A
Project Report
On
Study on the perception of customers regardingCotton County
In
NAHAR INDUSTRIAL ENTERPRISES LIMITED
Ludhiana
Submitted in partial fulfillment of the requirements for the degree of MASTER IN BUSINESS ADMINISTRATION(2008-2010) affiliatedto Punjab Technical University, Jalandhar.
Submitted to: Submitted by:
PUNJAB INSTITUTE OF MANAGEMENT & TECHNOLOGY
MANDI GOBINDGARH
ACKNOWLEDGEMENT
Foremost of all, I expressed my gratitude to the Almighty for his blessings
and guiding my way.
I am extremely graceful to the management of Nahar Industrial Enterprises
Ltd. giving me opportunity to do my summer training in their organization. I
expressed my sincere thanks to Mr. Sachin Sahney Vice President of Sales and
Marketing, Nahar Industrial Enterprises Ltd. for his expert guidance and valuable
suggestions. He is very kind in extending all possible help for successful
completion of my project.
I feel highly elated in expressing my deep sense of indebtedness and
gratitude to my teacher and major advisor Mr.Chander & Mr.Jagjeet Singh for his
aspiring guidance, criticism during the course of this investigation and
preparation of manuscript.
This is my prerogative to express my sincere regards to my loving parents
for their deep affection and unabated inspiration that really kept me going on.
They were acting as a source of strength and perseverance during the course of
the study.
Last but not the least; I place my thanks to the respondents for their direct or
indirect help, which led me through the stair of success.
Certificate by the Guide
This is certify that the Project work titled “Study on the perception of
customers regarding Cotton County in Ludhiana” is a bonafide work of Mr.
Paramjeet Singh Roll No. 80804317039 is carried out in partial fulfillment for the
award of MBA (Marketing) of Punjab Technical University under my guidance.
This project has not been submitted earlier for the award of any degree / diploma
of any other institution / University.
Place Name of the Guide
Date Designation of the Guide
Declaration by the student
I, Mr. Paramjeet Singh hereby declare that the project work titled “Study on
the perception of customers regarding Cotton County in Ludhiana” is the original
work done by me and submitted to the Punjab Technical University for the
fulfillment of requirements for the award of Master Of Business Administration in
Marketing is a record of original work done under the supervision of Mr. Sachin
Sahney.
Roll No. 80804317039 Student`s Signature
Date:-
TITLE
Study on the perception of customers regarding
Cotton County in Ludhiana
NAME OF THE STUDENT
UNIVERSITY ROLL NO
NAME OF THE INSTITUTE
MAJOR SUBJECT MARKETING
INDEX
UNIT-1 COMPANY PROFILE
CHAPTER NO. CHAPTER NAME
1 INTRODUCTION TO TEXTILE INDUSTRY
2 INTRODUCTION TO NAHAR GROUP
3 INTRODUCTION TO NAHAR INDUSTRIAL
ENTERPRISES LTD.
4 ORGANISATION CHART
5 SWOT ANALYSIS
UNIT-2 ABOUT RESEARSCH PROJECT
CHAPTER NO. CHAPTER NAME1 INTRODUCTION2 REVIEW OF LITERATURE
3 OBJECTIVES OF RESEARCH4 LIMITATIONS OF STUDY
5 RESEARCH MATHODOLOGY6 RESULT AND DISSCUSSION
7 CONCLUSION AND SUGGESTIONS8 ANNEXURE
UNIT-1
CHAPTER NO. 1
INTRODUCTIONTO
TEXTILE INDUSTRY
Textile Industry is one of the biggest industries of the country and
contributes nearly twenty percent of the total industrial production. Now, it is
growing very fast and is also being increasingly known for its textiles exports.
After independence, the regeneration of textile industry, when the efforts were
made, as a result the India has settled its unique position in the global market.
Indian garments have now reached all the leading global markets. Viz. Europe,
North America, Nordies, Australia, Middle East and Japan etc.
Almost the Knitwears were manufactured from cotton, synthetic and
blended yarns. But now a day, the new type of yarns are being prepared and
used to develop fabrics, Which are gibing the maximum satisfaction to the
customers. The surveillance of R & D of the leading manufactures of yarn in
order to provide high quality and customers maximum satisfaction by consuming
the product.
1.1A CURRENT REPORT ON TEXTILE AND APPAREL SECTORS
1. India could emerge as hub for appeared outsourcing, but will have
undertake reforms in key areas like labor apart from entering into bilateral
trade agreements with U.S. and European Union to become more
competitive. India could be the next biggest winner after china. It could
grow exports at 15-18 % and reach 25-30 billion by 2013 if reforms are
implemented.
2. Faced with stringent and different compliance norms from global retail
majors including Wall-mart, target and GAP, Indian apparel exporters
have approached the government to lobby for standardizing these norms.
Indian firms are exploring ways to rope in the services of US based
organizations like WRAP (Worldwide Responsible Apparel production )
and SAP 8000 which are trying to create uniform compliance norms for
global retailers. WRAP executives have already made presentation to the
government and to apparel companies.
According to a Mumbai-based supplier, “it is becoming increasingly
difficult to adhere to compliance norms set out by the global retailers. More and
more retailers are outsourcing from India and each one has its own compliance
parameters. We are trying to introduce a common comphance mechanism.” The
union textiles ministry is taking up the issue with trade and government
departments in the US and Europe.
3. VF corporation, the US based world`s largest jeans maker is opening
sourcing office in India. VF joins the growing list of global retailers setting
up based in India to explore the outsourcing opportunities. Global major
such as India. VF owns a bevy of jeans brands including Lee, Rustler
Britannia, Chie, wrangler and Gitano. VF has licensed Lee and Wrangler
jeans brands in India to Arvind brands.
4. according to World Trade Organization`s official, there will be no reprive
for a decades old international textile quota system that`s due to wind up
at the end of this year, despite pressure by US and other textile industries
for an extension. ”It is a deal that`s already been done. It can`t be
undone.” Said Chedu osakwe, director of the WTO`s textile division, in a
speech to trade policy specialists in washington.as the deadline
approaches, textile industries in both rich and poor countries have
become increansingly fearful about the impact of Chinese and Indian
competition. A US industry study last year predicted that china could seize
up to three quarters of the US market. With the closure of more than 1300
US textile plants and related job losses estimated at 650000. Turkey,
Mexico and a dozen Sub-Saharan African countries backed the so-called.
African nations said the quotes should stay in place until 2010 pending
climination of unfair trade practices by china and others.
In 1994 Uruguay round world trade agreement gave rich countries 10 year
to phase out all textile quotas, as a part of a finely balanced deal that required at
all WTO members to make concessions in different areas. The US and Canada
have already formally noticed the WTO of their plains to eliminate all remaining
import quotes by the end of the 2004. Some smaller non-Asian producers will
continue to benefit from preferential trade arrangements such as the Caribbean
Basin Initiative and the African growth and Opportunity Act in the US and the
European Union`s “everything but arms” arrangements that gives duty free
access to last developed countries.
1.2 FIBRE
Textile fibres are long fine hair like substances. Textile are those fibers,
which are capable of being spun into yarn and made in to fabric.
1.3 HISTORY OF TEXTILE FIBRsE
In 1964 Roubourt Hook of England expressed the idea of producing man
made fibers. In 1984, a French chardonnet made first fiber i.e. Nitro Silk on large.
In 1910, viscose process was invented which brought a great valuation in the
manufacture of man made synthetic fibers. Now India is also so many man made
fibers.
1.4 CLASSIFICATION OF FIBERS
NATURAL SYNTHETIC / MAN MADE BLENDED
Cotton Rayon / Viscose Natural + Synthetic
Wool Polyester
Flex / Jute Nylon / Polyamide
The fiber used in knitwear can be basically of three types:-
1.5 NATURAL FIBERS:-
They include all that are formed through some process of nature. They
may be divided into:-
(a) Vegetable Fibers :-
These are obtained from different parts of some plants . They contain
cellulose in their composition. The important fibers are as follow:-
Cotton :- Obtained from seeds of cotton.
Best Fibers :- Such as Flex Ramie and Jute.
Leaf Fibers :- Such as Sisal, Kanile .
(B) Animal fibers :-
These are obtained from some animals are also called natural protein
fibers. For instance:-
Silk :- Obtained from silk worm
Wool :- Obtained from sheep
Special Hair Fiber :- Obtained from animals like Camel and Mohair.
Pashan:- Obtained from Kashmiri goat.
Alpace Fibers, Vicune fibers, Llama Fibers(South American animals)
Fur Fibers:- obtained from rabbit hair (European countries)
(c) Mineral Fibers :-
Minerals such as Asbestos found in the nature in the form of fibers. It
does not born. It has little importance in the textile industry. Both cotton
and wool are found in India in sufficient quantities. In facts India exports
cotton every year. However, good quality raw wool, scoured wool and
Mohair are imported especially from Australia, Canada and Africa .
1.6 SYNTHETIC FIBRES :-
Viscose, Polyester, Nylon and Aerylic are synthetic fibres. Though, India
has large number of manufacturing units. Still India have to import fibre,
yarn, because of better ,superior quality as they are cheaper abroad vis-à-
vis domestic products.
1.7 BLENDED :-
It is mixture of cotton and synthetic.
Delhi, kanpur, kolkata ,and Bhilwaa, were concertrating on the knitwear
production in India. The current major Knitwear centers are Ludhiana,
Noida,Tirupur and Daman. Tirupur is a small township in Tamil Nadu. It
has emerged as single largest exports and manufacturing centre of
apparels. It is considered as “the Baniyan city” of India. In the year 1985, it
reavealed the low self esteem beginning of Rs. 19 crores but in 1994
Tirupure exports of Rs. 1332 crores. The Asian Tiger Japan, Hong Kong,
Taiwan and South korea started moving into nineteen areas enabling
Tirupure to capitalize an opportunities of restarting into international
market.
MISSION AND VISION
Stepping ahead
INTO THE REALM OF NEW CHALLENGES
Challenges, across, graphics, across a multitude of mindsets,
Responses, that must stride beyond frontiers, across the Earth making it a single
world of humans, of nature-a hostile oneness. Nahar thrives in it with continues
innovation, weaving the challenges and responses. That`s the edge that drives
Nahar`s business growth.
“At Nahar, excellence is always an ongoing journey, never destination.”
Chapter No. 2
INTRODUCTION TO NAHAR GROUP
‘Nahar’ literary meaning ‘LION’ is the second largest spinning company in
India with 37,000 spindles. Nahar group has 11 yarn manufacturing units at
different locations for the purpose of manufacturing wide range of yarns.the blend
of stste of art technology backed by dedicated and skilled work force churn out of
the best of products from our manufacturing units which cater to needs of our
wide range of high profile customers with diverse applications.
The flagship company of Nahar Group - Oswal Woolen mills ltd. was
established in 1947 for spinning worsted yarns and knitted garments. Today it is
giant textile group of Northern India, producing all types, fabrics and branded
garments in addition to sugar and vegetable oils. The thrust of the group is in the
textile field aiming mainly at exports.
The Nahar group came into existence in 1949 as small worsted – spinning
unit with the assets of 800 spindles. Nahar group established in 1949 surges
ahead to establish itself as a reputed Industrial Conglomerate with a wide
ranging portfolio from:-
1. Spinning.
2. Knitting.
3. Fabrics.
4. Hosiery Garments.
5. Soaps.
6. Vegetable.
From that time till today the company has grown into new horizons under
the magic of Jawaharlal Oswal. Now his sons kamal Oswal and Dinesh Oswal
are continuing the tradition. Together they spearhead over all business direction
of Nahar group.
While their beginning were small but the vision was big. The burning
desire to evolve, grow and one-day position itself as a responsible and reputed
corporate entity playing out of its role in improving the people quality of life
through their products and services remained a driving force. Today as the Nahar
step into a new millennium those nascent days of 800 spindles start up become a
distant memory as the Nahar group surges ahead to establish itself as a reputed
industrial conglomerate with a wide range portfolio:-
1. Cotton yarns.
2. Woolen yarns.
3. Knitted fabrics.
4. Knitwears.
5. Sweaters.
6. Griege fabrics.
7. Finished and processed fabrics.
8. Hosiery garments.
9. Steels.
10.Soaps.
11.Sugar.
12. Infrastructure development.
The group has spinning capacity of 0.6 millions spindles with turnover of
2500 crores inclusive of export turnover of 1000 crores. The production facilities
have been awarded ISO 9002/IS 14002 Certification and Okotex Certification.
The Nahar Groups turbo charged journey into the highway tomorrow
however was severely tested during the early nineties with the advent of
liberalization opening the flood gated of globalization. Of the enduring belief that
“when the going get tough, the tough gets going” the group pulled back to
refocus, restructure and religion its corporate blue prints to establish a new and
appropriate equation withy the new market forces.
At the first group aggressive and market savvy forays have zoomed
the export Sensex, contributing significant portion of present turnover of the
group. Focusing on the second market driven brand extension relating to their
high profile and top rated ‘COTTON COUNTY’ line have met with responding
success.
However beyond their professional portfolios, the human face of the
group that has always been deeply entrenched in social upliftment at every level.
Its most concert reflection are there for all to see – JAWAHAR LAL OSWAL
PUBLIC CHARITABLE TRUST which runs free dispensaries in remote areas to
fulfill the medical need of the underprivileged. MOHAN DAI OSWAL MEMORIAL
HOSPITAL, promoted by Oswal Woollen Mills ltd. run as charitable institution
catering to a vast cross section of society .
In Nahar, like other good manufacturers, quality control begins right at the
cotton purchasing stage and cotton mixing is as manufacturing carefully done.
For a major reason for defective yarn is the improper mixing of cotton stringent
quality control then enable Nahar to sell its yarn even in competitative markets
Japan and north America and global brands like GAP, REEBOK, KISFUI AND
PIERRE CARDIN.
NAMES AND LOCATION OF GROUP COMPANIES
1. Oswal woolen mills
It is located in Ludhiana. The CMD of Oswal is Mr. J.L. Oswal. It was established
in 1949. the company is manufacturing all types of blended worsted yarns, lambs
wool yarn, knitting yarns, weaving yarns, blankets, lohis, shawls etc. it also has
the facility of wool combing. The company is proud to have highly popular
branded products of knitwear – MONTE CARLO and CANTERBURY. The main
operations of the company are at Ludhiana.
2. Nahar Spinning Mills Ltd.
Mr. Dinesh Oswal is the MD of the this company. It is located at Ludhiana.
The company manufacturers all type of cotton, acrylic yarns, blended yarns and
knitted fibers. It is established in 1988, the company is now an ISO 9002
certification holder company. It is engaged in manufacturing of all types of cotton,
acrylic and blended yarn as well as knitted fabrics and garments . it has 5 plants,
a range of products, over 60% of which is aimed at export markets – USA, UK,
RFANCE NETHERLAND, SINGAPORE, EGYPT and RUSSIA.
3. Nahar Exports Ltd.
Mr. Dinesh Kumar is the MD of this company. It is located in Ludhiana. As ISO
9002 company Nahar exports has 5 plants with a spindlage capacity of 145000
spindles. The company manufacturing a wide range of premium specialty and
value added yarns manned by a dedicated workforce of 5000 exporting to
enthusiastic customers in the competitive exports market by Europe, Hong Kong,
Singapore, Mauritius, South East Asian Countries.
4. Nahar Industrial Enterprises Ltd.
Mr. Kamal Oswal is the MD of this company. It is located in Ludhiana.
It is established in 1983 under the name of Oswal fats and oil limited. It went
under a total change over to become Nahar Industrial Enterprises Ltd. a decade
latter in 1994. After a series of mergers (Nahar fabrics in 1997, with Oswal cotton
mills in 2001, and with Nahar International and Nahar Sugar and Allied Industries
in 2005), NIEL is now an integrated textile unit. It has own yarn production,
weaving, and processing units, along with fabric manufacturing and retailing
outlets for marketing branded products units. Besides, it also has interests in
sugar and steel. The company was incorporated in sept. 1983. it had two
divisions under its umbrella, namely, oil and soap division and Textile division. Oil
and Soap division manufactured edible oils, toilet soaps, fatty acids, satiric acid,
glycerin, oxygen gas, sovent extracted rice brane oil and vanaspati.
Three units of NAHAR FABRICS LIMITED., OSWAL COTTON MILLS
LIMITED (OCML) and NIEL were amalmgamated w.e.f 1st April, 2001 as
NAHAR INDUSTRIAL ENTERPRISES LIMITED.
A) Nahar International Ltd.
This company is merged into Nahar Industrial Enterprises Ltd. which is
now as integrated textile unit.it is incorporated in june 1970, it came under the
management of OWM Group in 1980 and given present name in 1994 – NAHAR
INTERNATIONAL LIMITED.
EXPORTS
Nahar`s export Market is in :-
1. USA
2. United Kingdom
3. Germany
4. Japan
5. Australia
6. New Zealand
7. Holland
8. Thailand
9. Hong Kong
10. Singapore
11. Taiwan
12. South Korea
13. Malaysia
14. Mauritius
15. Dubai
16. Bahrain
17. South Africa
18. Canada
19. Egypt
20. Bangladesh
21. Russia
DETAIL OF TOP EXECUTIVES
1. Mr. J.L. Oswal - (Chairman-cum managing director)
2. Mr. Dinesh Oswal - Managing Director
3. Mr. Kamal Oswal - Director
4. Mr. Dinesh Gogna - Director
5. Mr. Sardari Lal Sehga - Executive Director
6. Mr. Komal Jain - director
7. Dr. Om Parkash sahni - Director
8. Mr. Gursharan Singh Dhiman - Director
9. Mr. Amarjeet Singh - Director
10.Mr. Kanwar Sain Maini - Director
11.Mr. Suresh Kumar Singla - Director
12.Dr(Mrs.)H.K.BAL - Director
FEATURES OF NAHAR GROUP
1. Total number of units 11.
2. Number of Spindlage are 370000.
3. Product portfolio spinning : Spinning, knitting, fabrics processing, hosiery
garments, knitwear, soap, edible oils, sugar, steel, infrastructure
development and information technology.
4. Expert Market : U.S.A., United Kingdom, Germany, Russia, Japan,
Australia, New Zealand, Holland, Thailand, Hong Kong, Singapore,
Taiwan, South Africa, Canada, Egypt, Israel and Bangladesh.
5. Group turnover is Rs. 2500 crore.
6. No strike/accident situation and near zero staff turnover.
7. Important brand names are “COTTON COUNTY” , “MONTE CARLO” and
“CANTERBURRY”
8. Beyond their professional portfolio lies the human group that has always
been deeply enriched in social upliftment at every level like
Jawahar Lal Oswal public charitable trust
Mohan Dai Oswal Memorial Hospital
9.Nahar Group blazes a heads constantly revisiting itself to stay ahead.
Chapter no. 3
NAHAR INDUSTRIAL ENTERPRISES LIMITED
Mr. Kamal Oswal is the MD of this company. It is located in Ludhiana.
It is established in 1983 under the name of Oswal fats and oil limited. It went
under a total change over to become Nahar Industrial Enterprises Ltd. a decade
latter in 1994. After a series of mergers (Nahar fabrics in 1997, with Oswal cotton
mills in 2001, and with Nahar International and Nahar Sugar and Allied Industries
in 2005), NIEL is now an integrated textile unit. It has own yarn production,
weaving, and processing units, along with fabric manufacturing and retailing
outlets for marketing branded products units. Besides, it also has interests in
sugar and steel. The company was incorporated in sept. 1983. it had two
divisions under its umbrella, namely, oil and soap division and Textile division. Oil
and Soap division manufactured edible oils, toilet soaps, fatty acids, satiric acid,
glycerin, oxygen gas, sovent extracted rice brane oil and vanaspati.
At present it has five divisions as follows:-
1. NIEL (UNIT : OSWAL FATS & OILS)
Village Jalaldiwal, near Raikot, Distt. Ludhiana.
2. NIEL (UNIT : NAHAR FABRICS)
Village Jalalpur, Chandigarh-Ambala Road, Lalru,Distt. Patiala.
3. NIEL ( 100% EOU – SPINNING UNIT)
Village Jalalpur, Lalru, Diatt. Patiala.
4. NIEL (UNIT : SAMBHAV SPINNING MILLS )
Industrial Focal Point, Phase – viii, Mundian kallan, Distt. Ludhiana.
5. NIEL ( GARMENTS UNIT)
Focal Point , Ludhiana.
Quality policy:-
Quality policy is vital for any organization to make quality products, to
make continues improvements, to achieve satisfaction. In garment unit due to
consideration is given to products from production point to final consumption
point. Quality of the processed fabric and finished garment is inspected and
control to achieve the following objectives:-
1. Minimise rejection
2. Maximising the customer satisfaction by reducing complaints and returns.
3. To introduce new style, design acceptable in market.
4. To implement and maintain a quality management system as per ISO 9002.
5. To train employee for improving knowledge and skills.
6. To encourage employee participation for innovative development.
AWARDS
1ST Gold Trophy in Global Exports in 1989.
1st Silver Trophy in Hosiery in 1990.
Export award consecutively for 5 years (1989-1990 to 1993-1994) for
export of woolen hosiery garments.
International award of excellent performance in exports in 1993.
Silver Trophy for 2nd highest export performance in 1998-1999.
ISO 9002 received in 2001.
Last but not least group companies have been awarded ISO-9002
certification by the bureau of Indian standards. As on the date 2nd largest
spinning group of the country.
ACHIEVEMENTS OF NAHAR
The group has also achieved excellence in exports which has also been
recognized by the export council as well as the Govt. of India by bestowing
several exports rewards and trophies.
1. In 1980
Incorporated as a private limited company.
2. In 1984
Recognized as an export house by Govt. of India.
Raised funds through maiden public issue to finance modernlization
and expansion.
3. In 1988
Recognized as a trading house by Govt. of India.
4. In 1989
First gold trophy in global exports.
5. In 1990
First silver trophy in global exports.
6. In 1993
International award for excellence performance in exports.
7. In 1995-96
Turnover crossed the Rs. 200 crores mark.
8. In 1996
Receives ISO 9002 certification.
9. Also NIEL, GARMENTS UNIT is the recipient of State Level safety Award.
Due to its excellent export performance the company continues to enjoy
the status of “GOLDEN TRADIND HOUSE”. The export performance has also
enabled the company to win two trophies for year in non quota category and the
second one “SILVER TROPHY” for highest export of cotton yarn in non quota
category.
MAJOR COMPITITORS
1. MADURA GARMENTS
2. ARVIND MILLS
ARROW
ALLEN SOLLY
PETER ENGLAND
ELEMENTS
3. INDIGO NATION
4. VAN HAUSEN
5. LOCAL COMPANIES
DUKE
OCTAVE
VARDMAN (WOOLEN)
6. RAYMONDS
PARX
JOHAN PLAYER
Chapter No.4
ORGANISATION CHART
Chairman Mr. jawahar Lal Oswal
Vice-Chairman Mr. Kamal Oswal
PersonnelMgr.Mr.H.N. Singhal
Corp. Finance Controller Mr. B.B.Gupta
Mkt.Manager
FinanceManager
PersonnelManager
Product & Dev. Mgr.
Communication Manager
Senior Marketing Manager Mr.P.Riana
Store Manager
ProductionManager
FUNCTIONING OF DEPARTMENTS
An organization is a collection of various departments / units. These
departments are known as different departments like Marketing departments,
Financial departments, H R departments, etc. The success of any organization
depends upon functioning of these departments. If all departments works
smoothly, the organization will go smoothly and efficiently.
Quality policy:-
Quality policy is vital for any organization to make quality products, to
make continues improvements, to achieve satisfaction. In garment unit due to
consideration is given to products from production point to final consumption
point. Quality of the processed fabric and finished garment is inspected and
control to achieve the following objectives:-
1. Minimise rejection
2. Maximising the customer satisfaction by reducing complaints and returns.
3. To introduce new style, design acceptable in market.
4. To implement and maintain a quality management system as per ISO 9002.
5. To train employee for improving knowledge and skills.
6. To encourage employee participation for innovative development.
Finance department
Mr. B.B.Gupta is the head of the department. Finance is the backbone of
every industry as entrepreneur cannot establish an industry without a sound
financial position. At Nahar Garment Unit there is a well computerized finance
department. There is well qualified staff consisting of executive officers and
clerks. Basically finance comes from three sources – Shareholders, Financial
Institutions, and Banks etc.
Functions :-
1. Financial Planning and Control
2. Financial Auditing.
3. Financial Requirements.
4. Capital Budgeting.
5. Cash Management.
6. Receivable Management.
7. Tax Administration.
Objectives of the department :-
1. Optimum utilizations of resources.
2. Check on the outflows and increment in inflows of cash and funds.
3. Providing the vision and a cushion for the future.
4. To fulfill the various legal and judicial obligations.
5. To maintain efficient Book Keeping System.
6. To inform the company about its financial position and performance.
7. To assist top management in decision making regarding short term as well
as long term involvement in funds.
Funds are utilized for the following purpose ;-
1. Acquiring fixed assets for oprations of the company.
2. For fixed investment in equities.
3. For promotion of sales and credit of the customers.
4. Building up sufficient staff, which include raw material, work progress and
finished goods.
5. Advance to suppliers against supply and any deposits with the
government.
Production Department :-
Production department of garment unit is considered with production of Trousers,
shirts, and Jackets under the name of COTTON COUNTY. Mr. Abhijeet is the
head of the department. Production takes place in batches and the type of
machines used in production are Single needle machines, Bar Tech. machines,
Feed of machines, button holes machines, Button attach machines, Button
hamming machines, Flat Bed Flat Lock machines, Eye Lid Button machines,
Fusing machines, Pressing board and Bar code reader. The employees are
tailors, checkers, and pressman.
Objectives of the Department :-
1. To procure high quality raw material and other requirements as per the
standards.
2. To obtain the requirements for the most reasonable prices available.
3. to maintain healthy relations with vendors for timely and emergency
procurement of material.
Personnel Department :-
The human resource department is headed by corporate manager Mr.
H.N.Singhal who looks after the personnel functions of the whole group. Aim
of the department is to do manpower planning. Personal department is
concerned with the management of human resources. Records maintain are
as follows :-
1. Daily Attendance Register.
2. Employees salary / wages record.
3. Leave with wages record.
4. Time records.
5. Wage Analysis Sheet.
Functions :-
1. HR Development
Training and Developmant
Appraisal of employees.
2. Personnel Management
Recruitment
Selection
Orientation
3. Industrial Relations
Attendance in Payment System.
Grievance Handling
Welfare Activities
Objectives ;-
1. Better service to employees and motivating them to achieve organizational goal.
2. To find out the weaknesses and strength of employees for further development.
IT department :-
Mr. Walia is the head of the IT Department. It renders very useful function
at Nahar, which is making use of computers to carry on its all type of business
oprations in its entire unit. IT department is well equipped and IT professionals
performs the following functions :-
1. Handling computer operation problems of user departments.
2. Facilitating smooth running of the computer system.
3. Opening new codes for various transactions.
4. Providing computer training to employees.
5. On line processing.
Stores department :-
Stores executive heads store departments. The basic functions of stores are;-
1. To receive the material and issue the material other than raw material.
2. Store all type of raw material that is all consumable items.
Inventory is on of the basis of – ABC and VED analysis. In ABC analysis all
items are divided into three categories. A category includes most costly and
essential is 15 days, B is 20 days, C is 30 days.
Procedure for material handling in stores ;-
1. Tentative requirements by user departments is given to purchase department
through stores for procurement, planning.
2. Then once the material is reached to factory premises, the gate entry is
matched with purchase order.
3. Material is then weighted on Weight Bridge.
4. After weighting the document is sent to stores with material.
5. Material Inspection Note is sent to the user department for making inspection
by them.
6. User department does inspection by physical inspection.
7. At least material is issued as and when needed by departments through
material requisition slips.
Marketing Department;-
Mr. Sachin Sahney is the head of marketing department. Marketing
department is concerned with accessing consumer needs and developing
marketing strategy to satisfy the consumer needs in a best ways. Marketing
department at Nahar Garment Unit performs its functions as follows:-
1. Market Survey.
2. Developing Marketing Strategy.
3. Providing feed back to production planning department with ready to wear
fashion trends, styles, shades, design and fabric.
4. Appointment of commission agents in all states of India on commission basis
to book orders for them and assure them payments.
5. Handling enquiry, orders through letters, faxes, phone calls, visiting dealers.
6. Advertising and publicity is undertaker to promote sales of company.
Objectives:-
1. To procure as much orders as possible.
2. To provide maximum customer satisfaction.
3. To maintain cordial relations with customers for long term association.
4. To inform the organization regarding the various policies followed by
competitors.
Product Development Department:-
Mr. Trun Kabra is the head of department. Product Development Department
is concerned with development of garment products. Product Development
Department is engaged in development of garments with respect to shades,
styles, design, and colors etc. it also includes garment accessories like tags,
buttons, labels, zippers, packing etc. Product Development is a continues
process and is done on the basis of market survey, feedback from vendors
changing fresh trends and market survey.
Objectives:-
1. To produce quality products.
2. To fulfill the orders of the customers with in the stated time.
3. To maximize customization.
Chapter No. 5
SWOT ANALYSIS
The SWOT analysis is a systematic identification of internal strength and
weaknesses of the business and environmental opportunities and threats being
faced by the business and provide information that is helpful in matching the firm
resources and capabilities to the competitive environment in which it operates. It
is necessary for the organization to analyse its weakness that can be removed by
undertaking the project and what opportunities can be exploited and strength can
be strengthen more. As such, it is instrumental in strategy formulation and
selection. It is dynamic and useful framework for choosing a strategy. The
following diagram shows how a SWOT analysis fits into an environmental scan:-
SWOT Analysis Framework
Environmental scan
Internal External Analysis Analysis
Strength Weaknesses Opportunity Threats
SWOT Matrix
Strengths:- Nahar`s strengths are:-
1. Resources and Capabilities.
2. They have the strong Brand names.
3. Good Reputation among customers.
4. Latest machines due to which good quality is produced.
5. Strict quality checks at different level of production to assure the quality
products.
Weaknesses:- The absence of certain strength may be viewed as weakness.
Nahar`s weaknesses are:-
1. Fully fashioned unit of company has targeted mainly highest income
groups with the products like Monte Carlo.
2. Lack of commercial schemes / promotional schemes.
Opportunity:- The external environment analysis may reveal certain new
opportunities for profit and growth. Nahar`s opportunities are:-
1. Arrival of new technology.
2. New Markets.
3. Globalization.
Threats:- The changes in the external environment also may present threats to
the firm. Nahar`s threats are:-
1. Shift in consumers tastes away from the firm`s products.
2. Emergence of the substitute product.
3. Threat from competitors like Vardhman and Arvind Mills.
4. MNC`s because of their large financial base, better technology is threat to
domestic textile sector.
UNIT – 2
TITLE
Study on the perception of customers regarding Cotton County in
Ludhiana
Chapter no. 1
INTRODUCTION
Cotton County ready to wear Brand
Cotton County is gearing up to revolutionize the retailing industry in India.
Cotton County is ready to wear Brand of Indian Apparel Maker Nahar retail ltd.
India. Cotton County is having 600 retail stores to which it wants to double it upto
1000 in over next two year. Cotton County has three production plants and 3000
workers. Mr. Jawahar Lal Oswal is the MD of the Nahar Retail Ltd. India private
ltd. COTTON COUNTY offers complete range in menswear and also for ladies
and kids.
PRODUCT PRODUCED
TROUSERS
SHIRTS
DENIMS
CARGOS
T-SHIRTS
JACKETS
PULLOVERS
ITS PRODUCTS
PRODUCTS RANGE SIZE
TROUSERS 799 – 3099 28 – 42
SHIRTS 799 – 2599 38 – 44
DENIMS 1299 – 1799 28 – 44
T-SHIRTS 399 – 1799 Free size
JACKETS 1599 – 10099 Free Size
MISSION AND VISION
Mission
We aim to meet the aspirations of our customers through our offerings of
contemporary fashion and international quality at affordable prices. We look at
every Indian as our customer and will operate on a Pan-India basis in Metro, Tier
I, Tier II and Tier III cities and towns. We will create a leadership position in this
field by growing faster than competition. We will achieve our goals of customer
satisfaction through product excellence and our growth objective through
employee motivation and prudent financial policies for investor satisfaction.
Vision
To be pro-active in assessing customer needs and to deliver quality
products.
To grow as a leader ahead of the competition through internal
performance achievements.
To stand by our commitments to our Vendors, Franchisees and
Employees.
Chapter no. 2
Review Literature
In this chapter an attempt has been made to present in brief a review of
the selected, which have direct or indirect relevance to the subject. It gives an
overview of the findings of the academic researchers who have followed the path
which study intends to trends. So it is necessary and important to review the
literature of that particulars field related topic.
The dynamics of the textile industry are changing. Mumbai-based
Raymond made the transition from a ‘complete man’ to a ‘complete brand’ by
launching its kidswear brand Zapp! in 2006. Ahmedabad-based Arvind Mills
loves garments more these days than the ‘Ruf n Tuf’ world of denim. Reason:
realisations and earnings have been hit due to oversupply in the denim market.
No wonder it is stitching garments double quick. It plans to fetch 30 per cent of
revenues from the segment by the end of FY2009. Bangalore-based Madura
Garments, owned by Mumbai-based Aditya Birla Nuvo, is unveiling new clothing
lines too. It is now eyeing a kidswear foray and is also betting big on the mass
segment.
What’s new in the sector is that textile majors are now stitching
together alliances with global players. For instance, Raymond entered into a JV
in November 2006 with Grotto of Italy. Arvind Brands of Arvind Mills formed a JV
with US-based VF Corporation (Lee and Wrangler brands) last September.
The textile giants are also busy recasting operations. While Raymond
transferred the company’s denim business to Raymond UCO Denim, the new JV
company for the denim business, Arvind moved businesses under Arvind
Fashions to VF Arvind Brands and demerged the garment business division of
Arvind Brands. That’s a lot of action.
The economic times in 2008 – This article tells about the Textile
Industry is not only among the top export earners but is also an area where the
country is at least on the halfway mark vis-a-vis the coveted 5% share we are
aiming at in global exports. We already have over 3% share in global exports and
we must aim at trebling it by 2020. It is towards this end that we set a target of
$50 billion of exports by 2010. However, we are not even half way through.
Textile exports in 2008-09 are expected to be $22-23 billion, almost at the same
level as in the previous year.
Business India (Reconstructing initiatives) – this article tells about the
regrouping of the Nahar Group of companies and its growth oriented strategy.
The article tells about the Nahar Empire which consists of Nahar Exports, Nahar
Spinning Mills, Oswal Woolen Mills and Nahar Industrial Enterprises Ltd. with a
large number of textile companies investing in the business and expending their
facilities, the exposures of the companies to variations in raw material production
is highlighted.
The Hindu Business Line June 2006 – The article views the Raymonds
venture into the ready to wear segment. The company forayed into the kids wear
segment with the Zapp Brand. The different brand Park Avenue, Park and
Manzoni has created the different segments. The company positioned its brand
Manzoni in competition with Huge Boss but analyst feel that it is too early to
compare Manzoni with brands such as Huge Boss. Zapp brand is targeting the
kids and it is segments as only kid`s life style brand.
The Hindu Business Line – Ready Made Garments : Picking up the
threads. The article by Nath Balakris Hnan throws light on trend in the ready
made garment industry. The growing craze in the consumer about ready to wear
segment. The customers are more intended towards blended ready to wear
garments. The consumers realize the convenience of ready made garments, so
the Indian consumers go for ready to wear garments in a big way.
In 2007-08, retail boom had buoyed entrepreneurs, and a lot of them had
diversified into the apparel industry. Now, they feel technology-enabled textile is
the right area to venture into In A bid to beat the marginal slowdown in textile
exports from the state as well as boost the domestic market in textiles, the
Southern Gujarat Chamber of Commerce & Industry (SGCCI) has organised an
international trade fair in Surat.
The SGCCI also wants to promote Surat as a textile hub (not just fabric,
but also fibres). SGCCI president Chetan Shah said: “Though the textile sector
has not been badly affected by the slowdown, we want to boost exports from
Surat. The idea is not to increase the volume of business in a short time, but to
promote Surat to the direct manufacturers.” He added: “The manufacturers in
the UK and other foreign countries are not aware that the fabric reaching them is
made in Surat. They usually buy it either from Mumbai or Bangalore. The idea is
to invite them to buy it from Surat so that we can avoid the agents.”
Chapter No. 3
Objectives:-
1. To study the features which influence the customers while purchasing ready to
wear garments.
2. To study the satisfaction level of the customers regarding the brand.
3. To study the scope of COTTON COUNTY as a future brand.
Chapter No. 4
Limitations of the study
In spite of all the care and efforts has come some basic limitations, which can not
be avoided, and the constraints under which the researcher has to work caused
these limitations. The present study may have the following limitations :-
1. The study is unable to escape the usual limitation due to constraints of
Time, Money, and others sources, where as a wider geographical
coverage would have made the study more representative.
2. Some of sampling and non-sampling errors may have crept into the
study.
3. Every efforts was made to extract the correct information from the
respondents, but the ignorance on their part could have played its role.
4. The study was limited to 100 respondents only.
5. The accuracy of result was limited to the reliability of method of
investigation, sampling techniques and analysis of data.
6. Despite the best efforts to include all-important variables, the chance of
some variables not appearing in the study could not be ruled out.
Chapter No. 5
RESEARCH METHODOLOGY
It describes the data collection method, the sampling plan, the tools of
investigation, planning and testing of questionnaire and the limitations of the
study. The study requires the data to be collected from two different sources i.e.
the primary source and the secondary source. The primary data is collected by
the means of consumers survey designed to know the consumer preferences in
regards to the selected ready to wear brand and the secondary data through the
various journals and newspapers.
Research methodology is the specification of method of acquiring the
information needed to structure or solve the problem at hand. It is not concerned
to decision of the fact, but also building up to data knowledge and to discover the
news facts involved through the process of dynamic change in the society.
1.1 Research Methodology For Consumer Survey
(A) Research Design
Present study enquired and brought forward the results concerning the set
objectives specified before which relates to description of the state of affairs as a
result it clearly stated that it was a DESCRIPTIVE STUDY, which includes fact
finding enquiries of different kinds.
(b) Research Instrument
The research instrument used for the study was a questionnaire, which was used
to unearth the effects and preferences of various consumers regarding the
selected study to wear brand. This technique was followed in order to obtain
better responses since certain questions required some explanation and had to
be translated in required language as would be felt suitable in that situation.
Besides this technique also facilitates an earthly response in spite of the less
time available to respondent for completing the questionnaire.
(c) Sampling Design
(1) Universe:- The universe was infinite in this study. It is all the individuals
who use ready to wear garments.
(2) Population:- The population in this study is all the individuals in Ludhiana
who use branded ready to wear garments.
(3) Sampling Unit:- The sampling unit was an individual who use Cotton
county Brand reside in Ludhiana.
(4) Sample Size:- The sample size for the study was 100 individuals of
Ludhiana city.
(5) Sampling Procedure;- Due to the time and resource constraints the
sampling procedure which was followed by convenient sampling which
does not afford any basis for estimating the probability that each item.
NEED OF RESEARCH
The purpose of research is to discover answers to questions through the
application of scientific procedures. This research study was done to know about
the perception of consumers regarding COTTON COUNTY. The needs of the
study arise because Koutons is the main rivel brand of Cotton County (Nahar
Industrial Enterprises Ltd.) and the company wants to know about the perception
of the consumers regarding Cotton County.
Chapter No. 6
RESULTS AND DISCUSSIONS
The whole analysis was divided into four parts i.e.four age groups. As
different age groups have different opinions in regards to Cotton County. And
then also a combined result of all age groups was made which brought all the
groups together and provided a common result or overall result of different age
groups, resulting in fulfilling of all the objectives of the study. The sample
represent study consisted of 100 viewers who use Cotton County and residents
of ludhiana. The detail and analysis is detailed as per various questions asked
through questionnaire from respondents.
4.1 Profile of Respondents:-
Tab. 4.1-Profile of Respondents (N=100)
Respondents No. of Respondents Percentage
Users of Cotton County 100 100
Those who don`t use 0 0
TOTAL 100% 100%
It is clear from the above table, the total sample size of research is 100
Respondents, and all are using Cotton County.
4.2 Profile of Respondents on the basis of age and occupation:-
Tab. 4.2- Age and Occupation of Respondents (N=100)
Status
Age
Student Serviceman Businessman Housewives Total
Below 20 10(10%) 1(1%) 4(4%) 0(0%) 16(16%)
20-30 16(16%) 13(13%) 13(13%) 1(1%) 43(43%)
30-40 0(0%) 9(9%) 12(12%) 2(2%) 23(23%)
Above 40 0(0%) 5(5%) 11(11%) 2(2%) 18(18%)
Total 26(26%) 28(28%) 41(41%) 5(5%) 100(100%)
Fig. 4.2- Age and Occupation of Respondents (N=100)
Out of 100 Respondents majority of them i.e. 41% were businessman, followed
by 28% serviceman. There were 26% respondents are students, followed by 5%
housewives.
4.3 Some other Brands known to the Respondents:-
Tab.4.3 Table showing about other brands which are known to
the Respondents(N=100)
BRANDS RESPONDENTS
Peter England 36
Koutons 24
Adidas 21
Duke 20
Lee Cooper 18
Monte Carlo 15
Fig.4.3 Figure showing about other brands which are known to
the Respondents(N=100)
Out of 100 Respondents majority of them i.e. 36 were aware of peter England,
followed by 24 from Koutons. There were 21 Respondents who were aware of
Adidas, followed by 20 from Duke, 18 from Lee Cooper and 15 were aware of
Monte Carlo.
4.4 Profile of Respondents who were came to know about Cotton
County From different sources:-
Tab. 4.4 Table of Respondents who were came to know
about Cotton County From different sources(N=100):-
SOURCES RESPONDENTS
Newspaper 56
Electronic Media 35
Magazines 46
Friends 55
Tab. 4.4 Table of Respondents who were came to know
about Cotton County From different sources(N=100):-
Sources
Out of 100 respondents majority of them i.e. 55 came to know through
Friends, followed by 56 from Newspapers. There were 46 respondents who
came to know through Magazines, followed by 35 through Electronic Media.
4.5 Profile of Respondents on the basis of time period for which
they are using the Brand Cotton County.
Tab. 4.5 Table on the basis of time period for which they are
using the Brand Cotton County.(N=100)
Time Period RESPONDENTS PERCENTAGE
0-4 months 27 27%
4-8 months 30 30%
8-12 months 27 27%
More than one year 16 16%
Total 100 100%
Fig. 4.5 Figure on the basis of time period for which they are
using the Brand Cotton County.(N=100)
It is clear from the above diagram that out of 100 respondents majority of
them i.e. 30% were using Cotton County Brand from 4-8 months, followed by
27% for more 0-4 months as well as 8-12 months. There were 16% respondents
who are using it for more than one year.
4.6 Features which must be present in ideal ready to wear
Brand:-
The respondents were asked to give important attributes which must be
present in ideal ready to wear Brand.
Tab. 4.6 Table showing features which must be present in ideal
ready to wear Brand(N=100):-
FEATURES NO. OF RESPONSES
Excellent Fabric Quality 65
Fashionable Style 62
Good Fitting 71
Low Price 53
Popular Brand Name 70
Attractive Colors 35
Discount 62
Fig. 4.6 Figure showing features which must be present in ideal
ready to wear Brand(N=100):-
It is clear from the above diagram that out of 100 respondents majority of
them i.e. 71 believe that good fitting is must in ideal ready to wear Brand,
followed by 70 for popular Brand name. there were 65 respondents who
believe that excellent fabric quality is also an important feature, followed by
62 for fashionable style as well as Discount, also there were 53 for low price
and 35 for Attractive colors.
4.7 importance of features for selecting an ideal ready to wear
Brand :-
The respondents were asked to assign importance to various attributes for
selecting an ideal ready to wear Brand. The responses were recorded on the
Likert scale. The responses were ranked from necessary to not at all important
and the weights were given as follows:-
Level of Importance Weights
Necessary 1
Very Much Important 2
Very Important 3
Some what Important 4
Important 5
Least Important 6
Not at all Important 7
The analysis of the questions importance to attributes was done through
mean score. The results of the responses and analysis are as enlisted below:-
Tab. 4.7 Table showing features are important in ideal ready
to wear Brand(N=100) :-
Features Mean Score Ranking
Attractive Colors 3.02 1
Discount 3.59 2
Good Fitting 3.71 3
Popular Brand Name 3.81 4
Fashionable Style 3.90 5
Low Price 4.05 6
Excellent Fabric Quality 5.85 7
Fig. 4.7 figure showing features are important in ideal ready
to wear Brand(N=100) :-
The most important attribute was attractive colors for selecting an ideal ready
to wear Brand. The mean score of this attribute comes out to be 3.02 which implies
that respondents found this as very important attribute for selecting an ideal ready
to wear Brand.
Second in the order of important was discount. The mean score for the
discount was 3.59 which lies between 3 and 4, which means that this attribute was
very important for selecting an ideal ready to wear Brand.
The third attribute in order of performance was good fitting. Its mean score is
3.71 which lies between 3 and 4, which means that this attribute was very
important for selecting an ideal ready to wear Brand.
Other attributes in order of importance were Low Price (Mean Score = 4.05),
Popular Brand Name (Mean Score=3.81), Fashionable Style (Mean Score = 3.90),
Excellent Fabric Quality (Mean Score = 5.85), and these were regarded as the
most important attributes.
4.8 Features which are present in Cotton County Brand:-
The respondents were asked to give important attributes which are present in
Cotton County Brand.
Tab.4.8 Table showing features which are present in Cotton
County Brand(N=100):-
FEATURES NO. OF RESPONSES
Excellent Fabric Quality 59
Fashionable Style 64
Good Fitting 70
Low Price 62
Popular Brand Name 62
Attractive Colors 41
Discount 71
Fig.4.8 Figure showing features which are present in Cotton
County Brand(N=100):-
It is clear from the above diagram that out of 100 respondents `s majority
of them i.e. 71 believe that discount is the main feature in Cotton County,
followed by 70 for good fitting, followed by 64 for fashionable style. There
were 62 respondents who believe that low piece as well as popular brand
name is also an important feature, also there were 59 for excellent fabric
quality, 41 for attractive colors.
4.9 Satisfaction level of the Respondents:-
The respondents were asked to give their satisfaction level with respect to all
the features. The responses were recorded on the Likert Scale. The
responses were ranked from highly satisfied to highly dissatisfied and the
weights were given as follows. The analysis of the questions importance to
attributes was done through mean score. The results of the responses and
analysis are as enlisted below:-
Tab.4.9.1 Table showing satisfaction level of the Respondents
for fabric quality (N=100):-
Level of Satisfaction N0. of Responses Percentage
Highly Satisfied 63 63%
Satisfied 28 28%
Neutral 6 6%
Dissatisfied 2 2%
Highly Dissatisfied 1 1%
Fig.4.9.1 Figure showing satisfaction level of the Respondents
for fabric quality (N=100):-
It is clear from the above diagram that out of 100 respondents`s majority of
them i.e. 63% were highly satisfied from fabric quality, followed by 28% who
were satisfied. 6% were neutral, 2% were dissatisfied and there were only 1%
respondents who were highly dissatisfied from the fabric quality.
Tab.4.9.2 Table showing satisfaction level of the Respondents
for fashionable style (N=100):-
Level of Satisfaction N0. of Responses Percentage
Highly Satisfied 9 9%
Satisfied 61 61%
Neutral 24 24%
Dissatisfied 5 5%
Highly Dissatisfied 1 1%
Fig.4.9.2 Figure showing satisfaction level of the Respondents
for fashionable style (N=100):-
It is clear from the above diagram that out of 100 respondents`s majority of
them i.e. 61% were highly satisfied from fashionable style, followed by 24%
who were neutral. 9% were highly satisfied, 5% were dissatisfied and there
were only 1% respondents who were highly dissatisfied from the fashionable
quality.
Tab.4.9.3 Table showing satisfaction level of the Respondents
for Good Fitting (N=100):-
Level of Satisfaction N0. of Responses Percentage
Highly Satisfied 16 16%
Satisfied 26 26%
Neutral 55 55%
Dissatisfied 1 1%
Highly Dissatisfied 2 2%
Fig.4.9.3 Figure showing satisfaction level of the Respondents
for Good Fitting (N=100):-
It is clear from the above diagram that out of 100 respondents`s majority of
them i.e. 55% were neutral from good fitting, followed by 26% who were
satisfied, 16% were highly satisfied, 1% were dissatisfied and there were only
2% respondents who were highly dissatisfied from the good fitting.
Tab.4.9.4 Table showing satisfaction level of the Respondents
for Low Price (N=100):-
Level of Satisfaction N0. of Responses Percentage
Highly Satisfied 18 18%
Satisfied 39 39%
Neutral 27 27%
Dissatisfied 16 16%
Highly Dissatisfied 0 0%
Fig.4.9.4 Figure showing satisfaction level of the Respondents
for Low Price (N=100):-
It is clear from the above diagram that out of 100 respondents`s majority
of them i.e. 39% were satisfied from Low Price, followed by 27% who were
neutral, 18% were highly satisfied, 16% were dissatisfied and no respondents
who is highly dissatisfied from the Low price.
Tab.4.9.5 Table showing satisfaction level of the Respondents
for Brand Name (N=100):-
Level of Satisfaction N0. of Responses Percentage
Highly Satisfied 21 21%
Satisfied 33 33%
Neutral 38 38%
Dissatisfied 7 7%
Highly Dissatisfied 1 1%
Fig.4.9.5 Figure showing satisfaction level of the Respondents
for Brand Name (N=100):-
It is clear from the above diagram that out of 100 respondents`s majority of
them i.e. 38% were neutral from Brand Name, followed by 33% who were
satisfied, 21% were highly satisfied, 7% were dissatisfied and there were only
1 % respondents who were highly dissatisfied from the Brand Name.
Tab.4.9.6 Table showing satisfaction level of the Respondents
for Attractive Colors (N=100):-
Level of Satisfaction N0. of Responses Percentage
Highly Satisfied 11 11%
Satisfied 41 41%
Neutral 32 32%
Dissatisfied 15 15%
Highly Dissatisfied 1 1%
Fig.4.9.6 Figure showing satisfaction level of the Respondents
for Attractive Colors (N=100):-
It is clear from the above diagram that out of 100 respondents`s majority of
them i.e. 41% were satisfied from Attractive Colors, followed by 32% who
were neutral, 11% were highly satisfied, 15% were dissatisfied and there
were only 1 % respondents who were highly dissatisfied from the Attractive
Colors.
Tab.4.9.7 Table showing satisfaction level of the Respondents
for Discount (N=100):-
Level of Satisfaction N0. of Responses Percentage
Highly Satisfied 21 21%
Satisfied 36 36%
Neutral 36 36%
Dissatisfied 5 5%
Highly Dissatisfied 2 2%
Fig.4.9.7 Figure showing satisfaction level of the Respondents
for Discount (N=100):-
It is clear from the above diagram that out of 100 respondents`s majority of
them i.e. 36% were satisfied from discount, followed by 36% who were
neutral, 21% were highly satisfied, 5% were dissatisfied and there were only
2% respondents who were highly dissatisfied from discount.
4.10 Overall Satisfaction with the ready to Wear Brand Cotton
County.
Tab.4.10 Table showing who are satisfied with Cotton County
(N=100):-
RESPONSE NO. OF PEOPLE PERCENTAGE
Satisfied 66 66%
Dissatisfied 34 34%
Fig.4.10 Figure showing who are satisfied with Cotton County
(N=100):-
It is clear from the above diagram that out of 100 respondents`s majority of
them i.e. 66% were overall satisfied from the product Cotton Countuy,
followed by 34% who were not overall satisfied from the product Cotton
County.
4.11 If not satisfied, the behavior of the respondents would be:-
Tab. 4.11 Table showing the behavior if the respondents are
not satisfied with the product(N=100)
RESPONSE RESPONDENTS PERCENTAGE
Would shift to another Brand 70 70%
Would not shift to another Brand 30 30%
Fig. 4.11 Figure showing the behavior if the respondents are
not satisfied with the product(N=100)
.
It is clear from the above diagram that out of 100 respondents`s majority of
them i.e. 70% would shift to another brand whereas 30% will stick to the
same product for the more time.
4.12 Amount comfortably spent by respondents on shirts and
trousers:-
Tab. 4.12.1 Table showing the amount comfortably spent by
respondents on shirts(N=100)
AMOUNT RESPONDENTS PERCENTAGE
<250 2 2%
250 - 500 34 34%
500 – 750 58 58%
750 – 1000 5 5%
>1000 1 1%
Fig. 4.12.1 Figure showing the amount comfortably spent by
respondents on shirts(N=100)
It is clear from the above diagram that out of 100 respondents`s majority of
them i.e. 58% spent 500-750 R. on an average on shirts per month, followed
by 34% who spent 250-500, 5% spent 750-1000 Rs. On an average on shirts
per month, 1% were spending>1000 Rs. on an average on shirts per month.
Tab. 4.12.2 Table showing the amount comfortably spent by
respondents on Trousers(N=100)
AMOUNT RESPONDENTS PERCENTAGE
<250 0 0%
250 – 500 23 23%
500 – 750 47 47%
750 – 1000 28 28%
>1000 2 2%
Fig. 4.12.2 Figure showing the amount comfortably spent by
respondents on Trousers(N=100)
It is clear from the above diagram that out of 100 respondents`s majority of them
i.e. 47% spent 500-750 R. on an average on trousers per month, followed by
28% who spent 750-1000, 23% spent 250-500 Rs. On an average on trousers
per month, 2% were spending>1000 Rs. on an average on trousers per month.
4.15 Comment on the prospects of COTTON COUNTY as a future
Brand:-
In brief the respondents feel that COTTON COUNTY is having a bright future
provided its prices are lowered. Cotton County is a premium Brand for the middle
income segment and a daily wear brand for higher income groups. Some
respondents felt that continues discount schemes can lower the image of Cotton
County among its customers as a premium brand. As a set of customers felt that
Cotton County is having a great scope to grow as a future brand.
Chapter No. 7
CONCLUSION AND SUGGESTIONS
CONCLUSION:-
1. Majority of the respondents are overall satisfied with the Brand.
2. Respondents feel that the Brand is having the bright future but the due
consideration must be given on price.
3. Majority of the respondents become aware of the brand through
Newspapers and Friends.
4. Large extent of customers are using the product Cotton County for the
period of less than one year.
5. Popular Brand Name is the most preferred feature which consumers look
out for in the ideal ready to wear brand.
6. Discount is the most preferred feature of Cotton County among
customers.
SUGGESTIONS:-
1. Company should focus on advertisements of Brand.
2. Company should focus on retaining the old customer base.
3. Company should make the product available in market at suitable prices.
4. Brand name should be made more popular amongst the customers.
Chapter No. 8
QUESTIONARIE
Q1. Do you use Cotton County Brand?
A1. a) Yes b) No
Q2. Name some other Brands in ready to wear segment?
A2. a)
b)
c)
d)
e)
Q3. How did you come to know about Cotton County Brand?
A3. a) Newspapers b) Electronic Media
c) Magazines d) Friends
Q4. For how long time you are using Brand Cotton County?
A4. a) 0 – 4 Months b) 4 – 8 Months
c) 8 – 12 Months d) More than one year
Q5. Please tick the features which must be present in ideal ready to wear Brand?
A5. a) Excellent Fabric Quality
b) Fashionable Style
c) Good Fitting
d) Low Price
e) Popular Brand Name
f) Attractive Colors
g) Discount
Q6. Please rank the top three features in decreasing order of preference? (with 1
representing the most important and 7 representing the least important )
A6. a) Excellent Fabric Quality
b) Fashionable Style
c) Good Fitting
d) Low Price
e) Popular Brand Name
f) Attractive Colors
g) Discount
Q7. Please tick the features which are present in Cotton County?
A7. a) Excellent Fabric Quality
b) Fashionable Style
c) Good Fitting
d) Low Price
e) Popular Brand Name
f) Attractive Colors
g) Discount
Q8. Please give scale of your satisfaction level?
A8.
Scale
Features
Highly
Satisfied
Satisfied Neutral Dissatisfied Highly
Dissatisfied
Fabric Quality
Fashionable Style
Good Fitting
Low Price
Brand Name
Attractive Colors
Discount
Q9. Are you overall satisfied with the ready to wear brand which you are using?
A9. a) Yes b) No
Q10. If you are not satisfied, then would you like to shift over to another brand in
future?
A10. a) Yes b) No
Q11 What amount do you comfortably spent on your shirts and trousers?
A11.
Rs.
Clothes
<250 250-500 500-750 750-1000 >1000
Shirts
Trousers
Q12. Comment on the prospects of Cotton County as a future Brand?
A12.
PERSONAL INFORMATIONNAME:-
GENDER:-
AGE:-
OCCUPATION:-
ADDRESS:-
PHONE NUMBER:-
INCOME LEVEL:- a) <10000 b)10000to15000
c) 15000 to 20000 d) >20000
BIBLOGRAPHY
http://www.bharattextile.com/
http://www.texprocil.com/
http://www.owmnahar.in/index.php
http://www.owmnahar.in/nahar_indust.html
http://www.owmnahar.in/profile.html
http://www.owmnahar.in/management.html
http://www.owmnahar.in/people.html
http://www.owmnahar.in/products.html
http://www.owmnahar.in/fabrics.php
http://www.owmnahar.in/finan.html
http://www.owmnahar.in/niel_fan.html
http://www.owmnahar.in/nahar_saga.html
http://www.owmnahar.in/export_market.html
http://www.owmnahar.in/view_news.php
http://www.cottoncounty.in/
http://economictimes.indiatimes.com/
http://economictimes.indiatimes.com/search.cms
http://www.indianexpress.com/
http://www.business-standard.com/india/
http://www.thehindubusinessline.com/
C.V. Gupta Research Methodology
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