Developing a social recruitment strategy is no longera question of ‘if’ today, but ‘how’ and ‘when’.
84% of passive candidates would consider leavingtheir current employers
for a company with an excellent reputationsource:Allegis Group Services Study
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Where Does a Magnetic Reputation Come From?
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7 key principlesthat are critical for the success of a sustainable,long term social recruitment branding strategy.
What Do The Best Employers Do?
Rank CompanyAvg. applicants
per vacancy
Total annual
applications
% new hires by
employee referral
140
43
33
29
23
1
2
3
4
5
1,267,959
52,530
34,659
168,942
125,420
19%
52%
6%
79%
56%
Source:2014 Great Place to Work® Guides LLC dba Great Rated!™
Top 5 ‘Great Places To Work ’ Best Employers 2014 ®
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What Do The Best Employers Do?
Best employers are attractingabundant quality candidatesthrough high employeeinvolvement in sourcing& attracting candidates.
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What Do The Best Employers Do?
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Edward Jones had 5, 918 job openings in 2013 of which 79%were filled by employee referral slashing an average of#30.8million* off their recruitment costs against traditional fees.
*based on avg. Salary of $55k
What Do The Best Employers Do?
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1. Align
Best employers know the sweet spot is where the‘employer brand’ meets the ‘talent brand’
What Do The Best Employers Do?
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2. Formalise
Best employers formalise a social recruitment branding strategyby leveraging employees to be employer brand ambassadorson social media.
socialarticle copywriting
bloggingblogging
article
webcontent
webcontent
news
seo
seo
social
copywriting
copywriting
What Do The Best Employers Do?
3. train
Best employers give their employees the knowledge, tools trainingand time to be effective with their on-line content.
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PRINCIPLE # 1 - CLARITY
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Be very clear on why youare on social media forrecruitment and how it willadd value to your overallrecruitment goals.
Steps:
1. Create A Vision2. Define Objectives3. Define Measures
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PRINCIPLE # 2 - AUTHENTICITY
Candidates are more trusting when you are giving real experiences - not contrived branding attempts.
Steps:
1. Acknowledge Your Internal Challenges2. Create ‘Spin’3. The 1:10 Ratio
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PRINCIPLE # 3 - Quality
To get quality candidates you need quality in all your online branding activities.
Steps:
1. Define Your Standards2. Know The Quality Candidate Profile3. Educate Brand Ambassadors On Quality Standards
PRINCIPLE # 4 - Consistency
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Without consistency in yoursocial recruitment brandingstrategy you have random campaigns and random results.
Steps:
1. Create Habits2. Keep Pace3. Continuously Motivate4. Measure and Monitor
PRINCIPLE # 4 - Consistency
Brand look and feelBrand messaging and promiseInfluence factorsSocial media platform activityTiming of activityCommitment nternal CommunicationMeasuring and monitoring
The 8 Key Areas Of SocialRecruitment Consistency:
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PRINCIPLE # 5 - trust
A study by Ranker™ foundthat after getting married,having a family, and buyingreal estate - careEr and choiceof employer was the top prioritydecisions people make INtheir life.
the most commonly overlooked factis a company’s internal audience
- the employees - is the key to influencingexternal candidate trust Edelman Trust Barometer 2014
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PRINCIPLE # 5 - trust
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Steps:
1. Gauge internal temperature2. Train techniques of influence3. Monitor external temperature
ENGAGEMENT
INTEGRITY
PRODUCTS
OPERATIONS
Who is Trusted MOST to provide you with
credible and honest information about:
Company’s
CEO
Company’s
Employee
Activist
ConsumerAcademic
Media
Spokesperson
A company’s employee programs,22%
22%
66% 16% 13% 10%
27%
32%
32%31%
43% 22% 24%
PURPOSE
37% 17% 21% 21%
27% 13%25%
20% 29% 33% 28% 12%
35%24% 28% 20% 22%
27% 22%
31%
25% 22% 24%
28% 23% 24% 10%
23% 39% 28% 23% 14%
35% 36% 17% 19% 19%
PRINCIPLE # 6 - Systemize
Content CreationQuality Approval& AuthorisaztionContent DistributionMeasuring & AnalyticsInternal & External Communications
The Key areas where you need tosystemize your strategy include:
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PRINCIPLE # 7 - Commitment
If you are not committedhow can you expect the best talent to commit to you?
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PRINCIPLE # 7 - Commitment
Key areas of commitment for astrong social recruitmentbranding strategy:
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Creating a compelling visionInvesting in educationand trainingBeing open and transparentConsistently adheringto all principlesRe-committing
INVITATION TO LEARN MORE…
FREE TRAINING SERIES!
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INVITATION TO LEARN MORE…
FREE TRAINING SERIES!
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