Download - 7 Wonders in 7 Days: A social media powered adventure

www.7wondersin7days.com

On 9th September, I will visit all 7 New Wonders of the world in 7 days, raising £777,000 for 7 charities.

The plan:

http://www.new7wonders.com/classic/en/n7w/results/

http://www.new7wonders.com/classic/en/n7w/results/


A rough map:


• Gran’s funeral in Nigeria in Feb• Secret Millionaire show on Channel 4• The Scene Magazine published by Concept Publishing

The inspiration:


• Alzheimer’s Research Trust• Diabetes UK• Open Doors• Young Minds• Feed The Minds• British Red Cross• Jessie Ekweozor Memorial Foundation

The 7 Charities:

http://www.alzheimers-research.org.uk/

http://www.diabetes.org.uk/

http://www.opendoorsuk.org/

http://www.youngminds.org.uk/

http://www.feedtheminds.org/

http://www.redcross.org.uk/


• 9th September 2009• Twitter hashtag: #90909

When?

http://search.twitter.com/search?q=%2390909


• Full social media integration on site• Trip Itinerary: now probable in 7 days• First videos created using Flip Mino

Update since the last #smc_mcr:

http://socialmediacafemanchester.pbworks.com/


http://www.7wondersin7days.com/


Videos:

http://www.youtube.com/watch?v=CDaQ_JC-aHQ

http://www.youtube.com/watch?v=CDaQ_JC-aHQ


• T-Shirt Design Contest launched• Twitchhiker supports the campaign• Email of support from Mashable

More updates since #smc_mcr :

http://mashable.com/2009/06/01/summer-of-social-good/

http://socialmediacafemanchester.pbworks.com/


T-Shirt Design Competition:

http://www.7wondersin7days.com/design-competition-can-you-design-the-official-t-shirt-for-7-wonders-in-7-days/


Twitchhiker Support:

http://www.7wondersin7days.com/the-twitchhiker-supports-7-wonders-in-7-days/


• Organised using the Flock browser• Still tweaking.

Social Media Workflow:

http://www.flock.com/


• Organised using Flock, the browser• Still tweaking.

Social Media Workflow:


- Check Twitter - Post news to Facebook Page Wall - Upload content to YouTube, Flickr - Cross post to MySpace, Facebook - Note ‘notables’ for blog post - Rinse, lather, repeat.

Basic Social Media Workflow:


Social Media Workflow:Still tweaking...


• T-Shirt Design Winner - 5th June• Charity Auction/Tweetup - 25th June• 7W7D UK Tour - possibly July

Still to come:


• Twitter key for early interaction• Google Analytics & Reader helpful

Engagement & Analytics:


Twitter Counter Stats

Google Analytics Stats www.7wondersin7days.com


• Last.fm group create Tweetup playlist

More social media integration coming:


• Official trip video contest on YouTube



• Any ideas? What would you do?



“Creation of limited edition merchandise with profits split 50/50 between the artists and the Trip Fund.”

Keep your eyes peeled...

Other Ways To Get Involved:


Phase ITrip Fund - £7000. Due 30/06/09

Phase IICharity Fund - £777k. Due 10/10/10

Two Fund Raising Targets:


The Trip Budget£7000 – according to Thomas CookIncludes flights and accommodationCould be reduced?

Funding the trip:

http://www.thomascook.com/


Just GivingDonations go directly to the Charities.

PayPal, TipJoy, TwollarsDonations go to me to raise funds for the trip.

Two ways to donate:

http://www.7wondersin7days.com/donate/


http://twollars.com/7wondersin7days


JustGiving.com 5 Charities already on JustGiving.Details for donating posted on website when all 7 are.

TipJoy Page now activeTweet and Give!

More Than One Way To Give:

http://www.justgiving.com/



• Tweet Call for T-shirt design entries• Help organise Charity Tweetup

How You Can Help:

http://www.7wondersin7days.com/design-competition-can-you-design-the-official-t-shirt-for-7-wonders-in-7-days/


• Deadline: 12 noon Friday 5th June• Win £50 and 50% of profits from sale of each t-shirt!• Limited number of t-shirts to be made

T-shirt Design Competition


• When: 7pm, 25th June, Living Room, Deansgate, Manchester• Need: DJ, PR, Items to auction, Support! Please add songs to the last.fm group

Help Organise Charity Tweetup

http://www.thelivingroom.co.uk/

http://www.last.fm/group/7+Wonders+In+7+Days+on+last.fm


I am @7wondersin7days on Twitter.

Please use the #90909 hashtag in tweets!

Thanks for listening!

http://twitter.com/7wondersin7days


Questions?


Image Credits and References

New 7 Wonders of the Worldhttp://www.new7wonders.com/file/inline/id/110/art/600x/

New 7 Wonders of the World locationshttp://en.wikipedia.org/wiki/New_Seven_Wonders_of_the_World

Still Tweakinghttp://90.media.vimeo.com/d1/5/39/19/53/portrait-39195319.jpg

Knob Tweakinghttp://www.synthtopia.com/content/wp-content/uploads/2008/03/knob-tweaking.jpg

Twitter Counter statshttp://twittercounter.com/7wondersin7days