ONTOLOGY
TOPOLOGY
AGENCY
VOLATILITY
O’Keefe, B., Benyon, D. & Mival, O. A Blended Space for Tourism: Genesee Country Village & Museum. CHI 2013 Blend13 Workshop. ACM Press 2013. !
DIGITAL SPACES
BLENDING SPACES AT GCVM
Black Smith
Farm Shed
House
Toll Booth
House School House
TRANSITION REFLECTIONS
• Competing with Ambient Noises!
• Notifications need to be handled with Care!
• Goldie Locks of Geo- Fences!
• Satellites move
• Visitors Interests!
• Cognitive Model of GeoMaps !
• Allow for Flexibility (POI)!
• Periscope Tourism
TECHNOLOGY
VISITORS
APPLYING BLENDED SPACES
ONTOLOGY
Human Storytelling
Heritage Storytelling
HERITAGE STORYTELLING
STANDARD MAP
Black Smith
Farm Shed
House
Toll Booth
House School House
Sanctuary
Search for clues
Solve the Mystery
Meet Alice
Meet Mr Campbell
HERITAGE STORYTELLING
Confront Ms Crabapple
TOPOLOGYNAVIGATION
AGENCY
AGENCY
Fall Winter Spring Summer
Marie Boughton
Child Mystery Christmas Town Picnic Wedding Story
Jeremiah Turnhill Beer Brewing Sledding Day Spring Fair4th
Celebration
Sam Turnhill Harvest Festival
Winter Preparation Spring Planting Barn Raising
Twelve reasons to come backx 4 seasons3 characters = 12 stories
VOLATILITY
MYSTERY OF THE MISSING CHILD SAMPLE
Go to the Blacksmith
Black Smith
Go to the Keiffer’s HouseKeiffer’s House
EVALUATING BLENDED SPACES
ALLENDALE COLUMBIA SCHOOL17 fifth grade students were selected to be in groups averaging 2-3 students
December 5th 2013
Thanks Martha!
ONTOLOGY
C: I would like to create my own historical tour. (88% Agree)
D: I would have preferred a museum map instead of the interactive digital story. (88% Disagree)
E: I would have preferred a human tour guide instead of the interactive story. (62% Disagree)
H: If there were more stories, I would return to GCVM at least one more time. (100% Agree)
AGENCY
B: I thought the Digital Characters were strange and out of place (85% Disagree)
D: The digital characters added mystery and made the entire trip interesting (88% Agree)
H: I felt concerned for Jamie at a certain point (30% Agree)
I: I would like to meet other digital characters throughout the site (88% Agree)
Digital Characters added Mystery
TOPOLOGY
C: I often felt lost (85% Disagree)
D: I would have preferred a digital map to a mobile compass for navigation (75% Disagree)
E: When I arrived at a location, I took my time to explore (43% Agree)
H: I felt I was apart of the village (69% Agree)
Students could easily navigate pioneer settlement with the information provided in the story
IMPROVEMENT OPPORTUNITIES !
(a) School students were mainly natural when taking the time to explore the POIs.
!
(b) The majority spent too much time looking at the mobile device moving from POI to POI
(c) Students didn’t have much empathy towards the digital characters
I would like to create my own historical tour. (88% Agree)
ONGOING RESEARCHMobile Experiences for Tourism!Designed by 5th Graders, Created by 5th Graders, Evaluated by 5th Graders
Rather than children being the consumers of mobile technologies, children will have the opportunity to design mobile experiences to curate heritage sites through geo-located storytelling.
SCHOOLCHILDREN MOBILE UX
RIT STUDENTS AND FACULTY
AC STUDENTS AND FACULTY
Site Visits, Student design, strategy, workshops, mobile development
COLLABORATE DESIGN
Leverage METP NYSCA 2013 project to enable students to build historical stories and learn mobile arts at GCVM
Implement augmented reality, digital storytelling, deploying design hardware, prototyping
EVALUATE
PUBLIC SCHOOLS
Relive experience, evaluate, learning, capture student visits, * public school determined by GCVM,
RELIVE IN CLASSROOM
SCHOOLCHILDREN WORKSHOPS
SPRING SEMESTER 2014
COLLABORATION
INTERACTION DESIGN
MEDIA PRODUCTION
EVALUATION
FUTURE WORKEDUCATION Augmentations following the students back to the classroom?
FUTURE WORKEMBEDDED Changing GEO-Fences and Heritage Story by simply moving objects
FUTURE WORKEMBEDDED Changing GEO-Fences and Heritage Story by simply moving objects
SUPPER!
THANK YOU!
BLENDED INTERACTIONS STUDIO
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